Jayda Audrick’s career has always been guided by intuition, creativity, and a deep understanding of identity. What began in fashion styling—helping individuals express who they are through what they wear—has evolved into a broader mission of empowerment. As co-founder of the East Orange Community Business Group (EOCBG), Jayda now applies her eye for detail and passion for storytelling to support entrepreneurs and strengthen local communities. In this conversation, she reflects on her journey from fashion to business ownership, the role of authenticity in today’s beauty and style landscape, and the power of building with purpose.
Can you share a little about your journey? What inspired your transition from fashion stylist to co-founder and business owner?
My journey honestly feels like a long, winding story about learning who I am and what I’m meant to contribute. I started out as a fashion stylist because I’ve always loved helping people express themselves. There’s something powerful about watching someone light up when they put on an outfit that feels like them. I thought I would do that forever. But over time, I felt this growing pull toward something deeper. Styling individuals was fulfilling, but I kept imagining how much impact I could make if I took everything I’d learned about presentation, confidence, communication — and used it to build something that supported entire communities. I wanted to help people not just “look” ready, but feel ready to build, launch, and grow their own dreams. That’s what led to EOCBG. It felt like a natural shift, almost like everything I’d done before was preparing me for this.
If you had to describe your personality in three words, what would they be?
I’d say I’m driven, because once I feel called to something, I put my whole heart into it.
I’m empathetic, because I genuinely like to understand people and meet them where they are and I’m intentional, because I believe everything — from conversations to decisions — should have purpose.
How has your background in fashion styling influenced your approach to business, branding, and entrepreneurship today?
Styling taught me to look beyond the surface. When you work with clients, you learn to pay attention not just to what they say, but to what they need, what they’re afraid of, and how they want the world to see them. That awareness shaped the way I approach entrepreneurship.
What are some of the biggest beauty trends you’re seeing right now—especially those shaping how consumers express their individuality?
What I’m seeing more than anything is that people want authenticity. We’re in a moment where people feel comfortable mixing styles, experimenting with bold colors one day and soft, minimal looks the next, and really embracing whatever feels like “them.” There’s this beautiful blend of individuality and playfulness happening. People are leaning into expressive accessories, relaxed silhouettes, natural beauty looks, and little personality-driven details. It’s less about following trends and more about creating a personal style story.
From your perspective, what can business owners do now to stay ahead in this changing landscape?
The biggest thing business owners can do is stay flexible and open to learning. Things shift so quickly with technology, consumer expectations, and communication styles so the entrepreneurs who thrive are the ones who are willing to evolve with the world instead of resisting it. Above all, stay grounded in your values. Trends change, platforms change, strategies change, but your mission and integrity should always guide your decisions.
What are your go-to hair and skin essentials?
I keep it simple. For my hair, I love an olive oil cream—it keeps my curls soft and hydrated. For my skin, shea butter is my everyday go-to; it’s rich, nourishing, and makes me feel grounded.
What’s one self-care trend you’re personally loving right now?
I’m really loving the idea of slow, intentional self-care. Not the long, complicated routines, more of the small, grounding habits that make you feel calm and centered.
For more tips and insights, visit www.eocommunitybusinessgroup.org.
