A Hair Thing

Especially in our industry, hair is BIG business. There are new products continuously hitting the market, and they all work to nourish, strengthen, elongate, add shine and more to hair—each in their own unique way. This month we are celebrating a few of the hottest items in this niche product selection.


IBP700BKWhat Mascara?

Your customers’ eyelashes may not come to your mind at first when thinking of hair care, but they need attention too. Godefroy’s 28 Day Mascara Singles are perfect for POP sales! These single application packs tint eyelashes from root to tip, and color lasts for at least 4 weeks. Shoppers can ditch their mascara thanks to this non-toxic, waterproof formula. www.godefroybeauty.com




Discover EDEN

The unique formula of EDEN BodyWorks’ Peppermint & Tea Tree All Natural Hair Oil strengthens hair to prevent breakage, leaving it silky and full of shine. Peppermint & Tea Tree essential oils decrease dandruff and itchy scalp without oily buildup. It is perfect for use on all hair types, and boasts an invigorating fresh smell. www.EDENBodyWorks.com





Knot Free Forever

Take the pain and time out of detangling hair with Sunny Isle Jamaican Black Castor Oil Knot Free Forever Natural Leave In Detanlger. It is infused with authentic Jamaican Black Castor Oil, formulated especially for naturally curly hair, and leaves hair shinier, healthier and knot-free…forever! www.JamaicanBlackCastorOil.com





Inch by Inch

Get tough! Strengthening curls to withstand wear and tear is an essential step to saving the length your customers have grown. Dark and Lovely Au Naturale Length Retention Inch by Inch Strengthening Balm is a leave-in treatment that helps target and rebuild weak areas of the hair while replenishing softness. www.softsheen-carson.com




Regular Products




Blow Dry Faster

They say two is better than one, and this product proves that statement true. HASK Essentials’ Express Blow Dry Spray is a lightweight, dual-phase spray that accelerates the hair drying process by evaporating water. It also leaves hair detangled, polished and static free. Your customers can protect against heat-styling stress and save time with this perfect pink pre-blow drying accessory. www.haskbeauty.com



Curls Galore

Your customers can rock their curls with confidence using Twirling Custard, a moisturizing defining curl styling jelly that delivers long-lasting hold for crunch-less curls with Exotic Shine™. This Creme of Nature product eliminates the frizz of unruly curls, which is something all fashionistas love. www.cremeofnature.com





In a society where time is of the essence more than ever before, a 2-in-1 product is gladly embraced. The Shea-Coco Conditioning Co-Wash is an intense daily leave-in conditioner and co-wash that penetrates the hair shaft to protect hair from damage while deeply conditioning. It also helps keep hair moisturized without shrinkage, and can be used on all types of curly hair textures. www.naturalhair.org




Keratin Rescue

Clairol Professional has declared: Whatever the damage…iThrive™. Their Keratin Rescue System (the Conditioner is shown here) isspecifically formulated with IntenseCURE™ to revive dry and damaged hair. The system creates a layer of protection around each hair strand, and regular use provides lasting moisturization, strength and protection from damage. It is color safe.






Argan Smooth

Tame and control edges and hairlines with Argan Smooth Smooth and Straight Edges. Perfect for use all over the head, it helps create a smooth, even finish for ponytails, or use just a dab to elongate and hold wispy spikes.Product is alcohol-free and argan-infused. www.argansmooth.com



Frizz Fighter

Coconutis a hot product scent at the moment, so stock up on this flavor of items while the customer demand is there. One example is the GroHealthy Shea & Coconut Flat Out Frizz Fighter. It works to help repair, rebuild and moisturize tresses, while imparting a tropical fragrance. www.mmproducts.com

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

April 2024


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