April 2015

In Memory of Marty Joshua

Ethnic Hair Care Industry Mourns for One of its Own

Martha “Marty” Harris Joshua, at the age of 61, entered into eternal peace surrounded by loving family on Monday, February, 16, 2015 at Hospice Home Care in Little Rock, Ark.; a beloved wife, mother, identical twin, sister, daughter-in-law, aunt, cousin, neighbor, friend and beauty business professional.

In 1976 Marty’s career took her into the hair care industry with M&M Products, Inc., the makers of Sta-Sof-Fro® (based in Atlanta, Ga.) and quickly became one of the company’s top sales executives, being named M&M’s Salesperson of the Year in 1981. Marty’s dynamic presence in the marketplace and excellent rapport with distributors soon opened new opportunities and other leaders in the industry sought her expertise. She joined Soft Sheen Products, Inc., (based in Chicago, Ill.), and helped the company become the industry leader in the highly competitive Ethnic Hair Care Category. In 1983 she met the love of her life, Michael W. Joshua whom she fondly called “My Guy.” This love affair lead her to a career at J.M. Products, Inc. (the makers of ISOPLUS hair care products) where Michael’s father, the late Ernest P. Joshua Sr., was the owner/founder. Working her way through various departments of the business, Marty played an instrumental role in helping the company grow, ultimately leading the sales and marketing organization as Vice President. She has served on the boards of many charitable organizations including Big Brothers and Big Sisters of Pulaski County, Baptist Hospital Advisory Board, The Arkansas Repertory Theatre and the Little Rock Chamber of Commerce Minority Purchasing Council. She was a member of Holly Grove AME Church and a prior member of The Little Rock Chapter of The Links, Inc. Marty also served on the Board of Directors for The American Health & Beauty Aids Institute (AHBAI). In 2009, in partnership with daughter Mary Lee Joshua, Marty co-launched M3 Cosmetic Labs, LLC the makers of NexSheen Arganics, to fill a void in the Ethnic Hair Care Market. It was during their tenure as the sales and marketing powerhouses at J.M. Products, the mother-daughter team witnessed how fundamental changes in the Ethnic HBC market were affecting quality and innovation. Together, the two created a new brand that puts quality and innovation back in the limelight. Inspired by the industry’s great pioneers, M3 poured extensive research into developing a product that mirrored the team’s self-image and, in the process, discovered the new generation in oil replenishment technology, Argan Oil. Today, M3 Cosmetics has distribution throughout the world, including North America, South America, Europe and Africa.

MARTY’S PASSION FOR BEAUTY: “I have always been inspired to bring beauty and science together solely for the hair care needs of people of color. From my early years I remember how difficult it was to have a product assortment that was designed for my kinky hair as well as that of my people. Even though I could afford to visit the beauty salon I always choose to do my own hair simply because I did not want a harsh buildup of products that only gave me a temporary fix. I wanted to control the after effect of my hair’s feel, look and health. Therefore I had to brew up different concoctions to get the look and feel I desired; I tested my home remedies on everyone I came in contact with; my children, family members and friends until I found the right balance and ingredients and fragrance that worked in harmony for our hair texture. I’m a firm believer that you should not put a product on the market unless you know without a doubt and can stand behind it with a 100% guarantee that it does exactly what you say it will do… I feel that my hair is my glory, it empowers me and gives me the self-confidence I command as a business woman.” Written by Marty Harris Joshua
After a valiant 10 month fight against lung cancer that unexpectedly spread throughout her lungs and brain, she passed. Throughout her illness she maintained her sense of humor, compassion for others, love of family and most of all, faith in God. She leaves to mourn her passing her loving and devoted husband of nearly 32 years, Michael W. Joshua Sr.; daughter, Mary Lee Joshua, of Atlanta, Ga.; son, Michael W. Joshua, Jr., of Little Rock, Ark.; sisters, Shirley Lanham of Augusta, Ga.; twin sister, Mary L. Harris of Johannesburg, South Africa; Idell Harris and Louise Mathis of Augusta, Ga.; Fannie H. Livings and Sidonia Renee’ Harris of Atlanta, Ga.; a mother-in-law, Thelma Joshua of Little Rock, Ark.; and a host of brothers-in-laws, sister-in-law, cousins, nieces and nephews along with extended family members, many close friends and business associates.

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 Andis Announces New Classically Modern.You. Style Collection for 2015

A fusion of artistic flair with classic barbering, the Classically Modern. You. style collection from Andis presents new styles complete with tutorial videos and step-by-step instructions for hair professionals. The new collection combines the talents of Andis educators Danny Amorim, Renee Chamberlain, Jason Potchen and Jessica Zeinstra to teach the fundamentals of clipper cutting and style finishing.

“Some hair styles come and go, but classically clean lines and form are timeless for a great finish,” says Aileen Nunez, Andis international manager of education and style. “Andis clippers, trimmers and hairdryers in talented hands can create beautiful silhouettes, finishes and hair shapes. The new Classically Modern. You. collection demonstrates how using Andis tools combined with tried and true techniques produce the finished styles your clients want.”

The new Pro Dry™ Elite Tourmaline Ionic Hair Dryer was among the tools used in this collection. “Hair professionals will find the new Pro Dry Elite Dryer an asset to their tool kit. It comes with four twist and lock nozzle attachments that won’t fall off during drying. They provide drying and styling versatility for different hair textures,” says Aileen Nunez.

The dryer uses ions to help break down water molecules to infuse hair with moisture while tourmaline technology seals the cuticle layer to lock out humidity and frizz, leaving hair smoother, silkier and hydrated. Using 1600 watts to conserve energy, a hyper DC motor dries hair fast with increased airflow. Professional features include three heat and two speed settings, cool shot button to lock in style, eight foot cord, convenient hanging loop and removable filter cap for easy cleaning. Four twist and lock attachments included: diffuser, styling pick, narrow air concentrator and wide air concentrator. Available in black with a one-year warranty.

To promote the new collection, the company will be conducting a social media campaign to engage stylists and barbers. “We’ve created a fun program called ‘Capture #AndisInAction’ where show goers can post pics of our education classes, platform artists or products on Instagram or Facebook to win great Andis prizes,” says Karen Formico, VP of marketing. “We’ll be running this program at all major trade shows this season.”

The new Classically Modern. You. tutorial videos and step-by step instructions at www.andis.com/getthelook.

Note: Please place 4 b&w photos side by side in a horizontal line. This is what they did in the press release and it looks really nice.

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Spilo Worldwide Welcomes Misty Becker as Director of Worldwide Sales

Spilo Worldwide is proud to announce the appointment of Misty Becker as Director of Worldwide Sales. Misty joined Spilo in 2014 with over fifteen years of sales leadership experience focused on consultative selling and customer relationships. After spending nine years as a sales leader with Staples, Inc. she made a decision to delve into the world of beauty. At Spilo Worldwide, her focus is on cultivating customer relationships and supporting overall company growth through creative selling initiatives.

Spilo Worldwide is a leading manufacturer, importer and international master distributor serving the professional beauty industry for over 70 years. www.spilo.com

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Founder of Barbershopconnect.com Gives Barbering a New Reality

The barbershop culture in the national spotlight with new television reality show, hosted by Cedric the Entertainer

Talented barbers and their skills will soon be in high definition in homes across America with the premier of “Cedric’s Barber Battle,” April 17 on the CW network.

“Cedric’s Barber Battle,” an all-new reality competition series hosted by actor and comedian Cedric The Entertainer, sets out to capture the unique culture that exists in barbering communities across the country. Blending craft with comedy, “Cedric’s Barber Battle” will visit different barbershops in communities, including Los Angeles, Queens, Harlem and Austin, where the best barbers will go head-to-head in a hilariously unfiltered, no-holds-barred arena. Creating hair sculptures that feature elaborate designs, ranging from images of a person’s face to grand cityscapes, the barbers will use nothing more than their clippers and a few coloring tools to create intricate works of art that are both imaginative and location-centric.

Episodes will contain two challenges: a “buzz cut” challenge set inside an iconic barbershop, and an outdoor “cut down” challenge located at a regional landmark in each city. At the end of each episode, a champion will be crowned. The panel of judges, also known as “The Cutting Board,” is made up of renowned celebrity barbers including Curtis Smith, Rich the Barber, Bashan “B.G. Cutta” Gibbs and famed instructor Lena Piccininni.

Lee Resnick, founder of SouthEast Music and Barbershopconnet.com, the leading social networking platform for barbers, was the catalyst for “Cedric’s Barber Battle” becoming a reality. He began branding music and products directly to barbers and soon became fascinated with the barbershop culture and created the website for barbers to interact and share ideas.

“Barbershopconnect.com has more than 75,000 visitors a month and our following on social media grows everyday. As I marketed brands such as Gillette, P&G and Tequila Avion directly to barbers, I recognized the influence they had creating and setting trends. I knew a barber battle reality show would showcase the barbering talent and artistry,” says Resnick.

“I’m excited to see ‘Cedric’s Barber Battle’ premiere. It’s bringing the barbering lifestyle into mainstream consciousness,” says Resnick. “It reminds me of the beginning of the hip hop era, where it started underground and gained more conventional recognition every year. We at Barbershopconnect.com know there are many talented and creative barbers, now all of America will get to witness it.”

“Cedric’s Barber Battle” is produced by Big Energy Productions. It’s hosted by actor and comedian Cedric the Entertainer (“The Soul Man,” “The Original Kings of Comedy,” “Madagascar,” “Barbershop”), who also serves as executive producer, along with Mark Efman (“Charlamagne & Friends,” “Z Rock,” “Nick Cannon’s Short Circuitz”) and Lee Resnick (Founder, Barbershopconnect.com).

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Drop the Beat with China Glaze

China Glaze® Introduces Electric Nights Neon Collection

Love, laugh, dance and bring the good vibes to the ultimate non-stop party when China Glaze® launches Electric Nights, summer’s hottest day-glow nail lacquer collection. Inspired by the outrageously colorful fashion seen at electronic music festivals, Electric Nights features nine enhanced neon lacquers that illuminate under a black light and three first-of-its-kind splatter paint effect top coats. Mix and match them all to create a glowing, mashup manicure that won’t skip a beat.

Twelve bass-bumping, bold shades include:

• Violet-Vibes: Ultra-violet purple crème
• Plur-Ple*: Vibrant blue-purple crème
• Glow with the Flow*: Ultra bright baby pink crème
• Red-y to Rave*: Unstoppable neon red crème
• Home Sweet House Music*: Neon orange crème
• Daisy Know My Name?: Hi-light yellow crème
• DJ Blue My Mind: Vivid blue crème
• UV Meant to Be: Tranquil baby blue crème
• Treble Maker: Glowing       green crème
• Point Me to the Party: Neon green, orange, pink and blue matte multi-size glitter
• Let the Beat Drop: Hot orange and pink matte multi-size glitter
• Can I Get An Untz Untz: Cool neon blue and green matte multi-size glitter

(*Also available in Gelaze® Gel-n-Base in One™ formula)

The Electric Nights collection marks the first time four key shades will launch simultaneously in Gelaze® Gel-n-Base in One™ gel polish as open stock colors and a 4-piece set: Red-y to Rave, Home Sweet House Music, Plur-Ple and Glow with the Flow. Electric Nights will also feature four limited edition “Tips & Toes” 2-piece sets of China Glaze® and Gelaze® shades – Gelaze® for manicures and the matching China Glaze® shade for pedicures.

Wave your nails in the air with China Glaze® Electric Nights April 2015. Available at fine beauty supply stores and salons nationwide as open stock colors, three nail design kits, 6-piece mini and full size sets, and 12, 24 and 36-piece counter displays. #ChinaGlazeElectricNights

For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

 

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 Cosmoprof North America in Partnership with PBA Announces Mark Cuban will Return for Second Consecutive Year

Cuban is part of “an experience no other trade show has yet to offer”

Cosmoprof North America (CPNA), the leading international B2B beauty trade show, has partnered with The Professional Beauty Association (PBA) to announce that famed businessman, TV personality, and Dallas Mavericks owner Mark Cuban will return to the show for a second consecutive year during PBA Beauty Week hosted by CPNA.

CPNA and PBA have not yet announced the purpose of Cuban’s 2015 return but “promise that attendees can expect an experience no other trade show has yet to offer,” said Daniela Ciocan, Marketing Director, CPNA. This is fitting for CPNA, which has received numerous accolades for its sheer size and for its format, including the “Most Innovative Trade Show” Award in 2013.

“Mark is a passionate business man with a massive amount of success yet he remains an approachable and genuine advocate for all entrepreneurs,” said Scott Buchanan, chairman of PBA. “We’re pleased to present business owners with a glimpse into the mind of a leading entrepreneur and know that the takeaway for all attendees will serve as an invaluable tool as they continue to write their brand stories.”

Mark Cuban first participated at Cosmoprof during the organization’s 2014 event, in which he served as a keynote speaker for the PBA Business Forum, where he challenged brand owners to make big efforts toward success and remarked: “you have to know your competition, be prepared, and understand your industry better than anyone else.”

“Before I was Mark Cuban, successful entrepreneur, I was Mark Cuban, aspiring entrepreneur,” said Cuban. “The steps a business owner takes in the growth phase are crucial to success and it was important to me to share the lessons that I’ve learned through both winning and losing in the business world.”

Cosmoprof North America will take place July 12-14, 2015 at Mandalay Bay Convention Center in Las Vegas, NV. John Paul DeJoria, billionaire businessman and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and the Patrón Spirits Company, will join Cuban at this year’s PBA Business Forum. PBA Beauty Week offers professional networking and education for its members and features numerous programs including the North American Hairstyling Awards. PBA Beauty Week is hosted annually by CPNA and serves as North America’s most inclusive beauty event, offering education, inspiration, networking, and access to key stakeholders from all sectors of the beauty industry. More than 27,000 beauty professionals participated last year and more are expected for 2015.

“The business of beauty is always evolving and we are constantly brainstorming new programs for our event that will make an impact with brands and retailers alike,” said Ciocan. “We’re thrilled to have Mark on board and can’t wait to unveil how his participation will change the game for Cosmoprof North America and PBA Beauty Week.”

For more information, stay tuned by visiting www.cosmoprofnorthamerica.com. For additional inquiries, please email cpna@cosmoprofnorthamerica.com or call 702-558-8460.

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RECHARGE with Wahl Education and Artistic Team (W.E.A.T.) and Power Up Your Passion

If you want to power up your passion, technique and style, it’s time to plug in with the Wahl Education and Artistic Team (W.E.A.T.). W.E.A.T. will kicked off 2015 with their line up of shows, events and classes January 24-26, at the International Salon and Spa Expo in Long Beach, California. This year’s class was called Wahl Recharge.

“Everyone, no matter how much or little time they have invested in their careers, needs a little spark, inspiration, rejuvenation. It keeps you competitive,” said Laura VanderMoere Director of Education for Wahl Clipper Corporation. “When we do something long enough we tend to get into a routine which can lead to burn-out. It’s interesting because our job as stylists is to keep our clients updated and ahead of the latest trends but yet we seem to be the most resistant to changing our ways.”

This year’s classes are diverging from the traditional curriculum to feature the unique talents and artistry of W.E.A.T educators. The Long Beach expo featured W.E.A.T. members Christina Goree and Juan Ramos. Additional W.E.A.T. educators will be featured during America’s Beauty Show held March 21-23 in Chicago and at Premiere held May 30-June 1 in Orlando.

Goree is an internationally renowned educator. With more than 15 years as a WAHL Educator, Goree inspires students with everything from classic fundamentals of barbering to bold color artistry. Goree has worked with the most elite clients including professional athletes, top models, television and feature film stars.

Ramos started his career when he was 14, sweeping, cleaning and attending to customers at his mother’s salon. Mastering the art of fading at 16, Ramos knew he was destined to become a hairstylist. Graduating from both high school and cosmetology school at the same time, Jay hit the industry running. He now owns multiple salons in New York and Florida.

“Our team is so extremely talented. They need to showcase their unique approach and gifts,” VanderMoere said. “For the past 3 years they have passionately dedicated themselves to our core classes. This is their time to shine. Being in charge of their class objective allows them to customize it to what their audience is asking for.”

Leaving the objectives up to the instructor, VanderMoere is hoping to create a personal, intimate classroom environment.

“We can offer open communication of what they want to learn versus the objectives we are teaching,” she said. “Don’t get me wrong, there will be structure to the class. One topic that is always covered in any of our classes, and especially for our Recharge class, is a refresher on the features and benefits of our tools and how they are designed to be used. This informs the student of the difference between blades, motors, lines, etc. so they can make an educated decision when purchasing clippers or trimmers that will most benefit their desired results.”

Continuing education arms stylists with new techniques, but also with confidence to accept any type of request that comes their way. It also can give your clients confidence. You are up to date with the latest trends and provide a personal style that will make them trend setters rather than trend followers.

“The average client will stay with their stylist approximately 3 years for hair cuts and 3 to 5 for color. If one wants the reputation of being the go-to stylists or colorist in their market, continuing education is not an option. It is a must,” VanderMoere added.

W.E.A.T. is a 15-member group of industry professionals that are the leaders and educators for Wahl. They are highly trained and technology advanced artists capable of instructing any skill level. Their goal is to provide student and licensed hair professionals with clipper education, and they believe that education is the key to a stylist’s success. To meet the team, visit www.wahlpro.com/education.

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 New From Andis!

Andis is proud to introduce two new products—the Pro Dry+Ô Tourmaline Ionic/Ceramic Hair Dryer and ProFoil™ Lithium Titanium Foil Shaver—that were added to their line-up.

 

 

Pro Dry+Ô Tourmaline Ionic/Ceramic Hair Dryer

This dryer packs 1875 watts of drying power in a sophisticated black chrome finish that mimics liquid metal. Crushed tourmaline gemstones emit negative ions to break down water molecules faster and seal the hair cuticles, locking out frizz and locking in essential moisture, shine and silkiness. Ceramic technology delivers far-infrared heat to gently penetrate hair from the inside out to create long lasting style without dehydrating hair strands.

“Powered by a long-lasting AC motor for all styling and drying needs, this dryer is perfect for the professional hairdresser to the DIY hair diva,” says Karen Formico, vice president of marketing for Andis. “The twist and lock diffuser ensures secure usage while encouraging texture with the gentle, moist heat.”

The efficient Pro Dry+Ô Tourmaline Ionic/Ceramic Hair Dryer’s professional features include: two speeds, four heat settings, a cool shot button to set style and a removable filter for easy cleaning. Two attachments—concentrator nozzle and pick attachment—provide drying and styling versatility. A convenient hanging loop makes for easy storage. The dryer comes with a one-year warranty.

ProFoil™ Lithium Titanium Foil Shaver

This new shaver delivers a close shave for fade finishing and removing stubble resulting in smooth, clean-cut skin.

Compact and weighing less than 5 oz., the ProFoil cordless shaver is powered with a lithium-ion battery for up to 80 minutes of run time on a single charge. As an option, the shaver can also be used with a cord when the battery runs down. The ProFoil is driven by a robust, but quiet rotary motor turning at 9,400 RPM for optimal performance. Its tiered head design features two rows of cutting blades housed under individual gold titanium hypoallergenic foils that are engineered to maintain their shape better and last longer.

“The centrally located power switch is controlled easily by the thumb, making the ProFoil Lithium Titanium Foil Shaver ideal for both left- or right-handed users,” says Aileen Nunez, Andis international manager of education and style. “We’ve also made it in our classic gray color to complement our iconic T-Outliner trimmer.”

Replacement foils and cutting heads with replacement foils are also available. www.andis.com

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African Pride™ Dream Kids—Hair Care that’s but a Dream!

African Pride™ Dream Kids is a line of hair care products specifically designed for the needs of children of color and their more delicate hair and scalp. All Dream Kids products feature African Pride’s signature smooth, silky and feather-light kids’ formula.

With affordability and ease of maintenance as their distinguishing characteristics, African Pride Dream Kids products are perfect for dedicated moms and dads who want to give their children the best and healthiest hair care at an affordable price. Dream Kids offers moisture-rich conditioning formulas that contain nourishing ingredients like olive oil and precious herbs, making it gentle on the textured and often tender heads of little ones.

Why Moms Love It

The Dream Kids formula is gentle, moisture-rich and soothing. The product line is based on the finest extra virgin olive oil and herbal extracts that help strengthen and protect hair. The Detangler Miracle Texture Manageability System is a favorite of moms and dads everywhere because it provides a safe, harsh chemical-free way for curly, coily, wavy and relaxed children to go from straight to curly styles and back without damaging the hair. www.africanpridedreamkids.com

Products in the African Pride Dream Kids line include:

• Detangler Miracle Texture Manageability System: Revolutionary kit that allows you to blend relaxed and natural textures when transitioning to natural. Allows for up to 4 to 6 weeks of long-lasting manageability, plus straight styles without altering your child’s hair texture so she can go back to natural at any time.
• Detangling Moisturizing Conditioner: Reduces breakage and dryness and gently pampers her delicate hair and scalp to help strengthen, moisturize and condition all day long.
• Detangling Shampoo: Improves styling manageability by helping block the effects of humidity for silky-smooth, touchable soft hair.
• Leave-In Conditioner: Smooth, creamy, feather light kids’ formula that helps to manage tangles, and improves softness while boosting shine.
• Miracle Crème Anti-Breakage Hair Shampoo: Helps strengthen, moisturize, and condition all day long. Boosts healthy shine.
• Moisture Detangler: Helps restore natural oils while smoothing and silkening curls, waves and kinky-coils so combing is easier.
• Oil Moisturizer Anti-Breakage Detangler: Helps reduce breakage while leaving her hair soft, moisturized and manageable.
• Olive Miracle Relaxer Kit No-Lye Crème System: Helps reduce the chance of breakage, split ends, and dryness while being specially formulated for delicate hair and sensitive scalp.
• Quick Bounce Pudding: Helps manage tangles and improve softness while boosting shine. When used regularly, allows for quick detangling and frizz control, helps elongate curls and coils, defines curly styles and assists versatile styling options.
• No-Lye Relaxer Touch Up Kit: Crème-on-crème relaxer. Made with a safer, gentle formula, it’s perfectly pre-measured and easier to mix.
• Shine Oil: Anti-breakage properties that help restore oils needed to prevent breakage, split ends, dry hair and scalp.
• Smooth Edges Anti-Frizzy Conditioner: Controls frizz while gently protecting her delicate hair and scalp to help silken, soften and moisturize all day long.
• Soothing Braid Spray: Great for use immediately after creating braid, twist and lock styles, for incredible moisture and sheen.

The Reviews are In!

Here’s what consumers are saying about the African Pride Dream Kinds Olive Miracle Conditioner:

“Buy this product. You won’t regret it. I used it on my daughter’s tangled hair and it worked wonders. Best product ever.”

“I wanted a product that would help detangle, but also moisturize her hair without making it greasy. This conditioner is PERFECT… It makes her curls soft, manageable and looking moisturized instead of dry.”

“When I found this… I instantly fell in love. No more dry hair, no more hours spent detangling!!!”

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 Two New Shears Added to the Master Barber Family

Premium Quality for the Sharpest, Smoothest Cut

Master Barber has expanded its line with two new barber shears! Offered in two different lengths, these high-quality, Japanese stainless steel shears are sure to provide stylists with exceptional results. Great for longer hair and precise shear over comb cuts!

• Available in 6 ¾” and 7 ½” shear lengths
• Premium quality Japanese stainless steel
• Convex edges and hollow ground blades guarantee the sharpest, smoothest cut
• Removable finger rests reduce muscle stress and help prevent carpal tunnel syndrome
• Adjustable tension
• High-end, sleek matte finish
• Safely disinfect without rusting

Master Barber is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.spilo.com

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Undo The Hurt – Dr. Miracle’s Introduces Miracle Repair™

Time to Repair!

Chemical, thermal and mechanical damage is at the root of all damaged hair. So why don’t you have Miracle Repair™ in your beauty tool kit? The 3-step system created for all hair types and textures; both natural and chemically treated, is a weekly conditioning and treatment system that leaves hair 2x stronger than untreated hair!

Powered by DuoCare Technology™ and boosted by Extra Virgin Coconut Oil, the 3-step system includes a No Lather Deep Conditioning Cleansing Shampoo, the DuoCare Reconstructor and an Intensive Moisture Masque. Whether hair is relaxed, natural, braided or weaved, Miracle Repair™ works to penetrate and reinforce strands to strengthen the hair’s cortex, rebuild structural integrity and rehydrate. The combination of Extra Virgin Coconut Oil, Shea and Olive Oils ensures the restoration of moisture balance to weakened hair.

“The past several years have marked a paradigm shift in the ethnic haircare market that has created an ever widening gap between the relaxed and natural consumer. It is our position that healthy hair is the end goal for all and products like Miracle Repair™ are too few and far between. Our consumer expresses her Authentic Beauty in a myriad of ways but whether chemical, thermal or physical, damage is a constant for all. As we have for the past decade, we are continuing to develop products to address hair health for all types and textures in the ethnic segment,” notes DRM-JPC Brands Chief Marketing Officer, Kimberly Hairston.

Dr. Miracle’s Miracle Repair™ is available at Walgreen’s, Duane Reade and at beauty and barber supply stores across the country and at www.drmiracles.com. Dr. Miracle’s is the leader in ethnic hair care Treatment Solutions, from root to tip. Manufactured with key ingredients to enhance hair health, Dr. Miracle’s caters to the needs of relaxed, natural and those transitioning; to complement their individual “Authentic Beauty.”

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Cosmoprof Worldwide Bologna 2015

The international institution for the beauty universe takes place in Bologna

Cosmoprof Worldwide 2015, the quintessential international beauty event and center for trends and information about the global cosmetics world, will take place from March 20-23in Bologna. Cosmopack, the trade fair dedicated to the beauty sector’s production chain, will open a day earlier and run from March 19-22.

The 48th edition of the BolognaFiere event, organized in partnership with Cosmetica Italia, is set to register growth in the Perfumery and Cosmetics sector, Cosmopack, Hair, Cash Carry and the Nail sector, compared to 2014. International visitors are increasing as a result of links forged during the “Cosmoprof Road Show” project, which have enabled Cosmoprof Worldwide Bologna to widen its network of contacts in the cosmetics sector’s major markets. The 2015 edition will host national collectives such as Korea, China, Taiwan, Poland, Germany, Colombia, France, the Far East, Greece, Belgium, Spain, Pakistan, Turkey, the UK, Israel, Peru, the USA, California, and for the first time the United Arab Emirates, Thailand and the Netherlands. With these new business opportunities the event offers participating firms and distributors more than ever before.

Cosmoprof Worldwide Bologna 2015 offers exhibitors tailor-made initiatives to meet the needs of each business, encouraging networking between companies and international buyers.

The International Buyer Program, a tool that has been consolidated over the years, will involve 25 regions of the world at the upcoming edition. It will also have an add-on, the International Buyer Program Cosmopack, targeting buyers specialized in machinery and innovation for the cosmetics industry, contract manufacturing, packaging and raw materials.

Special initiatives are also planned for distributors in the perfumery, beauty and professional hairstyling sectors. In addition to this, the upcoming edition of Cosmoprof Worldwide Bologna will be placing special emphasis on the major multiples channel with the GDO Project. A selection of distributors for the major retailers, particularly Italian and European firms, will be able to take part in Cosmoprof and Cosmopack and meet companies interested in the opportunities for development offered by this specific distribution channel. www.cosmoprof.com

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Andis Total Look Competition Takes Center Stage at Georgia World Congress Center

Barbering showcase changes location to accommodate larger audience

The Andis Total Look Competition held at the Georgia World Congress Center Sunday, February 22 at the mid-winter Bronner Brothers International Beauty Show had a whole new look and feel this year. The prestigious barber competition was held for the first time on the show floor’s center stage, complete with jumbo video screens.

“The Andis Total Look competition challenges the contestants to be creative and consider the complete image, not just the hair,” say Aileen Nunez, Andis international manager of education and style. “Past winners of the contest have credited the competition in helping them take their skills and career to the next level; growing personally and professionally.”

Twenty-eight barbers from across the country commanded the attention of an audience of more than 600 people as they had 45 minutes to create a finished hairstyle with Andis tools. The competition required a complete haircut of at least half inch of hair removed and a head-to-toe fashion look. Contestants were judged on technical execution, originality, new ideas, suitability and head contour.

James Pope of Elite Beauty and Barber Salon in Atlanta earned first place with his model “the Prince;” followed by second place Johnnie Akons of Legacy Cuts in Chicago with his “fashionable Gumby;” and Tre Trimz of Ultimate Barber Lounge in Charlotte, NC rounded out third with his “dapper gentleman.” Andis prize packs were awarded to the winners and each contestant received the Andis MVP detachable blade clipper, GTX trimmer, Bump Care and other Andis essentials. www.andis.com. Photos by Elizabeth Yong.