Ways OTCs Can Take Advantage of Holiday Spending

The Thanksgiving Day turkey had just begun to settle when the onslaught of ‘Black Friday Ads’ interrupted my holiday football viewing. I had no...

Winter Versus Summer Skin Care

Just as your body needs different clothing to protect it against the changing weather, your skin needs a different skin care regime to properly...

Accessory Marketing Q&A

Expert insight from Fromm International on how to better sell accessories to customers  OTC Beauty Magazine was fortunate to speak with Amanda Saintil of Fromm...

In Store Marketing for the Holidays

As September comes to an end and October arrives, thoughts of fall and the upcoming holiday season starts to be on our minds: Halloween,...

The Beauty of Charity

Take a moment to turn on the television and flip to the news. Chances are you will see a report of some form of...

Men’s Hair Color

Male grooming is always in style and an increasing number of men are coloring their hair, whether to cover up gray, darken natural hair...

Natural Hair Now! Healthy Hair is Where it’s At

The natural hair movement has given consumers a whole new reason to embrace their natural beauty, as seen in incredible hairstyle experimentation and expression....

The Importance of Looking Forward to Upcoming Seasons

This year, and in fact the next five years, will be of great interest in the beauty industry and will open opportunity for the...

Male Maintenance

Men are practical in their purchasing decisions and this extends to skincare. They tend to be wary about products that add too much time...
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