ARDELL Beauty, a leader in lash innovation and development for over 50 years, is excited to announce that the brand has won multiple awards in national consumer beauty publications this year.
Ardell won a coveted Allure 2025 Best of Beauty Awards in the “Best Individual False Lash” category with Ardell Seamless Underlash Extensions. Building upon the growing trend of underlash cluster application, Seamless collection offers easy, customizable extensions for a flawless and no-show lash enhancement experience.
Ardell’s new Pre-Mapped Extensions collection, which launched in January 2025, took home multiple beauty awards this year, including the 2025 Shape Beauty Awards in the “Best Lash Extensions” category, BeautyMatter 2025 Awards in the “Best Breakthrough Color Cosmetics – Eye/Brow” category, SheFinds 150 Best New Beauty Launches of 2025, as well asSkin Anarchy’s 2025 Beauty Picks.
With the new Pre-Mapped Extensions collection, Ardell has taken lash mapping and made it accessible to everyone. The collection features top salon-inspired lash styles mapped out by a professional lash technician, providing a flawless, natural finish that effortlessly enhances both makeup and no-makeup looks.
Lastly, Ardell won American Spa’s 2025 Professional’s Choice Awards and was named “Favorite Eyelash Extension Line”. These award wins reinforce Ardell as a leader in the lash category, with first-to-market innovations and a commitment to evolving with today’s beauty trends and consumer demands. Ardell Beauty products are available at retailers nationwide.
About ARDELL®
Created by artists for artists, ARDELL lashes are favored by makeup artists, celebrities, and beauty enthusiasts worldwide to help express individuality and enhance one’s natural beauty. Staying at the forefront of lash innovation and development for over 50 years, ARDELL continually creates new collections with its easy-to-use, unique range of faux lashes and styles, expanding into brow products, nails and accessories.
Follow ARDELL on Instagram (@Ardellbeauty) and TikTok (@ArdellBeautyOfficial). For more information, please visit ArdellShop.com or contact LRJ PR & Communications at info@lrjpr.com.
