BIR Bits – February 2016

When does most personal grooming occur? According to new data from RealityMine, at 7:00 a.m., followed by 9:30 p.m. According to the most recent research, drawn from 4,504 panelists from the United…

The Art of Blending

As the cold weather approaches, beauty routines change. The cold air combined with wind and indoor heat are the reasons you experience itchy, dry skin in the winter. Not only does your…

ORS™ Olive Oil Plus™

ORS™ Olive Oil is addressing the hair needs of Naturalistas by introducing a new line of dual powered styling products. Known for its therapeutic benefits, ORS pushes Olive Oil to the next…

The OTC as Skin Coach

This will be the year of coaching and advising your consumers. Many brands will have marketing supported by in-store computer technology, mobile and online skin coaching. Skin care merchandising will require knowledge…

Hello February!

February 2016: The twenty-nine days devoted to love. This Valentine’s season is the perfect time to glam yourself up and pursue a new love interest, or heat up your current one. Regardless…

Strategizing for Success

Keys for Planning Annual Sales and Marketing Goals Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your…

Eliminate Body Acne

Skin care is a subject I have visited a few times in the past and yet there is never enough space in my segment to address the challenges and mistakes men make…


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

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