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in-cosmetics North America
Where: The Javits Center in New York, NY
When: October 11-12, 2017
For more information visit http://www.in-cosmeticsnorthamerica.com
NEW YORK – in-cosmetics North America will return to New York City on October 11-12, with a new program that will help marketing professionals navigate the science behind the world’s newest ingredients.
With marketers playing a pivotal role in the NPD process in North America, the 2017 event will take a unique, industry-first approach. By looking beyond the technical aspects of product development, marketers will be able to efficiently seek out global ingredients that inspire new beauty products and allow them to tell a great story to consumers.
Belinda Carli, Official Advisor to the in-cosmetics Group, commented: “In North America, around 70 percent of the decisions relating to cosmetic ingredient purchasing are influenced by marketers, rather than scientists. The region is fundamentally different from the rest of the world and those responsible for driving product development are interested in more than just chemistry and regulations.”
What’s new in 2017?
Taking place in the heart of New York City at the renowned Javits Center, in-cosmetics North America’s new Marketing Trails are a first for any ingredients event. Designed to help brands quickly identify innovative materials, marketing teams will find suppliers that help them craft appealing stories about natural, anti-ageing, anti-pollution, haircare, skincare or sun care products.
Across the globe, color cosmetics remains one of the industry’s most buoyant sectors. Currently valued at $3.4bn*, this dynamic market presents great opportunities. However, with so many brands vying for space on the shelves, manufacturers need to develop products with a certain ‘je ne sais quoi’. New to this year’s event, a Make-up Bar will highlight the latest innovations in color, enabling marketers to quickly identify ingredients that can lead to a stand-out product.
A new Sensory Bar will also showcase products that provide a truly unique sensorial experience. Materials with novel cooling properties, amazing textures, co lours and fragrances will be demonstrated in the area, enabling marketers to search for exceptional ingredients that will tease the senses of consumers.
Finally, a new Marketing Trends program will feature a line-up of leading industry experts, with Euromonitor International, Mintel, Kline and Peclers all confirmed to speak. The sessions will offer an exclusive insight into the cosmetics industry of 2020 as well as putting the spotlight on Korea, enabling marketing professionals to discover some of the most creative beauty innovations that are driving growth in Asia.
The new additions will feature alongside the hugely popular Formulation Lab, where R&D teams can take part in practical, hands-on sessions led by expert formulators. During the event, teams of marketers and scientists from some of the region’s top manufacturers will also battle it out in the exciting Formulation Challenge – won by Conair Corporation last year. And in-cosmetics North America will also include two days of technical seminars that will explain the science behind some of the latest ingredient launches.
Daniel Zanetti, Exhibition Director of in-cosmetics North America, said: “We believe that by balancing the science and the story we will deliver a truly unique event for North American manufacturers. Marketers and R&D teams both play an important role in NPD, so it’s vital to provide an event that delivers on both fronts. in-cosmetics North America will do just that by presenting technical information, the latest global trends and best creative ideas – all under one roof.”
