Feature Article

Feature Article

Ways OTCs Can Take Advantage of Holiday Spending

The Thanksgiving Day turkey had just begun to settle when the onslaught of ‘Black Friday Ads’ interrupted my holiday football viewing. I had no...

Winter Versus Summer Skin Care

Just as your body needs different clothing to protect it against the changing weather, your skin needs a different skin care regime to properly...

Accessory Marketing Q&A

Expert insight from Fromm International on how to better sell accessories to customers  OTC Beauty Magazine was fortunate to speak with Amanda Saintil of Fromm...

In Store Marketing for the Holidays

As September comes to an end and October arrives, thoughts of fall and the upcoming holiday season starts to be on our minds: Halloween,...

Men’s Hair Color

Male grooming is always in style and an increasing number of men are coloring their hair, whether to cover up gray, darken natural hair...

Natural Hair Now! Healthy Hair is Where it’s At

The natural hair movement has given consumers a whole new reason to embrace their natural beauty, as seen in incredible hairstyle experimentation and expression....

Salon Sterilization – What to Know and Look for When Getting your Nails Done

Salon sterilization practices have improved dramatically over the years. Education and technology have both played a key role in driving awareness about the dangers...

Strategizing for Success

Keys for Planning Annual Sales and Marketing Goals Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the...

On the Move Beauty

Beauty is choosing the path with the most resistance. The saying, “suffer for your beauty” tends to be the rule instead of the exception....
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