HASK Marketing Buzz
Inspired Beauty Brands is proud to have gained the following marketing placements from the month of December 2015.
- HASK and Lustrasilk have been featured on NBC’s new pilot called “Superstore.” The products were used as props to help decorate the beauty aisle.
- HASK Macadamia Shine Oil and Monoi Coconut Shine Oil were both pictured and featured in the January issue of Good Housekeeping.
- HASK Argan Oil Repairing Shampoo and Conditioner were featured on PIX11 Morning News (WPIX-TV) in New York in a segment titled “Winter Beauty Buys” with lifestyle expert, Justine Santaniello.
- HASK Express Blow Dry was included in a round-up of “6 Blow Dry Sprays That Will Cut Your Styling Time in Half” on InStyle.com.
- HASK and “Scream Queens” stylist Jennifer Johnson were featured on PopSugar.com in an article titled “Drop-Dead Gorgeous Holiday Hair Ideas to Steal From Scream Queens.”
- HASK Macadamia Oil Moisturizing Deep Conditioner and HASK Keratin Protein Smoothing Conditioner were featured on Bustle.com in an article titled, “How To Buy Beauty Product Gifts For Everyone In Your Life.”
- HASK Monoi Coconut Oil Nourishing Deep Conditioner Treatment was featured and photographed on Byrdie.com in a roundup titled, “Byrdie Loves: 9 Hair Products We Became Obsessed With This Year.”
- Products were also mentioned on various blogs, and were found on Instagram, Twitter and more!
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Andis Envy™ Professional Hair Clipper Available in Two New Designs
Bold new graphics on popular hair clipper.
A tried and true favorite among hair professionals, the Envy™ clipper is now available in fuchsia swirl and carbon finishes for added personalization and visual flair behind the chair.
“The powerful Envy is a high-speed clipper designed to deliver all-day performance for professionals. It is equipped with an adjustable blade that’s perfect for all-around styling, including fades, pomps and classic taper cuts,” says Karen Formico, Andis VP of marketing. “With a whisper-quiet, precision motor delivering more than 7,200 cutting strokes per minute, the Envy easily cuts wet or dry hair—thick or thin.”
Built for high volume hair cutting, the Envy is ergonomically designed and uniquely balanced to relieve hand and arm fatigue from repeated usage. Its motor is built to run quiet, cool and maintenance free. A single lever is controlled effortlessly by the thumb to adjust the blade from fine to coarse (#000 to #1) for complete styling versatility.
With its convenient hanger loop, the Envy easily tucks away when not in use. The clipper comes with six attachment combs in sizes 1/8”, 1/4”, 3/8”, 1/2”, 3/4” and 1”, blade guard and oil. One-year warranty, made in USA. Learn more at www.andis.com.
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Wahl Professional Unveils New Interactive Tool Selector
Optimize Your Technique and Skills On Wahlpro.com
Ask a barber or stylist their profession and the answer often given is “artist.” And just as the chosen paint brush affects the work of art, so does the tool used in every blend, cut or fade.
Wahl Professional knows it has a robust offering, so how do artists know what tool is right for not only them, but their client?
To help with the selection process, Wahl Professional is pleased to announce the debut of their Tool Selector, which can be accessed at wahlpro.com/more/product-selector/.
Professionals will be greeted with an interactive, web-based experience that assists them in choosing the proper Wahl Professional clipper or trimmer based upon a number of factors, including hair texture and technique being used.
“We’ll recommend a specific clipper or trimmer based on their responses,” said Lance Wahl, Director of Sales and Marketing, Wahl Clipper Corporation Professional Division.
Laura VanderMoere, Wahl Professional Director of Education, was tasked with creating the tool. She likens selecting clippers and trimmers to deciding which knives to use in the kitchen.
“You’re not going to want to pick up a butter knife to cut steak,” she said. “Sure, you can get the job done. But with the right tool in hand, you’ll cut more in a single stroke saving you time and energy, and in this industry time equals money.”
The reverse is equally true and important: using a tool that’s too powerful for a client’s hair can lead to undesirable outcomes.
The web tool is aimed not only at professionals looking to expand their artistic arsenal, but salon or barber students looking to upgrade their current tools, as well as distributors working closely with established businesses.
“We aim to make the Wahl Tool Selector a new interactive experience for users that is not only helpful but also educational and visually compelling,” said Wahl.
Are you using the right tool for the right looks? See what Wahl Professional recommends by using their Tool Selector at wahlpro.com/more/product-selector/.
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Beauty Pitch 2016® Returns to PBA Beauty Week® With ABC’s Shark Tank Star Mark Cuban and a New “Startup” Business Category
Competition to Launch at ISSE on January 30th | Competition Opens February 1st
The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) are pleased to announce the return of Beauty Pitch®, to be held Saturday, July 23, 2016. Hosted by CPNA, this one-of-a-kind beauty-centric competition will be held in Las Vegas during PBA Beauty Week®. This event provides entrepreneurs from all sectors of the beauty industry a way to connect with qualified investors and the industry-at-large.
“The Professional Beauty Association is proud to be hosting Beauty Pitch 2016. Helping beauty businesses grow and fostering the entrepreneurial spirit is at the core of our association. This competition allows us to add a new dimension to our efforts,” said Steve Sleeper, Executive Director of PBA. “We’re very excited to have Mark Cuban join us again, and we’re grateful for his ongoing support and expertise. Beauty Pitch is a unique event for our industry—the only event of its kind focused on connecting beauty companies with qualified investors. The competition opens February 1st, we encourage all interested beauty companies to consider applying.”
Startup and Established Business Categories
The 2016 Beauty Pitch competition is open to entrepreneurs representing beauty companies from all sectors including prestige, mass, clinical, organic/natural and the professional salon/spa market. This competition allows entrepreneurs to apply in either the Startup or Established categories, depending on the company’s stage of business. The Startup category is for small business ‘seeding’ stage investment candidates, seeking angle or venture capital. The revenue requirement for Startup companies is $100,000 to $5M. The Established Business category is for businesses with annual revenues exceeding $5M. Businesses interested in applying for this category need to be willing to work with private equity investment groups.
Application Information
Beauty Pitch applicants will need to prepare a two-minute video, complete an online application and submit a one-page executive summary. Three finalist companies from both the Startup and Established Stage will pitch their businesses to an audience and panel of judges at a live industry event on Saturday, July 23, 2016. Registration opened February 1st, 2016; the cost is $250 for CPNA Exhibitors and PBA Members, and $500 for other entrants. From March 16-April 29, 2016 registration is $350 for CPNA exhibitors and PBA members, and $600 for other entrants. Starting February 1st applications can be submitted at www.beautypitch.com.
Beauty Pitch 2015
The inaugural competition attracted a “Who’s Who List” of attendees, drawing industry executives representing retailers, distributors, investors and well over 350 members of the media. In total, over 1,400 attendees attended this unprecedented event. Five beauty entrepreneurs pitched their products to high-profile judges consisting of Mark Cuban, John Paul DeJoria and editors from Martha Stewart Living and INC.com.
100% Pure, the 2015 Beauty Pitch grand prize winner, received a one-year mentorship with Mark Cuban along with a $10,000 cash infusion from TSG Consumer Partners. Additionally, 2015 Beauty Pitch finalist, 18.21 Man Made took home the Audience Choice Award, which included a complimentary booth at CPNA 2016 and a one-year PBA membership. www.cosmoprofnorthamerica.com.
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The Kirschner Group Inc. Announces Sales Executive of the Year for 2015
The Kirschner Group, Inc. is proud to announce Todd Smith as The Kirschner Group, Inc. Sales Executive of the Year for 2015. Todd is a member of the Kirschner Group, Inc. Southeast Region Sales Team. He was recognized at the Western Buying Conference in Las Vegas, where he received the coveted “A World of Difference Award.”
Jane Caris, President of the Kirschner Group, Inc. commented, “Todd had an outstanding year in 2015; He has been recognized by both his customers and our manufacturers for his excellent service and support. We are very proud of his performance and commitment.” Join us in congratulating Todd for his accomplishment and well deserved recognition!
The Kirschner Group, Inc. is a worldwide, sales and merchandising organization, representing manufacturers in the professional hair, skin and nail industry. www.kirschnergroup.com
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Sales Executives from The Kirschner Group, Inc. Recognized at 2016 Western Buying Conference
The Kirschner Group, Inc. hosted and exhibited at the 2016 Western Buying Conference in Las Vegas. The show proved to be another success for The Kirschner Group, Inc. with over 35 sales executives and 165 manufacturers in attendance, plus over 130 customer appointments scheduled and conducted. Beauty Perfection awarded the “Top Sales Performer” award to Suzanne LaPierre, Brett Ury, Todd Smith, Alan Aronson, Mike Cevetillo and Vinnie Curcio. Congratulations to them all on their successes.
The Kirschner Group, Inc. is a worldwide, sales and merchandising organization, representing manufacturers in the professional hair, skin and nail industry. www.kirschnergroup.com
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Fantasia Industries Appoints New Vice President of Sales
Fantasia Industries Corporation announced the appointment of John Perrone as its new Vice President of Sales. John brings with him a wealth of experience within the industry. With over 35 years in the Beauty & CPG industry, John’s knowledge and expertise comes to us with a strong commitment to grow our beauty portfolio. John will oversee all salesmen and rep. organizations. www.fantasiahaircare.com
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A Scissor So Precise, One Can Use On Hair, Nails & Skin
Mehaz launches a new modern take on their precision cut scissors
The award winning implement brand Mehaz launched the ultimate precision cut scissor with a newly designed black handle for a sleek modern look. Made in Solingen, Gemany, the sharp pointed stainless steel blades assure a neat precise cut for use as a nail, hair, and skin grooming tool. With easy to use wide finger holes, the Mehaz precision cut scissors are ideal for trimming brows, facial hair, split ends, and cutting wraps and nail art.
- Sharp, pointed stainless steel blades assure a neat precise cut
- Made in Solingen, Germany
- New black handle design for sleek modern look
- Easy to use wide finger holes
- Ideal for trimming brows, facial hair, spilt ends and cutting wraps and nail art
Mehaz is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.spilo.com
