TextureMedia and global market research firm Phoenix Marketing International partnered for the fifth year to deliver TextureTrends 2016, a 200-page report providing a comprehensive assessment of the textured-hair market.
It provides detailed and actionable market intelligence for both brands and retailers. The report draws from more than 5,000 consumers, including more than 500 straight-haired consumers, and explores many areas of purchasing behavior and product usage, including awareness, spend, retail preferences and brand loyalty.
The textured-hair category shows the transformative power of the consumer to reshape an entire market. It’s not surprising, considering the category was created by women increasingly frustrated by the lack of products for their wavy, curly and coily hair. More than 60% of the population has natural curls, coils or waves—with more people embracing their natural texture every day. Findings include:
- The textured-hair consumer spends on average $37 a month on product—20% more than straight-haired consumers.
- 50% continue to buy even after they’ve found their Holy Grail product.
- 77% cocktail products regularly.
- 47% rank reviews as the most important purchasing consideration of a new product.
- 44% rank ingredients as the top purchasing consideration of a new product.
- 50% say a sample encouraged them to purchase a product.
- 54% consider shea butter as the most desirable ingredient, followed by argan oil.
- 11% of coily consumers rank frizz as a concern; 46% rank it as their top concern.
- 42% of women with coily hair wear their hair natural most often.
Visit texturemediallc.com, naturallycurly.com or follow TextureMedia on Instagram, Facebook, Twitter and YouTube.
Kline recently identified makeup’s new power trends for 2016.
In 2015, retail sales of makeup in the Unites States soared to $13.2 billion, which is the largest growth for the market since 2011. Kline’s soon-to-be-published edition of “Cosmetics & Toiletries USA” pinpoints that such stellar growth of the makeup market is partly attributed to viral trends initiated by celebrities and social media makeup artist influencers. Kline recently attended The Makeup Show in New York City, and its team takes a look at the makeup trends they saw at the event, as well as other trends driving market growth in 2016.
- Face makeup – It’s all about color correctors. They come in a variety of different shades like purple, blue, green, apricot, yellow and red, and are used to conceal dark circles, as well as yellowness or redness of the skin.
- Eye makeup – Will consumers ever be tired of the smoky eye look? One trend that never seems to go out of style is the smoky eye look. Of course, there are new ways to wear the smoky eye, and new products are developed to enhance the trend, but the smoky eye remains one of today’s staple trends in eye makeup.
- Lipsticks and lip glosses – Liquid lipsticks have staying power. Super-bold and pigmented lips remain a staple of today’s selfie culture.
- Nail polishes – Celebrity and influencer endorsements attempt to revive the category. The nail polish category, which had a rough year in 2015, experiences new launches supported by collaborations/endorsements with celebrities in an attempt to revive itself in 2016.
These trends alone have created much hype on social media sites like Instagram and YouTube, foreshadowing that 2016 will be another year for strong growth of makeup sales in the United States. For more insights, visit klinegroup.com/blogs.
American International Inc., a manufacturer and distributor of innovative, quality beauty and skin care products, and Gerry Udell Inc., exclusive sales and marketing agents covering the Northeast United States for some of the most prestigious lines and brands in the professional beauty field, recently celebrated their long-term relationship in Los Angeles.
Said Gary Udell, “Zvi Ryzman, AII’s CEO, is the ultimate entrepreneur and AII continues to be one of the largest and most successful companies in our industry. Zvi and the Ryzman family continue to innovate within their own brands, as well as via acquisitions, to help expand their product reach. AII is one of the pioneers and leaders in the nail, waxing and eyelash categories, which has enabled distributors to increase their share of the beauty market.” For more details, visit aiibeauty.com and gerryudell.com.
The Kirschner Group, Inc. has a new regional office in Minnesota.
It is located at 12701 Whitewater Drive, Suite 180, Minnetonka, MN 55343, just a few miles from the previous location and is home for the sales and marketing management departments, as well as Northeast, Southeast, Southwest and Midwest sales and support. The Kirschner Group’s headquarters remain in Valencia, CA. Reach the new office at 800-328-4353. Visit kirschnergroup.com.
Deborah Summa joins the Kirschner Group, Inc. as a sales executive covering the Southwest territory, where she will join Bobby Jones in servicing customers. Reach her at firstname.lastname@example.org. Visit kirschnergroup.com.