November 2015

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Appliances & Shears Category Sales Grew in 2014

Study reveals the top 10 companies by sales, with Conair leading the category

Manufacturer sales for the professional salon industry’s appliances category grew 5.2% in 2014, according to the new 2014 Professional Salon & Pro Beauty Industry Appliances & Shears Study from Professional Consultants & Resources, the U.S. salon and professional beauty industry’s leading strategic consulting, market intelligence and data research company. That rate is 65% greater than the overall salon industry’s growth rate of 3.1% for the same time frame. Sales to the pro beauty and gray market posted lower growth at 2.8%.

This comprehensive, 80-plus page study reports on sales of professional hair dryers, curling/flat/styling irons, trimmers, clippers and shavers to professional salons and stylists, Sally Beauty and gray market outlets. It also includes a complete section on shears, and covers major trends and influences on the market, categories and segments. A 5-year historical and 5-year growth projection is included, along with market needs of both stylists and consumers. The study audits leading salon industry beauty store stocking by brand, manufacturer and price, while tapping the expert resources of veteran executives in the professional salon industry and salon appliances marketplace.

“Salon appliances continued their hot streak as a leading growth category in the professional beauty industry for the seventh straight year,” says Cyrus Bulsara, president of Professional Consultants & Resources. “As a result, major professional salon companies have entered the hard goods category, now identified as a high-margin, high-profit market segment. A major struggle for industry domination and leadership at the top continued during 2014, with Conair leading pro market sales by dollar volume for the third straight year. Significant erosion occurred with some major brands, as new entries increased their market shares and captive store brands gained further importance.”

 

The Top 10 professional salon appliance companies by dollar volume are:

  1. Conair (includes BaByliss, Forfex, Italia Brava, BeLiss Pro, Jilbere, Rusk, One n’ Only/Argan, Mira Curl, Volare)
  2. Helen of Troy (includes Belson, NextGen, Gold n’ Hot, Hot Tools, Revlon, Sassoon, Brazilian Heat, Laila Ali, TIGI)
  3. Andis
  4. Wahl (Sterling)
  5. Oster (Jarden)
  6. Farouk Systems (CHI)
  7. John Paul Mitchell Systems
  8. Sally Beauty Brands
  9. Bio Ionic
  10. GHD

Note: On a pure styling appliances play basis, excluding shears, clippers and trimmers, FHI Heat, Cricket and T-3 Micro make the Top 10 list.

Other key findings and growth drivers influencing appliance sales during 2014:

  • Professional channel curling and flat iron sales grew at 6.3%; blow dryers grew 3.2% and clippers/trimmers at 3.7%.
  • Important growth factors affecting the appliance market were the continued demand for curling and specialty irons, along with the continued strength of flat irons, plus newer technologies introduced into the market.
  • Growth in chair and suite rental salons contributed to sales at Beauty Systems Group/CosmoProf, SalonCentric and other full-service distributor stores. Rentals are the fastest growing industry segment and use the newest hard goods.
  • Continuing gray market diversion accounted for 25.8% of all appliance sales, with “exclusive” salon lines now available at QVC, Ulta, Sephora, Target, Bed Bath & Beyond and other mass and department store retailers.
  • Helen of Troy reported lower personal care sales, but strength in its Hot Tools brand; however, the company’s other brands were “impacted by the economy and captive labels.”
  • New product features, resulting in higher prices, offset lower, base-model pricing.
  • Farouk (CHI Brand), which ranked sixth in overall professional distribution and third in styling appliances, partnered with Kardashian Beauty.
  • The study reviews Andis, Wahl, Oster and BaByliss/Forfex, the market leaders in the clipper/trimmer category.
  • The 2014 study features an in-depth category report on the professional shears market.

 

Trade advertising data for appliances and shears are reported in depth, along with an analysis of 2014 promotions. A special section reveals market shares and significant changes for top companies and names more than 130 North American brands.

For purchasing information or questions, contact Cyrus Bulsara at cbulsara@augustmail.com or go to www.ProConsultants.us.

 

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Andis Supports Cuts for Cancer at 75th Sturgis Motorcycle Rally

Cordless trimmer donations help raise funds for cancer charity.

Andis, a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair, donated cases of RealTree® Camo Cordless Beard and Moustache Trimmers to benefit the Barber Authority Cuts for Cancer charity fundraiser held at the 75th Sturgis Motorcycle Rally in South Dakota, August 1-9.

Barber Authority operated a four-chair barbershop at the Sturgis City Park to groom rally attendees free of charge. All tips and proceeds from Andis trimmer purchases went to the Dyin 2 Live Dream cancer program that fulfills dreams for children with cancer.

“As professional barbers, we rely on Andis tools day in and day out so it was very exciting so see Andis step in and provide trimmers to help us raise money toward our $75,000 goal. Many of the male motorcyclists at Sturgis are sporting groomed facial hair and these convenient cordless trimmers help keep their fresh cuts in check while they’re on the road,” says Steve Vilot, master barber and head of Barber Authority.

“Andis is proud to make a positive impact by supporting programs like the United Way and Barber Authority’s Cuts for Cancer. The fourth generation leadership of Andis is continuing the legacy of giving at Andis,” said Karen Formico, Andis vice president of marketing. www.andis.com

Photo Captions

1- Steve Vilot of Barber Authority and the cordless RealTree® camo trimmer.

2 – Cuts for cancer by Barber Authority powered by Andis at 75th Sturgis Motorcycle Rally.

 

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Wahl Professional Introduces High Precision, Ultra Close Chromini T-Cut Trimmer

Wahl’s German T-blade trimmer built to line the neck, sideburns and hairline

Wahl Professional is pleased to announce that Europe’s best-selling trimmer is now available in the U.S.

The Chromini T-Cut by Wahl is now available to American professionals and makes the perfect companion for the ChromStyle Clipper. This lightweight yet powerful trimmer gets its name from its special German made T-blade.

“The T-blade is ideal for detailing and getting into tight areas,” said Laura VanderMoere, Director of Education for Wahl Clipper Corporation. “The blades, while not adjustable, cut extremely crisp.”

VanderMoere described the T-blade as “ultra-close cutting” and said the blade was ideal for detail and close trimming on the neckline, ears and facial hair. “The blade is also detachable which makes it easy to clean and maintain,” VanderMoere added.

While the T-blade is a defining characteristic, the Chromini T-Cut also features a 100 minute run time and a high speed rotary motor.

“I like the way it rolls in my fingers for versatility,” VanderMoere said. “It feels solid, cuts solid. It has power, yet it’s not bulky or offensive in your hand. The rotary motor kicks out 6,400 rpm, which makes it perfect for any hair texture.”

Simon Shaw, European Artistic Director of Wahl (UK) Limited agrees. “This unique trimmer has super speed and an extra wide T-blade which makes it a great addition to any barber’s or stylist’s kit,” said Shaw. “That’s why the T-Cut is so popular in Europe.”

In addition to its great features, the Chromini is easy to maintain. Just sanitize, oil and charge. With its lightweight feel, powerful motor and precise cutting blades, it is sure to become just as big a hit across the U.S. as it is in Europe.

“This trimmer is a chameleon,” VanderMoere said. “It doesn’t matter what your style or hair texture is. This trimmer just works.” www.wahlpro.com

 

Photo courtesy of Wahl Professional.

 

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Check Mate

China Glaze® creates a bold graphic design for Opening Ceremony Spring/Summer 2016 at New York Fashion Week

Presented in an idyllic garden setting, the China Glaze® designed nails at Opening Ceremony’s Spring/Summer 2016 New York Fashion Week runway show were a bold juxtaposition and created an eye-catching element equally as noticeable as the surprise performance by ballerinas walking the show.

On Sunday, Sept. 13, Opening Ceremony presented its Spring/Summer 2016 collection with its “The Living City” runway show. Drawing on eclectic cultural influences, the collection was accented by a bold checkerboard nail design created by China Glaze® Nail Artist Naomi Yasuda. Replicating a print on key pieces within the collection, Yasuda mixed China Glaze® classic neutral crèmes including rich black Liquid Leather, crisp crème White on White, and nude What’s She Dune? with bright crèmes like sunlit red-orange The Heat Is On; bright yellow Happy Go Lucky; burnt coral Life Preserver; and dusty navy First Mate to create a color blocked manicure that stood out as models walked the runway in an empty building on Wall Street. Yasuda describes the inspiration:

“For the nails at the Opening Ceremony show, I was inspired by a checkered pattern featured in the collection. I really loved the pattern and its retro feel, but wanted it to have modern twist so I chose to create it with neutrals like black, white and a beautiful beige from China Glaze®.  I then added a pop of color with the red, yellow and orange which all perfectly matched the clothing. The design is bold, modern and really wearable.”

To create the design, Yasuda first painted the nails with the base color such as China Glaze® White on White or Life Preserver. She then painted Scotch tape with two coats of the secondary color. Once dry, Yasuda cut the tape into small, even squares and applied individually in the checkerboard pattern to the nail, finishing the design with one coat of Seche® Vite™ dry fast top coat.

All China Glaze® shades used are part of the core collection and available at beauty supply stores, MSRP $7.50. China Glaze® is free of DBP, toluene, and added formaldehyde.

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). China Glaze® is a division of American International Industries (www.aiibeauty.com).

 

Photo Captions

1- One of the China Glaze® checkerboard manicures at the Opening Ceremony show. Photo by Greg Kessler, Matthew Kelly and Patrick Spears of Opening Ceremony.

2 – Stunning China Glaze® checkerboard manicures featuring White on White paired with Happy Go Lucky. Photo courtesy of ©MatthewCarasella/SocialShutterbug.com.

 

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It’s a Rainbow Riot with China Glaze® at DEGEN’s NYFW Presentation

When one of fashion’s most daring designers partners with China Glaze® Nail Lacquer and the “My Little Pony” franchise, the look is sure to be a rainbow riot. Color abound at the DEGEN presentation during Spring/Summer 2016 New York Fashion Week. China Glaze® nailed the look as models showcased their eclectic manicures in shades hand-selected by the designer Lindsay Degen in collaboration with lead manicurist Casey Herman to complement her fun and funky creations.

On Monday, Sept. 14, models showcased DEGEN’s latest collection wearing a variety of custom-made China Glaze® nails inspired by “My Little Pony” and applied by Herman and team. Herman created a stable full of different design combinations for using a mix of core China Glaze® shades including You Drive Me Coconuts, a bright pink jelly, and vibrant royal blue Sky-High Top for the “Pinkie Pie” and “Rainbow Dash” eyes that accented each manicure, respectively. Other colors used included a rainbow of core China Glaze® shades including:

  • Sun Upon My Skinsoft yellow crème
  • Home Sweet House Music neon orange crème
  • Pop the Trunk – bright red-orange crème
  • Don’t Mesa with My Heartvibrant violet pink crème
  • Lotus Begin – neon purple crème
  • At Vase Value – bright baby blue crème
  • Grass is Lime Greener – neon lime crème
  • Snow – crisp white crème
  • Liquid Leather – rich black crème

 

Just as with the hair and makeup looks for the show, the nails were loaded with a variety of glitter polishes for extra sparkle including It’s a Trap-Eze, a milky white base loaded with multi-color glitter; opalescent hex glitter Make a Spectacle; and best-selling holographic micro glitter Fairy Dust. Herman describes the inspiration:

“I always love partnering with China Glaze® and DEGEN for NYFW as I know the nails are going to be unique, challenging and, most of all, fun! This season was no different. My goal was to bring to life designer Lindsay Degen’s collaboration with ‘My Little Pony’ through the nails which were a mixture of all things girly and bright – rainbows, cupcakes, flowers, glitter and of course loads of color which China Glaze® does so well. Each model had a variety of designs accented by the eyes of either ‘Pinkie Pie’ or ‘Rainbow Dash My Little Pony’ and their respective ‘cutie marks.’”

All China Glaze® shades used are part of the core collection and available at beauty supply stores, MSRP $7.50. China Glaze® is free of DBP, toluene, and added formaldehyde.

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). China Glaze® is a division of American International Industries (www.aiibeauty.com).

 

Photo Captions

1- The “My Little Pony” inspired China Glaze® manicure at the DEGEN show.

2 – A “Pinkie Pie” accent eye, 3-D flowers, balloons and glitter galore by China Glaze® backstage at DEGEN.

3 – Designer Lindsay Degen of DEGEN shows off her China Glaze® manicure before her Spring 2016 presentation.

 

Photos courtesy of ©MatthewCarasella/SocialShutterbug.com.

 

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New Andis Styler 1875 High Heat Ceramic Hair Dryer

Hatchet design offers convenience for styling while drying hair

The new Styler 1875 High Heat Ceramic Hair Dryer from Andis combines ceramic, tourmaline and ionic drying technologies in a streamlined hatchet design with three styling attachments to create bold, beautiful hairstyles.

“Hair professionals looking to shorten their styling time should try the Andis Styler 1875. Just slide on the soft bristle brush attachment to create a round brush effect for volume, bend and smoothing. The fine-tooth and wide-tooth comb attachments work well for straightening and finishing,” says Aileen Nunez, Andis international education manager.

The hatchet design has 1875 watts of power to concentrate airflow over a wider area rather than through a traditional circular nozzle so it functions as a heated styling brush or comb. Ceramic technology delivers even heat to preserve natural oils and essential moisture for shiny, healthy-looking hair. Tourmaline ionic technology dries hair faster by breaking down water molecules for easier absorption by hair fibers. The high velocity airflow has three heat/speed settings and a cool shot button to lock in the style.

The Styler 1875 also features dual-voltage for worldwide use, a one-year-warranty and
a convenient rubber loop for hanging. Learn more at www.andis.com.

 

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Andis Battery Chart

Clipper/Trimmer Battery Comparison

The chart explains the differences in three types of clipper and trimmer batteries. This information is great for both you and your customers as you help them make their purchasing decisions. (This graphic is provided by Andis Co. and compliments this month’s “Clipper Tips” column article.)

 

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Wahl Professional Appoints Anne Marie Kollias as National Sales Manager

Wahl Professional has appointed Anne Marie Kollias as its new National Sales Manager. As the main contact for customers and independent sales representatives, Kollias’ goal will not just be to drive sales of Wahl Professional products, but to continuously evaluate customers’ needs, concerns and desires to drive the innovation of future Wahl products.

“Anne Marie is very professional and goal-oriented and will bring a polished presence to our sales efforts,” said Lance Wahl, Director of Sales and Marketing, Wahl Clipper Corporation Professional Division. “She knows all about our industry and is willing to think outside of the box to drive Wahl Professional sales to the next level.”

Kollias most recently served as Vice President of Spa Operations for Me Spa, a national chain of day spas. In her previous role as Spa Director, District Manager and National Field Sales Manager for Coldwater Creek, The Spa, Kollias contributed to the significant growth and profitability of nine spa locations. In addition, Kollias has Hair Cuttery and Zano’s Salon and Day Spa in her extensive background, serving as Regional Sales Manager Midwest, and General Manager, respectively.

She has spent 30 years in the professional salon and spa industry in various roles. Originally from Halifax, Nova Scotia, Kollias started her career as a hairdresser and worked as a Regional Education Director for Redken Canada. She has also served as the National Sales and Education Director for Artec Systems Group and later as the Northeast Regional Manager for the ISO division at Helene Curtis.

“I am excited to join a company that has a strong heritage, a culture of integrity and best in category,” Kollias said. “Wahl has been built on excellent products, innovation and strong values. I was looking to return to a sales position, which is my true passion. My interest is in developing strong relationships and growing sales and brands.”

Says Lance Wahl, “Anne Marie is family-oriented and a steward for the industry. She will help to spur innovation and act in a respectful and proactive manner — traits our customers crave.” www.wahlpro.com

 

Photo

Anne Marie Kollias

Photo courtesy of Wahl Professional.

 

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Makari Hair Grow Plus

Hair is such an important part of our culture; whether hair is natural or treated getting the perfect look can take hours of one’s time and/or thousands of dollars a year at the salon. We all want to look and feel beautiful. Having gorgeous hair is just another way to give us extra confidence.

Lately there has been a new trend in haircare: supplements to give you healthier, more beautiful hair by treating your hair follicles from the inside out. These supplements are ingested orally and deliver important vitamins to your hair follicles to help them grow longer and stronger.

There are a few hair supplements on the market that claim to deliver results. Makari de Suisse has created an even better hair supplement formulated especially for African hair so that your customers can strengthen and grow hair using a brand that they already know and trust using a product made specifically to fit their hair’s unique needs.

Makari Hair Grow Plus (HGP) supplements are taken twice a day, creating noticeable results within 30 days. Users will notice that hair becomes stronger, more resistant to damage, healthier looking and shinier. Makari HGP stimulates and improves the health of hair follicles deep beneath the surface as it revitalizes the hair’s DNA. Working with the natural hair growth cycle, Makari HGP helps support hair structure and revitalizes new, emerging hair. Unlike other brands, HGP was formulated with the needs of Makari customers in mind so that they will see results whether their hair is natural, relaxed or treated. It is also formulated with better ingredients so that it is more effective at delivering the nutrients that hair needs.

Learn more about Hair Grow Plus here: http://www.makari.com/hair-growth-supplement-special.

 

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DAX Ideal Edge Control Sheet

Imperial Dax Introduces the New Solution for Taming Hairlines

The new DAX Ideal Edge Control is perfect for taming unruly edges. It provides a firm hold and superior shine without the flakiness. Black Jamaican Castor Oil helps strengthen, moisturize and prevent hair breakage. It’s great for creating the slicked back hair styles your customers strive for; users simply apply DAX Ideal Edge Control to the desired area and smooth with fingertips. www.daxhaircare.com

 

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Straight from Brazil

Nunaat Introduces the NEW Patauá Oil Hydrating Hair Care System

Derived from the heart of the Brazilian rainforest, Nunaat introduces a new intense hydration hair maintenance system where strength meets nature. This signature product line is formulated with two unique ingredients, Patauá Oil and Pracaxi Oil.

Accompanied with intensive research and development, the Nunnat brand shares the long kept beauty rituals of Brazilian women with long, beautiful hair, and have blended it into a new line. Nunaat is the first ethnic hair care brand to blend nutrient rich Patauá Oil, which is rich in Omega 3, 6 and 9. Patauá has deep nourishing properties that are fortified with fatty acids to provide luster and aid in overall hair health. This combination also includes the natural conditioning elements of Pracaxi Oil, which provides maximum softness and moisture to protect hair from dryness.

“The Nunaat brand has a passion for creating quality, efficacious products and we are thrilled to see the vision come to fruition with this system,” says Alex Cutait, NuNaat CEO. “We have leveraged our team’s expertise in scientifically formulating hair care products with natural ingredients to produce a line of high performing products that inspire radiance and inner beauty.” This infusion of moisturizing ingredients will leave hair nourished and protected from dryness and breakage. The result is healthier, stronger, and more vibrant hair.”

For more information on NuNaat Patauá Oil, please visit www.nunaat.com or connect with the brand on Facebook, Instagram and Twitter, at @nuNAAT.

 

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High Ridge Brands Co. Acquires Continental Fragrances, Ltd. From SG Holdings Acquisition, Inc.

High Ridge Brands Co., a portfolio company of Brynwood Partners VI L.P., announced that it has acquired Continental Fragrances, Ltd., owner of the iconic Salon Grafix hair styling brand, from SG Holdings Acquisition, Inc. Terms and conditions of the transaction were not disclosed.

Since 1998, Continental Fragrances has been marketing the classic Salon Grafix “white can” brand of premium, salon-quality hair styling products to consumers throughout North America. Today, Continental Fragrances offers a diverse hair styling portfolio of brands that, in addition to Salon Grafix, includes High Beams temporary spray-on hair colors and Healthy Hair Nutrition natural hair care and styling solutions, among others.  The company’s products are widely distributed through leading retailers in the food, drug, mass and beauty channels.

“We are excited to own Salon Grafix and the other Continental Fragrances brands,” said James Daniels, President and CEO of High Ridge Brands Co. “We look forward to integrating these brands into our organization and are excited about the potential that this acquisition brings to our company. Salon Grafix’s premium positioning, loyal consumer base and strong distribution makes it very complementary to High Ridge Brands’ current hair styling portfolio, which includes the iconic Alberto VO5, White Rain, Rave and L.A. Looks brands.”

“We are thrilled to announce the acquisition of Continental Fragrances into our very successful High Ridge Brands business,” said Dario Margve, Chairman of High Ridge Brands Co. and a Managing Director of Brynwood Partners VI L.P.  “The addition of the Continental Fragrances’ brands will enable High Ridge Brands to participate in all segments of the hair styling category, strengthening our position with our retail partners.” Mr. Margve continued, “While management continues to focus on growing the company organically, we are fortunate to be adding another very attractive strategic acquisition.”

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Editor
OTC Beauty Magazine offers a unique perspective on useful business tips, effective selling tools to boost revenue and customer traffic plus invaluable product knowledge by combining insight and intelligence with depth and style. Having served the industry since 2002, OTC Beauty Magazine has been recognized as the most trusted trade publication for product and company information in the industry, becoming better equipped every year to deliver your products and services to the right people.