Ushering in the New Beauty Regimen!

As we welcome in our new global world order, OTCs will be ushering in new products, techniques and beauty trends. The new governmental regime...

Rejoice, Recover and Purchase

This year, 2016, ends with good tidings of good riddance! This was the year of so many extremes. Consumers seem glad to phase out...

Headbands and Geles Crown the Accessory Market

Fabric, ornaments and jewelry for hair and everywhere seem to be trending toward rustic, native influences. Popular designs are being inspired by woods, feathers,...

Merry Reality Season!

This holiday season marks the end of a long very un-merry year. Recent events and the election have forced us to see ourselves for...

Empowerment to the People

Charity and cause-related marketing directed to the OTC consumer must address relevant empowerment strategies. Consumers are facing a new reality of what it will...

Coloring Beyond the Basics

Hair, makeup and nail color trends have presented a kaleidoscope of dramatic color. Bold and extreme choices have become acceptable and popular. Consumers are...

The Global Road to Anti-Aging Hair

Global advancement in hair care is combining heritage and technology claims. Anti-aging claims in the hair care category are exemplified by multi-functional benefits that...

Sculpting Smooth and Razor Sharp

The male grooming market is growing to accommodate style statements beyond shaving facial hair. Men’s grooming used to be limited to shaving creams and...

Stimulating Sales in Sonic Appliances

Regular HBA product sales may soon be eclipsed by the startling growth of supersonic tools, appliances and implements. Clients are demanding that spa treatments...
- Advertisement -

MOST POPULAR

HOT NEWS