The ABCs of Digital Marketing

According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…

Making A Positive Influence

OTC: Your hair is beautiful. It looks so healthy. What is your regimen for conditioning and daily maintenance?Angeliah: Thank you, thank you. Now if you asked this question a year ago when…

Why Customer Loyalty Matters

Imagine this scenario. The weather is beautiful, you’ve had a steady flow of customers, and your team has been energized all day. Right before you close you ask your last customer, “How…

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

June 2022