Championing Georgia’s Next Generation of Barbers and Entrepreneurs
The Atlanta-based grooming brand expands its commitment to community empowerment, education, and access
Continuing its mission to support the next generation of barbers and barber community, BEVEL, the first and only head-to-toe grooming brand designed with Black and Brown men in mind, partnered with the Atlanta Barber Institute (ATLBI) to support emerging talent, announcing Via Durham as the 2025 recipient of the BEVELNext Up Scholarship.
“At BEVEL, we remain committed to serving our community and finding actionable solutions to address challenges like mass incarceration and recidivism,” said Breann Satterwhite, Vice President of Marketing at BEVEL. “This scholarship and our work with ATLBI are tangible ways we’re helping create access and opportunity, especially for young people in underserved communities.”
“This scholarship is an investment in the future of our culture—empowering the next generation of barbers to become not just professionals, but leaders and entrepreneurs,” said Gregory Rutledge Jr., Licensed Master Barber, Educator, and Founder of Atlanta Barber Institute. “Partnering with BEVEL allows us to deliver not only technical skills, but also the mindset needed to lead with excellence in our communities.”
The BEVEL Next Up Scholarship program provides an emerging barber with full funding for a 9–12 month barbering certification program, helping to eliminate cost and accessibility barriers and ensuring recipients enter the industry with both training and purpose.
The Atlanta Barber Institute offers a Master Barber Training Program, designed to prepare students for a successful career in barbering and to become licensed Master Barbers. Durham, a standout student in the program, was selected for the Next Up Scholarship in recognition of her exceptional skill, dedication to the craft, and commitment to uplifting her community.
Launched in 2022, the scholarship program is part of a continued partnership between BEVEL and ATLBI, with a shared goal to modernize and elevate barber education throughout Georgia. This marks the second scholarship awarded, with Via as the latest recipient.
The pioneering Atlanta Barber Institute’s Master Barber Training Program, allows students to earn both high school credit and barbering certification simultaneously, equipping them with marketable skills and entrepreneurship opportunities upon graduating. It also incorporates Social Emotional Learning (SEL), ensuring students grow both technically and personally.
To learn more about the BEVEL Next Up Scholarship or BEVEL’s partnership with ATLBI, visit https://www.atlantabarberinstitute.com/ and follow @bevel and @atlbarberinstitute throughout the year.
About BEVEL
BEVEL, part of the Procter & Gamble family, is designing beauty and grooming solutions for people of color. Our vision is to build the world’s most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty. BEVEL launched in 2013, providing grooming products for black men, including a full Skin Care regimen, a Shave System, and the BEVEL Trimmer, designed to help reduce skin irritation and razor bumps. To learn more about BEVEL visit www.getbevel.com.
