ATTITUDE® Redefines Men’s Care with Super leaves® – Men: A Line Combining Clean, Naturally Derived Ingredients and Performance

As consumers become increasingly mindful of the ingredients in their personal care products, ATTITUDE®, Canadian leader in innovation in the beauty, household, and personal care industries, is launching an all-new line of body and hair care products designed specifically for men. Formulated with clean, vegan ingredients, and dermatologically tested, this line is EWG Verified®, ensuring the absence of concerning or harmful ingredients. Designed for men seeking high-performance products and a refined olfactory experience, the Super leaves® – Men line features four distinct fragrances and offers a complete grooming routine: deodorants, 2-in-1 shampoos and conditioners, shower gels, and body soaps.

Naturally Derived Ingredients and Maximum Performance for Men’s Care

The Super leaves® – Men products are crafted with over 95% naturally derived ingredients, including caffeine, rice protein, and avocado oil, carefully selected for their benefits and effectiveness. Staying true to the essence of the Super leaves® line, these men’s care products are enriched with extracts from super leaves; such as watercress and Indian cress, known for their revitalizing properties for skin and hair. These body care essentials cleanse, nourish, refresh, and seamlessly integrate into an effortless man’s grooming routine.

A Unique Olfactory Universe Designed for Men

New masculine fragrance profiles have  been developed for the Super leaves® – Men line to provide a pleasing and long-lasting olfactory experience.

Available In-store and Online

Discover our vast range of over 500 ATTITUDE® products on our website at attitudeliving.com or browse our Amazon front page.

About EWG Verified®

ATTITUDE®’s products bear the EWG Verified® seal, granted by the Environmental Working Group, an organization dedicated to public health and wellness safety. This group conducts cutting-edge research to help consumers identify safe products and those that may pose health risks. Its online database, Skin Deep®, a trusted industry reference, provides ingredient lists for thousands of personal care products along with their potential hazards.

About ATTITUDE®

ATTITUDE® is on a mission to revolutionize the home care, personal care, and beauty industry by offering clean products in eco-innovative packaging designed to reduce plastic. Their products are EWG Verified® and formulated with naturally derived ingredients, offering the best for both the body and the planet. They are also PETA-certified, reflecting their commitment to animal welfare. In partnership with nonprofit organizations, they plant trees to reduce their carbon footprint and help preserve the planet’s ecosystems. ATTITUDE® has its own in-house laboratory and a state-of-the-art manufacturing facility, giving the company the freedom to push the boundaries of innovation and product development. ATTITUDE®’s product lines are sold and distributed in over 55 countries worldwide.


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June 2025

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