Braids & Beyond: The Ultimate Hair Care for Protective Styles

The Braids & Beyond collection offers richer, extra-moisturizing formulas that define, secure and nurture your customers hair, from braid to scalp. Whether your customers are looking to tame flyaways, define their parts, add moisture, or shine, these three products offer an all-in-one solution for maintaining healthy, protective hairstyles. Each product is infused with moisture-rich olive oil, which hydrates, nourishes, and locks in shine.

1. 5-N-1 Styling Foam: Braid, Smooth, Edge, Slick, and Scrunch

This magical, one-step styling foam goes way beyond braids. From tight coils to loose strands, you can use this alcohol-free wonder foam on natural and braided hair to smooth wiry edges, lay down braid flyaways, scrunch to add volume to ponies, or slick a modern pull-back. It’s like nothing braid-wearers have ever seen before.

Instructions for customers:

  • Shake well.
  • Apply to wet or dry hair in sections.
  • Style as desired.

2. Shape & Define Braid Gel: Hold, Define, and Shine

Perfect for multiple braid styles, this fragrant gel keeps parts clean and edges neat and flat, with an olive oil-infused shine. 

Instructions for customers:

  • Section hair and apply gel to damp or dry hair.
  • Style as desired.
  • Dry down to complete the look.

3. Soothe & Shine Scalp Oil: Braid, Condition, and Shine

Give your dry scalp the moisture, conditioning, and protection it needs with this unique blend of natural oils and extracts. It also adds shine to locs, twists, and braids, keeping hair nourished and healthy-looking.

Instructions for customers:

  • Section hair and apply oil to the scalp.
  • Style as desired.
  • Dry down to complete the look 

Customer Talking Points:

“Keeps Your Styles Fresh”

  • “This foam smooths flyaways and adds volume, the gel keeps your parts neat, and the oil gives your scalp some love and shine—without being greasy.”

“Perfect for Healthy Hair”

  • “These products are great for protective styles. They help with styling and also keep your hair moisturized and shiny, without feeling heavy.”

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

January 2025

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