When it comes to brand growth and customer engagement, social media marketing reigns supreme. It’s essential as a small business to make sure you are utilizing the platforms that make the most sense for your business. Here are some social media management tools that are great for helping to automate some of the processes. These can be very helpful, especially when you have a small team.
1 CANVA
Launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere. It’s easy to use and does not require design skills. You can create polished flyers and artwork for social media. The drag-and-drop interface and hundreds of templates make it an excellent tool for creating a buzz for your business. Canva offers free, pro, and enterprise pricing tiers.
2 SPROUT SOCIAL
Sprout is built on the premise that social media would change how the world communicates and virtually every aspect of how business operates. With Sprout you can schedule social media posts ahead of time. You can manage your content calendar and utilize their analytics tools to see how well each post performed. Sprout Social offers a 30-day free trial and higher pricing tiers for access to more features.
3 BUFFER
Buffer is working to build the best products to help customers build their brands and grow their businesses on social media. You can schedule your posts in advance and connect to Facebook, Twitter, Instagram, Pinterest, and Linkedin. There is also an option for team collaboration so everyone can stay in the loop about the messages your store promotes. Buffer offers a free plan and three pricing tiers to upgrade.
4 HOOTSUITE
Hootsuite allows you to manage all of your content in one place. Schedule and publish content to your social channels, track effectiveness in real time, and crank the volume on your top-performing content.
