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A Conversation with Sherly Tavarez

Sherly Tavarez brings a community-first and culture-driven approach to her work with Cantu Beauty. As an entrepreneur and fashion and beauty consultant, Sherly blends content creation, brand strategy, and authentic storytelling to…

A Conversation with Delene Cormier

Delene Cormier brings a consumer-first mindset to her work at Estyle, focusing on meaningful connections with both customers and retailers. With a deep understanding of both marketing strategy and the ever-evolving beauty…

DAY IN THE LIFE

The Men’s Aisle

Where guidance meets growth—from shelf to sale. As demand for men’s products continues to rise, beauty supply stores have an opportunity to connect with a customer base that’s loyal, discerning, and always…

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OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

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February 2026

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