BIR Bits – February 2016

When does most personal grooming occur? According to new data from RealityMine, at 7:00 a.m., followed by 9:30 p.m. According to the most recent research, drawn from 4,504 panelists from the United States, Australia, France, Mexico and Russia, consumers conduct their grooming alone (80%) and in conjunction with/adjacent to activities such as TV watching (45%), engaging with their mobile devices (44%), eating, doing chores and relaxing. Earlier research from Euromonitor shows that women spend 42 minutes grooming every day, while men spend 28 minutes.


Farouk Systems USA has signed a promotional agreement with Univision Enterprises, the products and services division of Univision Communications Inc., the leading media company serving Hispanic America. Farouk’s CHI and BioSilk hair care products and styling tools will be used by the hair styling team at Despierta America (Wake Up America), Hispanic America’s No. 1 morning show. Additionally, Despierta America will create a weekly segment giving viewers a glimpse into what happens behind the scenes, as the hosts and guests are styled with CHI and BioSilk products. Visit


Spilo Worldwide is now the exclusive distributor of Tony Moly skin care products in the U.S. professional beauty supply channel. Tony Moly is the leading innovator in Korean skin care, and is known for its unconventional natural ingredients, such as gold, goat’s milk and snail mucin, and its bright, playful packaging. Visit

Tony Moly’s Panda’s Dream White Hand Cream is now available from Spilo.




Courtesy of “The Beauty Industry Report.”

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