Business Sustainability

Tips and Ideas to Help Small Business Owners 

 Being a small business owner is a major role. It takes a lot of time, patience and energy to sustain a successful business. 

     Here are 8 tips on how to make sure your business stays strong for the long haul:

  1. Customer service should be your number one priority. Customer service is important because it helps to retain customers, builds a great reputation, boosts sales, gives a competitive edge, and boosts employee retention. Always remember to keep the customer in mind and your top priority. 
  2. Have a business plan. A business plan entails the steps to achieve your business goals, create a strategy for growth, focus on financial needs, and a timeline of results.  
  3. Build a strong team. Hiring the right people is the main ingredient to a successful business. Everyone should know their role and responsibility in the business. A unified front and collective goals should be established and revisited on a consistent basis. 
  4. Be organized. When you are organized, it helps you to stay on task and be focused. It makes you more productive and accomplish tasks quicker. 
  5. Have an awesome website. Your website is a reflection of your business or brand that helps to communicate information to your customers. 
  6. Keep your social media sites updated. When you consistently post new content on your social media sites, your customers will look at your sites on a regular basis. It also establishes credibility and builds your brand.  
  7. Learn to monitor, adjust and be flexible. You should have a monitoring process in place to monitor, evaluate and adapt to changes or the things that affect your business. It is imperative for you to monitor and adjust your performance. 
  8. Know who your competition is. You need to know who your competitors are and what they are offering. It allows you to set your prices competitively and do better than they are doing. The key is to be unique and put yourself in a better position to sell your products.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

July 2024


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