INDUSTRY NEWS – May

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Dark and Lovely Announces R&B Songstress Justine Skye as Haircolor Ambassador

Meet the Muse Behind Dark and Lovely’s Newest Haircolor Hue – Go Intense! Passion Plum

Dark and Lovely, the brand that has catered to the beauty needs of African American women for 45 years, is excited to announce that R&B singer Justine Skye is joining the Dark and Lovely family as its newest Haircolor Ambassador and muse behind the new Go Intense! haircolor shade, Passion Plum.

“Our Dark and Lovely Go Intense! Haircolor collection features vibrant colors for the girl that isn’t afraid to take risks; and we believe Justine embodies just that,” says Stacey Hoffstead, Dark and Lovely brand Manager. “With her flawless purple strands, edgy style and abundant personality, Justine is the perfect ambassador to represent Dark and Lovely.”

As Haircolor Ambassador, Skye will support Dark and Lovely’s haircolor portfolio and their latest Go Intense! haircolor hue, Passion Plum. In addition, Skye will be lending her talents to create dynamic digital content, drive social media campaigns, appear in advertisements and participate in key brand activations and live events.


“I’m so excited to be working with Dark and Lovely as their Haircolor Ambassador and I’m honored to have been the muse behind their new Go Intense! Passion Plum shade,” says Justine Skye. “My haircolor is super important to my look because it helps define who I am. It’s a characteristic of mine that makes me feel comfortable and different from the rest. I’m a purple girl!”

Dark and Lovely Go Intense! Is a powerfully-pigmented permanent, non-drip haircolor developed for African American women of all hair textures. This ultra-nourishing cream color has been precisely calibrated to work with the natural undertones of dark hair to deliver highly reflective color and intense shine with nourishing care. Available in seven captivating hues, including its newest shade Passion Plum, Go Intense! is formulated with Olive Oil to provide bold color and brilliant shine with a soft feel.

In addition, Dark and Lovely is continuing its powerful media campaign entitled #LOVEMYCOLOR whose provocative tagline goes beyond being a witty double entendre for Women of Color. #LOVEMYCOLOR connects with women on every level—their color, their hair color, and their colorful lives. The look, tone and feel is authentic and anthemic. We hear her voice. We see her moments. We believe in the hair color she believes in. For more information, visit www.DarkandLovely.com, or follow on Instagram, Facebook, Twitter and YouTube. Also, follow the trend with #LOVEMYCOLOR.

 

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It is for You!

Dominican Magic Hair Care Provides for a Diverse Market with Naturally Healthy Benefits

Now for the first time, the famous Dominican Blowout can be provided with products from a Dominican-owned company, using naturally healthy ingredients from the region. Founder Gregorio Luciano created Dominican Magic Hair Care in 2003, with the vision originating deep in his heritage and family. Luciano shares, “What makes the Dominican Blowout so good is the ingredients we use. We wanted to bring our haircare line back to our country and represent them in this distinctly different brand. The beauty in the natives of this island is the rich diversity of skin tones, hair textures and people represented here.” Now, Dominican Magic Hair Care is expanding to provide naturally healthy straightening products into every diverse haircare market.

Healthy Ingredients: Luciano was inspired to create his own line of haircare products featuring the ingredients from his youth grown in the Dominican Republic. Tropical avocado, coconut, aloe vera, wheat, cinnamon, garlic and rosemary have been used in hair treatment by native Dominicans for many generations. Luciano wanted to create a high end professional line of haircare products using natural ingredients that would be good for a diversity of hair types and conditions. The products provide essential nutrients and vitamins to dry, damaged, color-treated, processed and falling hair, resulting in a healthy and revitalized hair strand.

 

Multicultural Markets: With the name came a challenge. Luciano notes, “If you are not Dominican, you may not see the need to use our products. The face of the Dominican Republic to Americans is pro baseball, yet most players are dark skinned with textured hair. We have a variety of skin tones in our country, with hair textures varying from straight hair to coarse, curly hair. Due to our African, European and Indigenous ancestry in our heritage, we have dealt with the variety and have products that can truly be used for all types of hair. In our brand we use materials with models representing each ethnicity. We came up with the tagline ‘es para ti’—meaning ‘it is for you’—because it truly is for any type of hair!” Tested on European, Spanish and African American hair, Dominican Magic Hair Care is a true multicultural brand.

 

Chemical Free Straightening: Formaldehyde straighteners that release harmful gas are unfavorably toxic for both hairstylists and clients. Dominican Magic offers four different formaldehyde-free straightening systems in their product portfolio. The first system uses urea and a sulfide complex combined with hydrolyzed quinoa, hydrolyzed keratin and wheat protein to break the disulfide bonds in the hair. Due to a very small molecule size, the formulation is able to penetrate the hair follicle and infuse the proteins into the hair bond, which causes straightening. For smoothing and frizz control, the company uses a combination of glycolic acid, hydrolyzed protein and glyoxylic acid that, unlike formaldehyde, is able to cross link to the hair bonds without producing harmful gas. As a temporary straightening system, the company offers the traditional Dominican Blow-out, which uses a round brush and blow drier to dry the hair after it has been washed and deep conditioned. For those customers with ultra-coarse hair texture, the company offers a traditional hair relaxer in two categories with a lye and a no-lye relaxer. In all of these systems, coconut oil and shea butter play an important role. Coconut oil provides important hydration, stimulates hair growth and helps prevent hair loss. Coconut oil is able to penetrate the hair shaft and is rich in amino acids for moisturizing. Combined with silicone, the coconut oil is pushed further into the hair cuticle, lowering the surface tension for better penetration and more consistency.

 

Educational Programs: Dominican Magic Hair Care strives to educate hairstylists and salon owners in technical advice as well as business growth. They provide instruction in the Dominican Blowout online as well as in-salon. They provide the best tools for their customers, employees and shareholders to grow their business with marketing and sales training. They have distribution throughout the United States, while planning expansion into the Dominican Republic, Europe and Latin America. With low markups, professional customer service, convenient purchasing and a long reliable market standing, they have many benefits including consistent advertising and social media presence. For salon owners, they offer direct sales, education and experts who can visit on location for group training. VIP membership is available with free trade show attendance and training.

 

Full Haircare Line: The Dominican Magic Hair Care brand includes five lines for the treatment of dry, damaged, haircolor-treated, processed and thinning hair. The Nourishing line contains products that can be used as the aftercare line for clients who color or processed their hair and those who want to improve the overall health of their hair regardless of their hair texture. The Anti-Aging Treatment line is made with a natural botanical complex and is designed to increase the moisture and blood circulation of damaged or thinning hair. The Ultra Straight Protein Treatment line is a formaldehyde-free, wheat protein based treatment that straightens, repairs, and provides long-lasting conditioning to all hair types, including color treated and previously relaxed hair. The Definitive Color Rinse is a semi-permanent haircolor line that offers shiny color with no ammonia or peroxide. The DUA line offers products with free radical scavenging ingredients for those living with exposure to pollution.

 

Professional Natural Hair Care: For more information on Dominican Magic Hair Care products and education, call 914-668-5895 or visit www.DominicanMagic.com. Dominican Magic is located 460 South 10th Avenue, Mount Vernon, NY 10550 USA.

 

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Global Marketing Director Breaks Ground with Formation of Multicultural Marketing Collective—The Montage Agency

Marketing executive Charlene Dance, with over 15 years of expertise spanning various industries including beauty and public health, announces her official departure from Strength of Nature Global LLC as its Global Marketing Director to step into a new role as President & CEO of The Montage Agency. A groundbreaking full-service multicultural marketing collective of seasoned brand architects, Dance’s motivation to launch the agency stems from years of experience conceptualizing national campaigns, spearheading marketing efforts, and being a champion of innovation for brands that directly cater to multicultural audiences.

“The underlying foundation of my mission as a marketing executive has been empowering and serving the multicultural audience. My goal is to ensure this audience feels visible, understood and catered to so it brings me great joy to embark on this new journey at the head of a transformative and disruptive agency like Montage,” says Charlene Dance.

When asked about the mission and philosophy of her new platform, Charlene explains that her plan is to super serve clients by partnering with the best and brightest creatives and thought leaders in the multicultural space. The agency will take on a collaborative approach by bringing experts in various specialties like content creation, public relations, social media management, media buying, grassroots marketing and more.

“Montage is the technique of producing a new composite whole from fragments of individual elements. That’s exactly what The Montage Agency is all about. Our goal is to shake up the traditional agency model and bring together the perfect pieces of the mix to create a well-rounded approach to multicultural marketing and advertising.”

For the foundation of the agency, Dance looked to partners who are industry leaders in multicultural marketing with proven results. Randy Washburn, a 35-year veteran in media research, media planning, and media buying serves as Chief Operating Officer and Media Services Director. Tracey Jennings, former EVP of GlobalHue ad agency brings over 17 years of strategic marketing expertise and serves as the agency’s Sr. Vice President of Client Services. Christan Duncan brings a plethora of digital ad services and paid social strategy experience as the agency’s Digital & Social Media Services Director. Christina S. Brown, Wharton graduate and founder of fast-growing multicultural platform LoveBrownSugar, serves as the agency’s Director, PR Services & Influencer Engagement. Kimberly Walker is the agency’s Content Producer with over 10 years’ experience in journalism across many major media companies as well as film writing for independent producers. The Client Services Director, Stephanie Eason, comes to the agency with over 10 years of marketing and public relations experience, and Yasmine Parrish brings a decade of knowledge and serves as Public Relations Manager. The Montage Agency is currently seeking partners and affiliates for a growing roster of lifestyle clients. For more information please contact Randy Washburn at randy@themontageagency.com. www.themontageagency.com

 

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Cosmoprof Worldwide Bologna and Alibaba Announce the Collaboration for Taobao Global Project

Cosmoprof Worldwide Bologna and Alibaba have announced their collaboration for Taobao Global project. Alibaba Group, the B2B international e-commerce website with specific focus on China, will select 40 companies exhibiting at Cosmoprof Worldwide Bologna, which will have the chance to present their products on the Taobao platform, the most important B2C website for online sell in China. Thanks to this project, companies exhibiting in Cosmoprof Worldwide Bologna will enter the Chinese market and take advantage from the direct contact with Chinese customers, who are looking for luxury and high quality products, 100% “made in Italy.

Cosmoprof Worldwide Bologna inaugurated the 50th edition of the show with 2,677 exhibitors from 69 countries. To increase the international platform there are 29 country pavilions.

Alibaba Group is the reference website for brands, producers and companies with a specific interest in business opportunities in China, which is one of the main global markets.

Taobao Global represents a unique opportunity for companies which are not placed in China to enter in the Chinese market. Taobao subscribers are really interested in a personal shopping experience.

For further information: www.cosmoprof.com, www.alibaba.com

 

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Coty Professional Beauty Announces Partnerships with Salon International and Alternative Hair Show for a Weekend Full of Inspiration in London

Coty Professional Beauty recently announced two exciting partnerships that will bring to life an unforgettable VIP experience in London, one of the world’s capitals of fashion, trends, beauty and hairdressing.

“We are delighted and proud to partner with two institutions of British hairdressing and have exciting plans in place behind them, seeing all our brands—Wella, ghd and OPI—come to life. These partnerships are a great example of Coty Professional Beauty’s commitment to celebrate and elevate our unique industry of passionate and extremely talented individuals,” said Sylvie Moreau, President Coty Professional Beauty.

                For the first time, the new Coty Professional Beauty division is partnering with Salon International, the UK’s largest professional exhibition for the hairdressing sector with a truly global reach. Held at ExCeL London, Salon International will provide an exclusive platform for Wella’s International Trend Vision Awards (ITVA) 2017 as well as a star-studded line up of shows and features from all Coty Professional Beauty brands—Wella hair portfolio, ghd and OPI on Saturday, October 14th. The ITVA finalists from all over the world will finalize their model preparation on the floor of the Salon International exhibition, with the final competition and its iconic Walk of Fame, Parade of Nations and Awards celebration taking place in the Salon Live theatre, reserved exclusively for Coty Professional Beauty guests. Additionally, the Coty Professional Beauty division will be exhibiting at the Salon International exhibition itself from October 14 – 16, 2017.

“We are delighted that Coty Professional Beauty has chosen to partner with, and host ITVA at Salon International 2017. This collaboration will deliver inspiration, education and excitement to thousands of hairdressing professionals from around the world and this together with their exhibition presence will make for a truly exhilarating weekend,” said Jayne Lewis-Orr, Executive Director of Salon International.

Continuing the journey of inspiration and creativity, on Sunday October 15th, Wella will be the headline sponsor of the iconic Alternative Hair Show at the Royal Albert Hall. Celebrating its 35th anniversary this year, the show will feature an exciting array of hairdressing talent drawn from some of the world’s foremost salons who each stage their own theatrical interpretation of this year’s theme, Utopia.

Founder and Director of the Alternative Hair Show, Tony Rizzo, commented: “It is wonderful news in this very special anniversary year. Wella were right behind us at the very first Show in 1983 and with their backing over the years we have gone on to be one of the leading lights in the global hairdressing calendar.”

“Wella is pleased to return as the headline sponsor for the 35th Anniversary Alternative Hair Show. There is simply nothing like it in our industry. It’s a grand example of beauty professionals coming together to celebrate and liberate the diversity of their artistry all in the name of a good cause and making the world a better place,” said Michelle Mason, Senior Vice President Education, Coty Professional Beauty.

A truly inspiring occasion and the perfect celebration of the diversity of hair and beauty without borders, this is a must-attend weekend filled with creativity, imagination, excitement and entertainment, inspired by today’s leading stars from the world of hairdressing. www.coty.com

 

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Andis Announces Winners of First-Ever Fabulous Fades Competition at America’s Beauty Show

Andis® Company—the leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair—recently debuted the first-ever men’s grooming competition on the center stage at America’s Beauty Show. Fourteen professional men’s grooming contestants showcased their talent and clipper-cutting techniques during Andis’® Fabulous Fades Competition on the CosmoProf Center Stage.

Using Andis® products and tools exclusively, professionals from across the country were tasked with creating a cutting-edge look in 30 minutes on a live male model. Required to remove at least a ½ inch of hair, contestants were judged on their technique, originality, style and tool usage. The top three barbers—Horacio de Loera, Jesse Gill and Jamal Sherman—were awarded Andis® products and monetary prizes.

“We are excited to partner with ABS and CosmoProf to bring the first-ever men’s grooming competition to a main stage at a major industry show. The Fabulous Fades Competition challenged some of the nation’s best to showcase the art of men’s grooming, and create both an innovative and well executed cut,” said Karen Formico, Vice President of Marketing for Andis. “We are incredibly proud of and impressed with the caliber of talent at this first-time event and congratulate all of the competitors on a truly extraordinary performance.”

Fabulous Fades winner, Horacio de Loera, from salonJAS in Oak Park, IL, expertly fused an old-school pompadour style with a new-school fade to capture the competition’s top accolade—$500 in Andis® tools and $100 cash. “I’ve been barbering for over 10 years, and love using Andis clippers—they are the perfect tools for executing fades,” said de Lorea. Second-place winner, Jesse Gill from LIONHEAD Barber Parlour in Bartlett, IL, and third-place winner, Jamal Sherman from Groomed in Toledo, Ohio, received $250 in Andis® tools and $50 cash, and $150 in Andis® tools and $25 cash, respectively.

Andis will host its next men’s grooming competitions at Premiere Orlando on June 4-5. For more information about Andis® or the Fabulous Fades Competition, please visit Andis on Facebook, Instagram or Twitter. www.andis.com

 

Caption 1: Andis® Fabulous Fades Winners (left to right): Jamal Sherman, Horacio de Loera and Jesse Gill

 

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Dominican Magic Works Wonders

Product Review by Brooke Watson

Upon receiving samples of Dominican Magic’s Nourishing Shampoo and Nourishing Conditioner at a tradeshow I recently attended, I decided to give it a try…and goodness am I glad I did! Firstly, I was pleased with the amount of product in each sample packet. Each one contained just the right amount to cleanse my mid-back length hair and condition it completely without wanting or needing more. As I began working the shampoo through my hands the scent was delightful. I was immediately transported to a spa as I began working it through my tresses and massaging my scalp. As if that wasn’t great enough, I attest that the best was yet to come. After rinsing the shampoo and applying the conditioner its aroma was absolutely scrumptious! An almost fruity, but a bit floral, fresh smell filled the shower and I almost didn’t want to rinse it out. Even though I had to, I was left with no worries because that wonderful aroma stayed in my hair all day long, even after drying and styling!

Don’t get me wrong, the fragrance left behind by these products was amazing, but it only highlighted the shine and volume they provided my hair with. I have a little natural curl to my hair, yet the waves can easily be straightened out with the help of a styling iron. For this this day I decided to simply blow dry and go, and it was the perfect decision. These products left my hair frizz-free and flaunting slight beautiful waves, and I left my house ready to confidently take on the day.

In all, I was very pleased with the Dominican Magic’s Nourishing Shampoo and Nourishing Conditioner. Trying these samples has left me ready to test out other products in this collection. Made with natural botanical extracts, the items are rich in amino acid, vitamins, minerals and hydrolyzed proteins that are essential to maintaining healthy hair strands. I can’t wait to see how my hair healthily transforms after continuous use. I encourage you to try Dominican Magic’s hair products today, and experience the magic for yourself! www.dominicanmagic.com

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