With over a decade in the beauty industry, Sophia’s journey began as a self-taught makeup artist fueled by passion and creativity. Her dedication led her to become MAC certified after intensive training, opening doors to incredible opportunities. From having her work featured in Sheen Magazine and the Sheen Magazine Awards to showcasing her artistry at Atlanta Fashion Week, Sophia has made her mark in the industry. Now, as an advertising manager for OTC Beauty Magazine, she bridges the gap between brands and beauty supply owners, helping businesses thrive while staying ahead of the latest beauty trends.
Can you share a little about your journey in the beauty industry? What led you to become both a makeup artist and an advertising manager?
I’ve always had a deep love for beauty—ever since I was in highschool I walked into the beauty supply store at 16, the lady offered to put lashes on me for a school dance, and I was hooked. I became a professional makeup artist over ten years ago, I worked with different brands, models, and everyday people which gave me a unique perspective on what makes a product truly stand out. When I transitioned into advertising, it felt like a natural extension of my passion. Now, I get to help brands tell their stories and connect with beauty supply store owners in a meaningful way. It’s the best of both worlds.
If you had to describe your personality in three words, what would they be?
Creative, Warm, and Motivated. I love finding solutions and thinking outside the box—whether it’s in makeup, marketing, or life in general.
How does your background as a makeup artist influence your approach to advertising and marketing in the beauty industry?
It helps me understand both the artistry and the business side of beauty. I know firsthand what customers look for in a product, what sells, and what feels gimmicky.
What are some of the biggest makeup and hair trends you’re seeing right now?
Right now, we’re seeing a return to soft, natural glam—glowy skin, fluffy brows, and monochromatic makeup. But at the same time, bold statements like colorful eyeliner and graphic eye looks are huge thanks to social media. On the hair side, textured styles and protective styles are getting even more innovative, with a lot of focus on healthy hair care. Wigs and extensions are still a staple, but now there’s a bigger emphasis on scalp health and natural hair underneath.
How do you think social media is shaping beauty trends and consumer behavior?
Social media is everything in beauty right now. Trends that used to take months to develop now pop up overnight because of TikTok and Instagram. Consumers are more informed than ever, which means brands have to be really transparent about ingredients, performance, and inclusivity. It’s also shifting power—beauty influencers and everyday customers are shaping trends just as much as (if not more than) big brands. Beauty supply owners who pay attention to these shifts can stock up on what’s buzzing before it goes mainstream.
How do you see beauty supply stores evolving in the next few years? What should store owners be doing now to stay ahead?
Beauty supply stores are becoming more than just places to shop—they’re becoming community hubs. The ones that thrive will be the ones that build strong relationships with their customers, whether it’s through in-store events, educational workshops, or even creating a stronger online presence. Customers love discovering unique products that they can’t always find at big-box retailers.
What’s one beauty trend you’re excited about right now?
I’m loving the resurgence of glossy lips! I was never a huge fan of the super matte lip era—I always felt like a little shine made everything look fresher and more youthful. Now, with all these juicy lip oils and plumping glosses, everyone’s embracing hydration and shine again.
If you could only use three beauty products for the rest of your life, what would they be?
Oof, that’s tough! But I’d have to say a good brow pencil (because brows frame the face), a hydrating concealer, and a tinted lip balm (because I need a little color but also moisture).
What’s a fun or unexpected fact about you that people might not know?
I actually have a small obsession with organizing my beauty stash. My friends joke that I should start a side business decluttering people’s makeup bags. But honestly, having everything neat and accessible makes getting ready so much more fun.
