Delene Cormier brings a consumer-first mindset to her work at Estyle, focusing on meaningful connections with both customers and retailers. With a deep understanding of both marketing strategy and the ever-evolving beauty industry, Delene plays a key role in ensuring Estyle stays relevant, approachable, and aligned with the needs of today’s hair care consumer.
How did you get started in the beauty industry, and what led you to ECO STYLE?
I got started in beauty through hair, working as a merchandiser while I was in college at Southern University in Baton Rouge. Being in beauty supply stores early on gave me a real education—you see how people discover products, talk about hair, and learn from one another. It’s hands-on and deeply personal. That experience stayed with me, and it’s a big reason ECO STYLE resonated so strongly. Outside of being the #1 Styling Gel, the brand understands hair as ritual, creativity, and self-expression. It supports real needs, real styling moments and real textures, which has always felt authentic to me.
What is your role at the company, and what does a typical day look like for you?
As Vice President of Marketing, I focus on shaping how ECO STYLE shows up, visually and emotionally. To make sure our storytelling inspires the consumer to achieve their own style story.
If you had to describe yourself in three words, what would they be—and why?
Passionate, intuitive, and inquisitive. I care deeply about the work and the consumer we serve, I lean on my instincts, and I’m always curious—about people, about culture, and about how beauty continues to evolve.
As a marketing leader, how do you approach storytelling in a way that feels authentic to the ECO STYLE customer?
I approach storytelling through expressive style and style culture. It’s about capturing the feeling hairstyling brings, the confidence, the creativity, the joy of seeing yourself the way you want to be seen. We focus on showing real moments: how hair moves, how a style holds, how someone feels when their look comes together. That emotional layer is just as important as performance.
What’s one part of your role that happens behind the scenes but plays a big role in the brand’s success?
Staying grounded in performance. Behind the scenes, we ask whether what we’re showing reflects what the product actually does for the hair—how it holds, defines, and supports different textures. When performance and storytelling are aligned, the brand feels effortless.
Which ECO STYLE product is a personal favorite, and what makes it stand out to you?
ECO STYLE Black Castor Oil Styling Gel is my favorite—especially for my tightly coiled 4C hair. It gives me the hold and moisture I need without compromise. It truly understands my texture, and that makes all the difference.
What’s a piece of customer feedback that really stuck with you or influenced how you think about the brand?
A customer once called ECO STYLE “the holy grail.” That really stayed with me. It says everything about trust, performance, and loyalty. When someone uses language like that, you know the brand has earned its place in their routine.
From your perspective, what helps ECO STYLE connect so strongly with beauty supply owners and their customers?
Beauty supply stores are places of discovery. Consumers go there to explore, learn, and find what works for their hair and ECO STYLE fits naturally into that experience – be it base gels or styling innovation. The brand shows up consistently, performs reliably, and supports real styling needs.
Are there any partnerships, campaigns, or initiatives the brand is especially excited about this year?
In 2026, we’re launching new communication that fully leans into expressive style, style that defies definition, and celebrates individual creativity. It’s about showing hair as art, identity, and self-expression in a way that feels modern, confident, and joyful.
What’s a career moment you’re especially proud of?
There isn’t one single moment for me. If I had to choose, it would be spending more than 20 years doing what I love most—helping people look and feel beautiful. That throughline means more to me than any single campaign or milestone.
How do you unwind outside of work, and do you have any routines that help you stay balanced and inspired?
I stay inspired by design. In my downtime, I love reading, watching, and exploring everything about design – from architecture to modern art. Seeing how creativity shows up in different forms influences how I think about beauty and style.
What’s the best piece of life advice you’ve received, and how does it show up in the way you lead or create today?
“Always listen.” Listening is at the core of curiosity. It’s about understanding people, hearing what isn’t being said, and continuing to learn. That mindset shapes how I lead, how I create, and how I connect with both teams and consumers.
