BIR Bits – May 2016

Roux2webRoux introduces Rejuvenating Keratin 233 Repair & Shine, a leave-in treatment for rejuvenating damaged hair. Strengthening keratin amino acids, wheat proteins and silk proteins rebuild, restore and rejuvenate all hair types for stronger, longer hair. Illuminating argan oil adds a healthy, lustrous shine. Biotin strengthens and improves the quality of hair growth. Repair & Shine also detangles, conditions, infuses moisture into the hair, tames frizz and provides heat protection during thermal styling. Visit


Fantasia Hair Care launches Hair Polisher Heat Protector Shampoo and Hair Polisher Heat Protector Conditioner, two new products that infuse moisture with avocado oil and aloe vera. They cleanse and prime hair for heat styling while infusing moisture and a supple texture. Both are sulfate- and paraben-free. Visit


Cosmoprof North America will launch Discover Green, a new area for companies dedicated to green, eco-friendly, clean, organic, and/or natural products in beauty, at its upcoming annual event on July 24-26, 2016 at the Mandalay Bay Convention Center in Las Vegas. The decision to include this new section comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from the products purchased. Visit

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