Creme of Nature Introduces New Edge Control Gel: Perfect Edges Black

Women of all hair textures rejoice in smoothing edges while covering gray from the makers of the #1 selling hair gel   Leading hair care brand...

Inventory Update

The importance of keeping your men’s grooming tool selection fresh and up to date Imagine walking into an Apple Store stocked with first generation iPhones,...

Ways OTCs Can Take Advantage of Holiday Spending

The Thanksgiving Day turkey had just begun to settle when the onslaught of ‘Black Friday Ads’ interrupted my holiday football viewing. I had no...

Winter Versus Summer Skin Care

Just as your body needs different clothing to protect it against the changing weather, your skin needs a different skin care regime to properly...

Accessory Marketing Q&A

Expert insight from Fromm International on how to better sell accessories to customers  OTC Beauty Magazine was fortunate to speak with Amanda Saintil of Fromm...

In Store Marketing for the Holidays

As September comes to an end and October arrives, thoughts of fall and the upcoming holiday season starts to be on our minds: Halloween,...

INSPIRE : A Night Celebrating Beauty Entrepreneurs

The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) were proud to present INSPIRE: A Night Celebrating Beauty Entrepreneurs, just as this year’s...

Men’s Hair Color

Male grooming is always in style and an increasing number of men are coloring their hair, whether to cover up gray, darken natural hair...

Natural Hair Now! Healthy Hair is Where it’s At

The natural hair movement has given consumers a whole new reason to embrace their natural beauty, as seen in incredible hairstyle experimentation and expression....
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