Afro Unicorn®️, the rapidly growing Black-owned lifestyle brand celebrating the uniqueness of women and children of color, is excited to announce the expansion of its Magical Tresses haircare collection nationwide, solidifying its position as a leading, inclusive beauty brand.
“With the launch of Magical Tresses at Target, we’re spreading the joy and confidence that comes from embracing our diverse beauty and encouraging Black and Brown girls to love the crown on their heads. Afro Unicorn®️ is not just a brand—it’s a vibrant celebration of the magic within us all.” – April Showers, Founder and CEO of Afro Unicorn®️
Afro Unicorn Magical Tresses is a collection designed for all curl patterns, kid-friendly, and mom-approved, featuring vibrant packaging and a fun, fruity, fresh scent that the entire family will enjoy! Infused with a rich blend of exotic fruit extracts formulated to moisturize, strengthen, and prevent hair from routine damage. Embracing wash day by honoring all textures and tresses, this line sets a new standard in the multicultural beauty industry with its six-product line that includes: Never a Knot Detangling Shampoo; 1-2-3 Wishes Silky Conditioner; Freezie Free & Shine Curl Refresher; Sparkle Bright Edges & More; Bye Bye Dry Scalp Serum; and Swirls & Twirls Curl Cream.
Afro Unicorn–the fastest-growing, fully-licensed Black-owned lifestyle brand–is introducing innovative products that are cruelty-free and free from harsh ingredients like sulfates, silicones, parabens, and drying alcohol. Suggested Retail Price: $7.99 – $8.99.
“My goal has always been to normalize Black beauty and encourage Black and Brown girls to feel comfortable in their skin and embrace the crown on their heads,” says Ms. Showers.
April Showers, the visionary Founder and CEO of Afro Unicorn®️, has long been a lead-by-example creator, dedicated to uplifting and inspiring women and children of color. With a background as an established real estate agent and insurance business owner, April’s entrepreneurial spirit led her to create Afro Unicorn®️, the trailblazing, empowerment-led, brand has rapidly expanded across 25 categories, from apparel and accessories to toys, puzzles, books, bedding, bandages, backpacks, collectibles, and more.
Afro Unicorn®️ Magical Tresses goes beyond haircare – it’s a celebration of diverse hair textures with a mission to instill confidence in girls everywhere. The meticulously crafted collection features a rich complex of exotic fruit extracts, designed to nourish, strengthen, and protect hair from routine damage. Cruelty-free and free from harsh ingredients, the line boasts a delightful, fruity fragrance that appeals to the entire family – with product expansion expected in early 2026.
Afro Unicorn’s®️ commitment to diversity and representation is further reflected in its presence in other major retailers, including Kohl’s, Amazon, JCPenney, HomeGoods, NovaKids, Walmart, CVS and now Target.
For more information about Afro Unicorn Magical Tresses, please visit www.afrounicornhaircare.com or follow @afrounicorn_hair or @gotaprilshowers on social media.
About Afro Unicorn®️:
Afro Unicorn®️ is a pioneering brand founded by April Showers, dedicated to celebrating the uniqueness of women and children of color. With a diverse range of products across 25 categories, Afro Unicorn®️ aims to inspire and remind women and children of color of their unique, divine, and magical essence. The brand is available in major retailers, including Walmart, CVS, Target, Kohl’s, Amazon, JCPenney, HomeGoods, and NovaKids.
