The Jinny Big Show was a huge success! Each year hair and beauty brands gather at The Jinny Big Show to introduce new brands, showcase their products, grow their customer base, and network to make long-lasting connections. Check out our interview with the President of Jinny Corp, Mr. Eddie Jhin.
Q&A
The Jinny Big Show is known for its energy and excitement. What’s your favorite part of seeing everything come together?
My favorite part of our Jinny trade show is seeing the hard work of each branch staff member come together seamlessly. It’s incredibly rewarding to watch our customers arrive, eagerly place orders with our vendors, and get excited about the huge deals we offer at the show.
지니 빅 쇼는 생동감과 활력이 넘치는 것으로 알려져 있습니다. 전반적으로 볼 때 사장님이 자부심을 갖는 부분은 어떤 것 일까요?
Jinny Trade Show에서 제가 자부심을 갖는 부분은 각 지점 직원 모두가 흐트러짐 없이 매끄럽게 열심히 일하는 것을 보는 것입니다. 쇼 장에 고객이 도착하고, 쇼에 참석한 공급업체와 함께 열정적으로 고객 주문을 도와주며, 저희가 제공한 놀라운 쇼 할인 제품에 만족해 하는 것을 보는 것에 자부심을 느낍니다.
Networking is a huge part of the industry. What are some of the most memorable connections or collaborations that have come out of past Jinny Big Shows?
We consider the majority of our vendors to be our business partners, which is a key factor that sets Jinny apart from other distributors. Our goal is to genuinely promote and support our vendors’ products, helping them succeed—because when they thrive, we do too. With the success of our events, we anticipate so many incredible future collaborations that the list would be too long to capture in detail.
네트워킹은 업계의 매우 중요한 요소 입니다. 지난 지니 빅 쇼를 통해 가장 강조하고 싶은 결합이나 협업은 무엇인가요?
우리는 대부분의 공급업체를 비즈니스 파트너로 간주하며, 이는 Jinny를 다른 유통업체와 차별화하는 핵심 요소입니다. 우리의 목표는 공급업체의 제품을 적극적으로 홍보하고 지원하여 그들이 성공할 수 있도록 돕는 것입니다. 그들이 번창할 때 우리도 성공할 수 있기 때문입니다. 우리 행사의 성공과 함께, 우리는 일일이 나열 할 수 없을 만큼 믿을 수 없을 정도로 많은 협업을 이끌어 나갈 것 입니다.
What’s one piece of advice you’d give to a first-time attendee to make the most of the Jinny Big Show?
My single best piece of advice would be to visit each booth and ask questions to our vendors about the deals, product knowledge and ask them how to sell or introduce the products to the consumers. It is so important to get involved with our vendors and our sales people at the show.
지니 빅 쇼를 최대한 활용할 수 있도록 처음 참석하는 고객에게 해주고 싶은 한 가지 조언이 있다면?
제가 드릴 수 있는 가장 좋은 조언은 각 부스를 방문하여 공급업체에게 거래, 제품 지식에 대해 질문하고 제품을 판매하거나 소비자에게 소개하는 방법을 물어보는 것입니다. 쇼에서 공급 업체 및 영업 사원과 함께 참여하는 것이 매우 중요합니다
What keeps you passionate about the beauty industry after all these years?
I firmly believe that Jinny is the leader of the ethnic beauty industry and I am committed to this industry because it means much more than money, this is how we live our lives. My goal is to strengthen this industry in every way, continuously evolving and finding new ways to improve with time. My ultimate wish is for our customers and vendors to share this vision so that, together, we can build a thriving and dynamic industry.
오랜 세월동안 지속적으로 뷰티 업계에 대한 열정을 유지하는 것은 무엇입니까?
저는 Jinny가 Ethnic 뷰티 업계의 선두 주자라고 굳게 믿고 있으며, 제가 이 업계에 전념하는 이유는 이 업계가 우리가 삶을 이어가는 돈 이상의 것을 의미하기 때문입니다. 저의 목표는 모든 면에서 이 업계를 강하게 만드는 것이며, 지속적으로 시간이 지남에 따라 개선할 수 있는 새로운 방법을 찾는 것입니다. 저의 궁극적인 소망은 고객과 공급업체가 이 비전을 공유하여 함께 번영하며 역동적인 업계를 구축 해 나가는 것 입니다.
With so many beauty trade events happening, what sets the Jinny Big Show apart from the rest?
Jinny pioneered the Distributor Trade Show, hosting our very first event in 1996 in Doraville, Georgia. What truly sets us apart from other distributor shows is the dedication of both our customers and staff who attend our show. The customer comes to the show to place orders and at the same time, Jinny and its staff members have the best deals and inventory to back up our promotion because we invest in our business. Rather than following what other distributors do, we focus on learning from each show, identifying areas for improvement, and making necessary changes. With five back-to-back shows, we constantly refine and enhance the experience to make each event better than the last.
수많은 Beauty Trade 행사가 진행되고 있는데, 지니 빅 쇼가 다른 행사와 차별화되는 점은 무엇인가요?
Jinny가 도매상이 주도하는 Trade Show 분야를 개척하였고, 1996년 조지아주 도라빌에서 그 첫 번째 행사를 주최하였습니다.
지니 빅 쇼가 다른 도매상의 행사와 확실하게 차별화 되는 것은 저희 쇼에 참석하는 고객분들과 직원 모두의 적극적인 동참입니다.
고객분들은 제품 구매를 위해 저희 쇼에 참석하고, 저희 직원은 최고의 혜택을 드릴 수 있는 제품의 프로모션을 제공하며, Jinny는 그러한 제품들의 재고를 뒷받침할 수 있는 투자를 합니다.
다른 도매상들이 하는 것과 차별화하기 위해 , 저희는 매 번의 쇼에서 배우고, 향상 시켜야 할 부문을 찾아내어, 개선을 위한 변화를 추진 하는데 중점을 둡니다.
5개 지점에서 연속적으로 이어지는 5번의 지니 빅 쇼를 통해 우리는 이전 보다 더 발전적인 쇼로 만들기 위해 지속적으로 개선하고 향상시켜 나가고 있습니다.
Q&A
Art Emm – Director of Purchasing
Planning and executing a show of this scale is no small feat. What goes into ensuring each event is a success for both exhibitors and attendees? How do you work with brands and partners to create a seamless and rewarding experience for attendees?
Art Emm: We do five major trade shows each spring and yes, a lot goes into planning these events. Each year we want to make sure that our vendor partners and our OTC store owners and managers get the maximum benefit from our shows. We work very closely with our vendor partners to make sure at the show they have innovation or key item information to share with the industry as well as powerful deals to help our customers ensure they have the top selling items on their shelves. Jinny Beauty Supply also goes above and beyond to reward our customers for their support with rewards for visiting and communicating with as many vendors as possible and additional discounts and rewards as they place their orders on the incredible deals we work on with our vendor partners.
What’s your favorite part of seeing the Jinny Big Show come to life at each location?
Art Emm: I love seeing the interaction between our vendor partners and the store owners and managers. It is great to see a vendor working with our customers on ways to keep their business strong and grow in the future. It could be new items added to their store, or a different way to merchandise or promote existing items. I also love to see customers interacting with vendors they may not have approached normally. The reward program encourages our customers to meet and engage with all of the vendors at the show. The vendors love it and the stores like it because they can achieve enough points to get the reward they are striving for.
Beauty trends come and go—what’s one product or category that has stood the test of time in your opinion?
Art Emm: That is tough to say, I know the conditioning and moisture category is very important to the customer base, but I think gels and edges have remained constant and with the big boom in braiding gels, it’s made this category even stronger.
What’s the most exciting part of your role in ensuring Jinny Beauty stays ahead of the curve?
Art Emm: Staying ahead of the curve is always tough, especially when you are the leader, someone is always coming after you. I feel we do the best in the industry to help our vendor partners and our OTC store customers be in the best position for success utilizing the tools and opportunities we provide.
With beauty trends always evolving, what’s one trend you predict will dominate in 2025, and how is Jinny Beauty embracing it?
Art Emm: I wish I could predict which one will dominate, I wish I had a crystal ball to see what the next best thing is going to be. At Jinny Beauty Supply we do our best to keep our hand on the pulse of the industry and make sure we have all categories covered as opposed to putting all our focus in one area. We do pay close attention to trends and are usually at the forefront as things heat up for a product or category.
How do these events contribute to Jinny Beauty’s overall mission and commitment to the beauty supply industry?
Art Emm: Jinny Beauty Supply cares so deeply for this industry and we have always stayed true to that and we focus all our attention on making this industry better and better every year. We are always working closely with our vendor partners to make sure our customers have everything they need to help grow their business, that includes new item innovation, special deals and promotions, marketing materials, education, and so on. These shows are another opportunity for our customers to secure more knowledge about the brands they carry and those they don’t that will help them keep their business strong and in turn keep our industry strong.
