INDUSTRY NEWS – May 2016

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image008Set Sail for an Island of Eden

Introducing ibd® Just Gel™ Spring/Summer 2016 Collection

Welcome to the Island of Eden, a new Just Gel Collection from ibd®. Eight vibrant shades of high-gloss, long-wearing gel polish that celebrate the diversity of island life. On the Island of Eden dip your toes into a pool of crystal clear water and while away the hours in a secret oasis of lush tropical plants and soft sand beaches until the sun falls below the horizon. Leave the city life behind; in Eden there is no rush, no traffic and no worries. The energizing blue, teal, red and orange hues contrast the serene pale nudes and shimmers for an unforgettable paradise palette.

The ibd® Island of Eden collection includes:

  • Coco-Nuts-For-You: Shimmery, pink nude (1)
  • Dip Your Toes: Golden bronze shimmer (2)
  • Bronze Me Up: Deep bronze shimmer (3)
  • Need a Vacay From My Vacay: Vibrant orange-red crème (4)
  • TOP-tional: Spicy red crème (5)
  • Passport to Purple: Deep island purple (6)
  • Post Holiday Blues: Bright turquoise blue crème (7)
  • Just Keep Swimmin’: Pale blue-green crème (8)

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ibd® Island of Eden collection is available now at beauty supply stores nationwide in an 8-piece counter display and open stock.

ibd® Nail Lacquers are free of DBP, Toluene and Formaldehyde.

 

About ibd®

For over 42 years, ibd® has set the standard for salon innovation and excellence in the professional nail industry. ibd®’s complete line of spa quality nail care products are designed to empower nail professionals to expand their services and compete effectively in today’s marketplace. For more information, please visit www.ibdbeauty.com, or follow ibd® on Facebook (@ibdbeauty) and Instagram (@ibdbeauty). #ibd, #ibdbeauty, #justgelpolish

 

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Andis_Clipper Cutting 101

 

Andis® Releases New “Clipper Cutting 101” Book, A Haircutting Resource for Beginners Featuring Nine Men’s Hairstyles

Andis® Company recently announced the release of its “Clipper Cutting 101: A Beginner’s Guide to Haircutting” book, an extension of the company’s international education program. The book is the first piece of Andis’ broader education platform—the Andis Master Barber School—which is designed to bring Andis’ cutting edge style and expertise in men’s haircutting to stylists and barbers who are new to the industry.

“‘Clipper Cutting 101’ was designed specifically for students and professionals who have had limited exposure to clipper training,” says Aileen Nunez, Andis international manager of education and style. “In beauty school, students have limited exposure to proper clipper-cutting technique and men’s haircutting best practices in general. Ironically, these same students often start their careers at chain salons cutting hair for male clients. ‘Clipper Cutting 101’ will provide them with the skills needed to master the art of men’s grooming.”

            “Clipper Cutting 101” is the first component of the broader Andis Master Barber School that remains under development. During the official launch of the book at the International Beauty Show, held in New York, and America’s Beauty Show, in Chicago, show attendees who signed up for the Master Barber School (free of charge) will receive a complimentary copy of the book and receive premium educational content and special product offers in the future.

“At Andis, we are passionate about manufacturing the best clippers and tools in the industry,” said Karen Formico, vice president of marketing. “Now we’re taking that passion to Andis’ education offerings so that hair professionals around the world have the very best in clipper education to go along with the very best Andis tools when they’re behind the chair.”

The 73-page, full-color “Clipper Cutting 101” book includes information that all barbers and stylists should know about cutting with clippers, including theory, best practices, techniques, tool maintenance and instructions on how to cut nine men’s hairstyles.

To register and receive a free copy of the book, visit: www.master-barberschool.com.

 

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Fade Resist Hair Color

Dark and Lovely® Brings New Life to FADE RESIST with NEW Triple Fruit Oils for Ultra Conditioning

Color so rich it lasts up to 8 weeks, available in 19 shades including new Berry Burgundy

Dark and Lovely® is proud to offer the #1 haircolor designed for women of color. Dark and Lovely’s new FADE RESIST Rich Conditioning Color collection features a no drip crème hair color in a low ammonia formula designed to both color and condition your hair. Now, along with a vibrant new shade that has been added to the collection, FADE RESIST offers a new Extra Nourishing Conditioner with each package. This creamy, moisture-rich conditioner is infused with triple fruit oils for extra nourishment: Shea, Avocado and Olive, which moisturize and help protect colored hair. Color is so rich and ultra-conditioning that it lasts for up to 8 weeks!

This new Extra Nourishing Conditioner provides intense nourishment from root to tip and locks in brilliant shine to illuminate hair color. In addition to improving this formula, the size of the conditioner has doubled. The beneficial larger size offers this extra conditioner for two applications. After thorough research and consumer testing, Dark and Lovely is proud to offer this improved conditioner, delivering what consumers were seeking.

Dark and Lovely® is pleased to add Berry Burgundy, #326, to the line. This rich, deep berry red is on-trend and sure to turn heads! No matter your hair texture or hair color need, Dark and Lovely FADE RESIST has you covered with nineteen shades to choose from. Specially designed for relaxed and natural hair, FADE RESIST provides hair with the nutrients it needs to protect it from color damage while giving you brilliant color and shine.

To go along with the exciting new FADE RESIST conditioner launch, Dark and Lovely is announcing a powerful media campaign entitled #LOVEMYCOLOR whose provocative tagline goes beyond being a witty double entendre for Women of Color. #LOVEMYCOLOR connects with women on every level—their color, their hair color, and their colorful lives. The look, tone and feel is authentic and anthemic. We hear her voice. We see her moments. We believe in the hair color she believes in.

Dark and Lovely’s FADE RESIST is available for purchase at Walmart, DarkAndLovely.com and other mass retailers nationwide. For more information about FADE RESIST and the #LOVEMYCOLOR campaign, visit DarkAndLovely.com or follow on Instagram (@official_darkandlovely), Facebook (@darkandlovely), Twitter (@darkandlovely) and YouTube (@softsheencarson).

 

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Celebrate Summer with a Festival of Colours

Introducing Six New ProGel™ Joyful Shades

It’s a Festival of Colours with SuperNail® ProGel™ summer collection. This vibrant palette of 100% pure gel polish features six shades bursting with joy and happiness. Created for the free-spirited soul, these six new cheerful and festive shades will leave a high shine on your nails and a smile on your face. 100% pure gel polish shades and curable in both UV and LED light, SuperNail® ProGel™ polishes’ deeply pigmented, longwearing formula can last for weeks with no damage to the natural nail, ensuring an endless summer of color with these happy hues.

 

Live, laugh and play in the expressive Festival of Colours shades including:

 

Mehndi Rose              Holi Pink                                Parrot Tree

Peppy red                    Bright bubblegum pink           Vibrant red-orange

 

Solar Chakra             Harmoniously Blue               Purnima Moon

Sunny yellow              Rich turquoise                         Lively purple

 

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SuperNail® ProGel Festival of Colours will be available at beauty supply stores nationwide July 2016 as open stock colors, as well as a six-piece collection packaged in a clear vinyl pouch.

 

SuperNail® is the largest and most complete line of professional nail care and pedicure products sold in beauty salons, nail salons and beauty supply stores worldwide. The line is offered in tri-lingual packaging and includes over 100 professional nail care and pedicure products for the savvy do-it-yourself woman who knows what she wants and looks for quality products at value prices. SuperNail® offers over forty years of quality manufacturing, product development and technology refinement. Visit www.supernailprofessional.com for more information, or follow SuperNail® on Facebook (@SuperNailProfessional) and Instagram (@supernailprofessional). #supernail, #supernailprofessional, #progelpolish

 

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Dark and Lovely Scholarship Recipients_IMAGE1
Dark and Lovely Scholarship Recipients

Dark and Lovely, in Partnership with The Tom Joyner Foundation, Announce Winners of the Young Women with a Purpose Project

Winners Receive $2,000 Scholarships and a Mentor from L’Oreal USA

Dark and Lovely, a hair care brand for women of color and part of L’Oreal’s Multi-Cultural Beauty Division, in partnership with The Tom Joyner Foundation, is proud to award five students with $2,000 scholarships, each as part of the Young Women with a Purpose Project. These five dynamic scholars also received an all-expense paid trip to New York City and a L’Oreal USA senior-level executive mentor.

“Supporting educational programs is a key pillar of the Multi-Cultural Beauty Division’s sustainability platform,” stated Cherie Washington, L’Oreal USA Multi-Cultural Beauty Division. “The Tom Joyner Foundation is an incredible partner to us because they value education and empowering others as much as we do. Through their extensive initiatives and partnerships in support of Historically Black Colleges and Universities, they have helped thousands of students complete their education. We are pleased to work with such a great organization.”

Upon arrival in New York City, the students shadowed their mentors for a day at the L’Oreal USA Corporate offices. Mentors and mentees were matched based upon the scholars’ field of interests and have been interacting with their mentors via phone conferences since October 2015; thus giving them the opportunity to learn more about each other.

“We are delighted to partner with The Tom Joyner Foundation to create an amazing opportunity for a group of deserving young college students,” says Vivianna Blanch, Vice President, Integrated Consumer Communications, L’Oreal USA Multi-Cultural Beauty Division. “With a great interest in mentoring and giving back to the community, this was a great opportunity for Dark and Lovely to help mold young women to be future professionals in the beauty industry.”

 

The five scholars and their mentors include:

  • Jesslyn Course, a sophomore from Utica, Miss. is a mass communications major, Jackson State University. Course’s mentor is Erica Bowen, Vice President of Business Development, L’Oreal USA Multi-Cultural Beauty Division.
  • Ariel Davis, a sophomore from Chicago, Ill., is an economics major at Jackson State University. Her mentor is Angela Rutherford, Vice President of Finance, L’Oreal USA Multi-Cultural Beauty Division.
  • April Fulgham, a sophomore from Chicago, Ill., is a biology major at Jackson State University. Fulgham is paired with Cecilia Nelson-Hurt, Assistant Vice President, Diversity and Inclusion, L’Oreal USA.
  • DesTeen Green, a junior from Jackson, Miss., is a chemistry major at Tuskegee University. She will shadow Lisa Price, Founder and Senior Creative Director, Carol’s Daughter – L’Oreal USA.
  • Markeisha James, a sophomore from Jackson, Miss., is a chemistry pre-pharmacy major at Jackson State University.Her mentor is Sivonne Davis, Assistant Vice President, Marketing, L’Oreal USA Multi-Cultural Beauty Division.

 

For more information about Dark and Lovely, visit DarkAndLovely.com or follow on Instagram (@official_darkandlovely), Facebook (@darkandlovely), Twitter (@darkandlovely) and YouTube (@softsheencarson). You can also learn more about the Tom Joyner Foundation at tomjoynerfoundation.org.

 

 

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Crystal_Thompson_webart
Crystal Thompson

 

L’Oreal USA Multi-Cultural Beauty Division Announces New Marketing Communications Team Members

Vivianna Blanch as Vice President Integrated Consumer Communications and Crystal G. Thompson as Director of Public Relations

L’Oreal USA Multi-Cultural Beauty Division, the corporation with the most premium portfolio of consumer brands specific for the multi-cultural market in North America, announces the appointment of two key marketing communication positions. Vivianna Blanch has been named Vice President Integrated Consumer Communications. Vivianna is a L’Oreal alumni with a 14+ year track record in ecommerce, media and digital marketing success for the company. Crystal G. Thompson joins L’Oreal as Director of Public Relations. Crystal has solid experience in strategic public relations and cause marketing.

Vivianna Blanch
Vivianna Blanch

Most recently, Vivianna held the position of Vice President Ecommerce, Marketing and Digital Strategy for the Active Cosmetics Division where she helped build Direct to Consumer ecommerce and online retailer strategies for the division’s dermatological skincare brands. Prior, she held positions of Vice President, Digital Innovation, AVP Media Innovation and Senior Director, Integrated Communications. In her new role, Vivianna will oversee all paid, owned and earned media, as well as marketing partnerships and integrated events.

“Vivianna’s diverse skillset in media and communications enables her to build a fully integrated brand communication strategy across all paid, earned and owned media platforms for the Multi-Cultural Beauty Division,” said Nicole Fourgoux, General Manager, L’Oreal USA, Multi-Cultural Beauty Division. “She is results-oriented, creative and highly collaborative, which will make her a strong addition to the team.”

Crystal worked with DeVries Global as Account Supervisor where she managed campaigns for a number of beauty and multi-cultural targeted brands. Her specialties include media relations, events planning, strategic counseling, social media content development and influencer management. In her new role, Crystal will be responsible for overseeing public relations strategies for all brands within the Division, including Carol’s Daughter and Dark and Lovely.

“Crystal will join our integrated communications team, and help us strengthen our overall public relations strategy with compelling content, high-impact consumer and influencer events and increasing overall brand awareness,” stated Fourgoux.

 

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Cosmoprof Bologna 2016

 

 

 

250,000 in Bologna for Cosmoprof: Exhibitors, Buyers, Visitors from 150 Countries

The 2016 Edition Comes to an End with a Great Success

The 49th edition of Cosmoprof Worldwide closed in Bologna with great success. The largest international trade fair dedicated to the world of beauty saw the participation on the opening day by Mr. Ivan Scalfarotto, of the Italian Government. The Ministry of Economic Development has included Cosmoprof Worldwide Bologna between the “Fair of international interest” to be promoted and supported thanks to the collaboration with ITA-Italian Trade Agency.

“The real novelty of Cosmoprof,” said Duccio Campagnoli, President of BolognaFiere Cosmoprof, “is that it is a trade show that is continuously growing: this year 250,000 visitors attended the show, 2,510 exhibitors (+ 5%). Bologna lived extraordinary days: without presumption but with pride and satisfaction we can say that Cosmoprof is the largest Italian trade fair in the world and the most important platform for the cosmetics industry, both in Italy and in the world, with editions in Las Vegas and Hong Kong. We have been the architects of a real renaissance of Cosmoprof Worldwide today, in Italy and abroad. Cosmoprof is a formidable international company for more than 60 million of annual revenue.”

A great success has been registered also by Cosmopack. The event dedicated to the beauty supply chain grew by 5.42% and was attended by 21,900 professional visitors from the industry.

“The national cosmetics sector, with over 10 billion euro turnover (+ 6.5% in 2015), is able to convey the values of Made in Italy with a winning mix of creativity, innovation and constant attention to the needs of a sophisticated consumers,” said Fabio Rossello, President of Cosmetica Italia. “The 2016 edition of Cosmoprof Worldwide Bologna has offered a new opportunity to confirm the positive 49 years of collaboration with BolognaFiere Group, with a growing success of visitors and services to the exhibiting companies. The visit to the exhibition of the Undersecretary of the Ministry of Constitutional Reforms and Relations with Parliament, Ivan Scalfarotto, has been a proof of the growing attention that even the institutions paid on a sector which stands out in foreign markets for growing exports at double figure (+ 14.3%) and a trade balance of more than 2 billion euros. It is thanks to these synergies that we consolidated a winning strategy.”

Some additional data characterizing this edition of Cosmoprof: the Green sector has increased of 22.15%, Hair and furniture sectors grew up to 8.20%, Cosmopack, the section dedicated to the industrial chain, grew by 5.42%, the Nail sector registered a +4%. Finally, the Extraordinary Gallery, the section that houses the niche companies with innovative products and future trends, has grown up to 39.09%.

Cosmoprof Worldwide Bologna is waiting for you in 2017 to celebrate its 50th anniversary, from March 16th (with Cosmopack) till March 20th.

 

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Spilo Logo

 

 

Spilo Shines a Light of Beauty on the Community

Spilo Worldwide contributes to helping feed L.A.’s homebound seniors with St. Vincent Meals on Wheels

Spilo Worldwide, a leading master beauty distributor and manufacturer, understands that true beauty lies within the heart. Through sponsoring St. Vincent’s Meals on Wheels 21st annual Walk/Bike-a-thon, Spilo hopes to bring light to a situation that is often overlooked in our communities. St. Vincent Meals on Wheels is dedicated to serving healthy, nutritious meals to Los Angeles seniors who are often confined to their homes and living below the poverty level. This year, Spilo walked/biked alongside the L.A. community, schools, family and friends in hopes of reaching a goal of $120,000 to feed 2,900 homebound seniors. The event included lunch from the famous Dog Haus, a juice/coffee bar, a raffle, face painting, beach activities and a t-shirt giveaway. This family friendly event was fun for all, and all for a good cause.

 

What: St. Vincent Meals on Wheels 21st Annual Walk/Bike-a-thon

When: Sunday, April 24, 2016

Where: Santa Monica, CA

How: Learn more about St. Vincent Meals on Wheels at www.stvincentmow.org.

 

Spilo Worldwide has been a leading manufacturer, importer and International master distributor to the professional beauty industry for over 70 years. www.spilo.com.

 

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A Well-Groomed Man will Never go Out of Style

For more than 200 years, Clubman® has been creating quality men’s grooming products. With that kind of longevity, they must be doing something right. Whether it’s the ubiquitous Talc Powder, After Shave Lotion or Styling Gel, Clubman® products have been used by generations of men at home and can be seen in thousands of barbershops nationwide. Flying under the radar for decades, the products have garnered something of a cult status. The easily recognized green label featuring a dapper gent with cane and top hat has become synonymous with men’s grooming and barbershop culture.

For many, the classic Clubman® fragrance transports them in time to their first trip to the local barber, or conjures memories of a father or grandfather that once used the products. The nostalgia is perhaps one of the reasons the brand resonates so strongly with consumers. In an industry built on trends, Clubman® is a bit of an anomaly; remaining steadfast in its heritage and timeless style, and continuing to offer the same quality products year after year, decade after decade.

Readily available in drugstores and always on hand at barbershops, Clubman® products haven’t changed much in the past two centuries. Although the packaging materials have been updated for easier and lighter shipping—now in plastic instead of metal and glass—the product remains largely the same. Enter a barbershop that uses Clubman® in Philadelphia, Los Angeles, Miami or anywhere in between and there is an instant familiarity.

In 2015, with a renewed focus, the brand introduced three new beard grooming products: Beard Conditioner, Beard Balm and Beard Oil, all falling in line with the traditional Clubman® barbershop quality standards, but readily available at drugstores. This spring, the brand will introduce an additional seven new products including Beard and Tattoo Oil—a multitasking oil that hydrates skin while adding luster to ink and moisture to beards; Brilliantine—a water-based pomade that will keep your high and tight, looking right; Head Shave Gel—a clear shave gel specifically formulated for an ultra-close, comfortable shave and for the classic barber shave; thick, rich Classic Barber Shave Cream, traditional Shave Lather, European style Shave Oil and a mug and brush style Shave Soap. www.clubman.com

 

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SuperFruit for a SuperMOM

SheaMoisture SuperFruit Complex Bath & Body Collection

We all know that Mother’s Day is the day to thank mom and show her just how much all her love and support truly means. To help convey that love and appreciation this year, gift her with the SheaMoisture Superfruit Complex Bath & Body Collection, a natural wellness line to help nourish and support mom’s skin as much as she supports you all year round.

Specifically formulated to aid in toning, firming and contouring the skin, the SuperFruit Complex Bath & Body Collection contains a proprietary blend of certified organic Shea Butter, Mango Butter, Green Coffee Bean Extract and an antioxidant-rich complex of super nutrients including Raspberry Ketone, Goji, Acai and Guava. Free of parabens, sulfates, phthalates, paraffin, mineral oil, DEA, synthetic fragrance and artificial colors, each product is enriched only with good-for-you ingredients, working to moisturize, rejuvenate, and smooth for strong, youthful looking skin.

This Mother’s Day, surprise the SuperMOM in your life with SheaMoisture SuperFruit Complex. Visit www.sheamoisture.com to learn more.

 

SheaMoisture SuperFruit Complex Bath & Body Collection

  • SuperFruit Complex Bar Soap
  • SuperFruit Complex Body Lotion
  • SuperFruit Complex Bubble Bath & Body Wash
  • SuperFruit Complex Bath, Body & Massage Oil
  • SuperFruit Complex Hand & Body Scrub
  • SuperFruit Complex Firm & Contour Dry Oil Mist

 

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Godrej Acquires US-Based Strength of Nature LLC

Godrej Consumer Products Limited (GCPL) has acquired the US-based Strength of Nature LLC (SON), a leading company of hair care products for women of African descent. The acquisition catapults GCPL to become one of the largest players globally, serving the hair care needs of women of African descent.

Though the size of the deal was not disclosed, in a late evening announcement GCPL said the acquisition is expected to be EPS accretive from year one itself. SON’s annualized revenues for calendar year 2015 were US $95 million (around Rs 630 crore).

Adi Godrej, chairman, GCPL said: “Over the past few years, we have been scaling up our international presence with acquisitions that fit well in our 3 by 3 strategy—a presence in emerging markets in Asia, Africa and Latin America through 3 core categories—hair care, home care and personal care. These strategic acquisitions have strongly aided our growth story. Through them, we have both extended our core businesses and implicitly broadened our presence to a wider canvas.”

SON has a significant presence in Africa and the Caribbean and is one of the fastest growing companies in the hair care category for women of African descent with a range of heritage, category-leading brands in wet hair care, across relaxers, maintenance, styling and shampoos. This includes iconic hair care brands with affordable and innovative products, which have been serving women of African descent across 50 countries. Among them, are African Pride, TCB, Just for Me, Motions and Profectiv MegaGrowth.

 

Article courtesy of “The Times of India” website.

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