Three platforms combined to offer the ultimate “trilogy” of
education, inspiration and excitement
Bronner Brothers, Inc. (BB) once again presented an unrivaled show that attracted the masses. Its 69th Annual International Beauty Show, held February 20-22, was billed “The Trilogy.” Three platforms combined to offer access to top level cosmetology educators, trendsetting artists and inspiring business leaders. More than 30,000 licensed professionals and students attended the three-day convention, held at the Georgia World Congress Center (GWCC) in Atlanta, GA. Registration was open to beauty industry professionals only.
Widely regarded as the largest multi-cultural beauty show in the world, the Bronner Bros. International Beauty Show included a highly anticipated 2016 Summer Trend Release featuring the celebrity stylists behind some of today’s most iconic looks. A-list participants included Neal Farina (Beyoncé, Mary J. Blige), Sam Fine (Tyra Banks, Vanessa Williams, Patti LaBelle, Iman), Takisha Sturdivant-Drew (Kerry Washington, Sanaa Lathan, Amber Riley), Andre Walker (Oprah, Halle Berry) and Johnny Wright (First Lady Michelle Obama).
In addition to trend presentations, attendees could learn from an all-star panel of men’s barbering, skin, shave and hair masters at the “Pass the Mic” Barber Forum, moderated by James Wealthy. The Ultimate Beauty Competition showcased the work of students at Aveda, Empire, Paul Mitchell and Pro Way Hair Schools. This friendly display of school pride challenged students to innovate by pushing the boundaries of traditional concepts. Closing out February’s trilogy experience is a “Power Session” with renowned motivational speaker Dr. Les Brown and co-founder of PriceLine, Jeff Hoffman.
“To empower and inspire the next generation of multi-cultural beauty and barber professionals we recognized the need to offer an experience unlike any other. So we took stock of our core DNA and the original vision set forth by Bronner Bros. founder, Nathaniel Bronner, Sr.,” said James Bronner, BB Show Director. “Our 69th annual show promises to deliver world-class education, coupled with exciting tools and resources to help every committed beauty professional elevate their craft.” He added, “At the same time, we are the only established beauty show offering a unique environment for good old-fashioned networking—created with a diverse mix of multi-cultural attendees in mind.”
Efforts to continually improve the BB Beauty Show’s overall experience included a new streamlined registration process, limited retail vendor displays and more opportunities to compete for cash prizes. In keeping with Bronner Bros. tradition, attendees could also attend church service with Pastor C. Elijah Bronner on Sunday, February 21.
Other show highlights included:
- World-class education – Over 300 creative and technical development classes and hands-on seminars for professionals and students at all levels; taught by the industry’s best.
- Premier vendors and manufacturers – Renewed emphasis on professional tools and cutting edge products with demos by over 300 exhibitors including Amika, Andis, Avlon Industries, Basic Hair Care, Brazilian Blowout, Creme of Nature, Crown Brushes, Design Essentials, Dudley, FHI Brands, Kiss Products, Mizani, Morphe Brushes, Nairobi Professional, Nioxin, NuExpressions, Taliah Waajid, Universal Beauty Products and Wahl, among others.
- Improved VIP experience – VIP only lines, VIP seating at the official sanctioned events and parties, gift bags, celebrity visits, music and more.
- Celebrity attendees – Cynthia Bailey, Christina Keyes, Cardi B. and Toya Wright were in attendance, among others.
“Through the education and resources provided at the Bronner Beauty show, savvy stylists can entice a new generation of clients and meet their changing preferences,” said Kim Kimble, celebrity hairstylist and entrepreneur. “It’s the perfect environment for any stylist wanting to stay up on the latest trends and techniques like precision cuts, color, weaves and treatments. When it comes to healthy hair, great stylists still matter!”
“Getting a haircut is more than a commodity—it’s an experience that builds and shapes our community,” said Killer Mike, owner of S.W.A.G. Barbershop in Atlanta. “Shifts in men’s style and urban culture spells opportunity for any barber who is serious about winning in this business. I’m excited about Bronner’s commitment to equipping barbers and entrepreneurs in the industry.”