When it comes to women’s hair care, maintaining smooth, sleek edges is a top priority for many customers. Edge products, from gels and creams to brushes and scarves, are essential tools that help women achieve a polished, defined look. As a beauty supply owner, offering the right products and expertise can turn edge styling into one of your store’s best-selling categories. Here are three tips to help you boost sales and meet the needs of your customers.
1. Stock a Range of Edge Control Products for Different Hair Types
Not all edges are created equal, and neither are edge control products. Some customers need extra-strong hold for thicker, coarser hair, while others prefer lightweight formulas that won’t leave buildup on finer textures. Make sure you carry a variety of edge control options that cater to different hair types, textures, and preferences.
Gel vs. Cream: Gels provide a firmer hold, great for high-humidity areas, while creams offer a more natural, flexible finish.
Long-Lasting Formulas: Stock edge controls that promise long-lasting hold without flaking, especially for customers who need their styles to last all day.
Alcohol-Free Options: Highlight alcohol-free formulas that are gentle on hair to appeal to customers who are concerned about breakage or dryness.
By offering a diverse selection, you’ll attract a broader range of customers who know they can find exactly what works for their specific needs.
2. Create Eye-Catching Displays with the Right Accessories
Edge control is all about precision and style, and having the right tools makes all the difference. Increase your sales by showcasing not only edge products but also the accessories that help customers achieve the perfect look.
Edge Brushes and Combs: Stock edge styling brushes with fine bristles for precise control, as well as dual-sided tools that offer a comb and brush in one.
Head Scarves and Wraps: Suggest silk or satin scarves to help set edges overnight or after styling to maintain sleekness and avoid frizz.
Edge Bands: For the ultimate hold, offer edge bands that help press products into the hairline, creating a smooth, flawless finish.
You can increase sales by bundling these items together or offering them as recommended add-ons at checkout. A stylish display featuring edge products alongside must-have accessories can make these products more appealing and easier for customers to find.
3. Highlight Tutorials and How-To Tips in Store
One of the best ways to engage customers and encourage sales is by providing education on how to use the edge products you carry. Use tutorials and how-to guides as part of your sales strategy to show customers the best techniques for flawless edge control.
In-Store Demonstrations: Host mini workshops or demonstrations where staff can show how to apply edge gel or cream, using different tools to achieve various looks—whether it’s a slick bun, laid baby hairs, or a creative swirl design.
Video Displays: If you have the space, set up a screen or tablet displaying popular YouTube tutorials or product demonstrations from influencers or stylists.
Expert Advice: Make sure your staff is well-versed in edge styling, so they can confidently recommend products and offer tips, whether it’s how to avoid buildup, or how to pair products with protective hairstyles.
