The ABCs of Digital Marketing

According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…

Post-Pandemic Beauty Survival

Consumers will greet 2022 with a new lease on life, love and beauty.  They have survived two years of attacks on their well-being, insurrections in the air and on the streets, climate…

E-commerce That Drives OTC Traffic

Online shopping is here to stay. The pandemic served to expedite the decline of brick and mortar—nearly a third of all sales were trending toward E-commerce prior to the COVID-19. However, the…

All in the Name of Haircare

There’s no better feeling than achieving that perfect hair color for your client, but we also know the feeling all too well when that luscious color is let down by bad quality…

Texturizers vs. Relaxers

By Dr. Shanessa Fenner Want to change your hairstyle to straight or bone straight? Two options can make that happen: a hair texturizer or a relaxer. Here are some differences between texturizers…


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

January 2022