Specifications:
Colour Space: CMYK
Resolution: 300 dpi
Bleed: 0.25 inch all round
Crop Marks: not allowed
Website Leaderboard & E-Blast Banner Ad
- 728 pixels wide x 180 pixels tall. PDF, JPEG, or GIF Preferred
- Landing page link required.
Website Square Ads
- 300 pixels wide x 250 pixels tall. PDF JPEG or GIF Preferred
- Landing page link required.
HOT PRODUCT E-BLASTS (HPE)
Our Hot Product E-Blasts feature eight sponsored products and are distributed TWICE a month. So you’ll receive two opportunities to showcase a product. ONE product is permitted per e-blast. You can choose to change the product for each E-blast or repeat the same item.
Please submit the following:
1. Product image for each blast;
2. Product name and ad copy – no more than 50 words;
3. Subject and preheader copy;
4. Preferred landing page links for each product.
HOT PRODUCT HIGHLIGHT E-BLASTS (HPH)
Hot Product Highlight E-blasts only showcase your company’s product. Feature multiple images or a video in one e -blast.
HOT PRODUCT HIGHLIGHT VIDEO AD
Hot Product Highlight E-blasts feature a video in one e-blast.
Please submit the following:
1. Subject and preheader copy;
3. Product name and ad copy – not to exceed 150 words;
4. Video should not exceed 2 minutes;
5. Preferred landing page links.
Note: Videos are designed as embeds that link to the OTC YouTube channel.
Full Page
Trim: W 8.875 inch x H 11.75 inch
Bleed (0.25 inch all round): W 9.375 inch x H 12.25 inch
Type Area: W 8.375 inch x H 11.25m
Front Cover
Cover artwork must be submitted with the following:
Trim: W 8.875 inch x H 11.75 inch
Bleed (0.25 inch all round): W 9.375 inch x H 12.25 inch
Masthead: Leave 2 1/2˝ of space at the top for the OTC masthead. A model shot can interact with the masthead.
Allowed Text: Text for your cover placement is limited to the below items:
• Company logo or product logo
• A short slogan or tagline
Back Cover
Cover artwork must be submitted with the following:
Trim: W 8.875 inch x H 11.75 inch
Bleed (0.25 inch all round): W 9.375 inch x H 12.25 inch
Leave a blank space measuring 2” x 4” vertically on the top half of your ad for the mailing label. It can be on the right side and must run vertically down the page.
Poster
Trim: W 21.25 inch x H 35.25 inch
Bleed (0.25 inch all round): W 21.75 inch x H 35.75 inch
A Two-Page spread
Trim: W 17.75 inch x H 11.75 inch
Bleed (0.25 inch all round): W 18.25 inch x H 12.25 inch
Type Area: W 16.75 inch x H 11.25m
Half Size or One Third Page Ads
Dimensions:
- Half Page Horizontal – 8˝x 5.37˝
- Half Page Vertical – 3.5˝x 10.75˝
- One Third Page Horizontal – 8˝x 3.5˝
- One Third Page Vertical – 2.5˝x 10.75˝
Gatefold
A gatefold is a type of paper folding used in brochures or print materials where the left and right panels (or “gates”) fold inward to meet in the middle without overlapping, and then the whole thing opens like a double door. This creates six panels—three on the front and three on the back.
Here’s a quick breakdown:
- Front side when folded: The two outer panels fold in over the center panel.
- When opened: Reveals the full interior layout, often used for large visuals or key messages.
- Common uses: High-end brochures, special event invitations, product presentations.
Trim: W 35.125˝x H 11.75˝
