Charity Begins in the Aisle

As an OTC retailer, you want the best for your customers. They come through your doors wanting, and you have aisles upon aisles of solutions to offer them. You know you have the perfect items to entice shoppers and turn a profit. But, experience tells you that not all customers who stop in will make a purchase. Sometimes they wander the aisles searching high and low for their favorites, or you’ll find them standing in the same spot for eons having an internal debate over price and quality. This is where you can step in and lend a hand.

Regardless of their final decision to buy, you always have an opportunity to give back to your customers through considerate service and product education. Consumers have the power to get anything from anywhere. It speaks volumes that of all the options out there today, these resourceful shoppers picked you and put their trust in you to deliver must-have items. Keep that trust and go above and beyond their expectations.

Encourage your customers to invest in their well-being, especially when it comes to caring for their natural hair. Often the simplest things, like a morning routine that runs smoothly, can lay the foundation for an upbeat day. You should point them in the direction of products that will not only meet their needs but will also make them feel good about themselves. Jamaican Mango & Lime® and their line of Pure Naturals with SmoothMoisture® products can do exactly that.

Need some go-to recommendations? Make sure you point out the Pure Naturals with SmoothMoisture® Coconut Milk & Honey Shampoo and Coconut Leave-In Conditioner & Detangler. Natural hair is difficult to manage and style when it’s dehydrated. This amazing shampoo is one-of-a-kind when it comes to nourishing the hair and scalp. Pair it with the conditioner and you have a match made in heaven. The conditioner works magic on split ends, and it even has a detangler to make styling prep a breeze.

Let’s say your customer is past the building blocks of shampoo and conditioner, and they’re on to styling. Offer the Pure Naturals with SmoothMoisture® Coconut Moisturizing Hair Lotion, otherwise known as the muscle behind maintaining strong, healthy hair. Its lightweight formula provides a heavy dose of moisture while keeping curls and coils defined all day long. While you’re on a roll, anyone who’s doing some thermal styling should pick up the Pure Naturals with SmoothMoisture® Shea Oil Styling Serum for radiant shine and extra protection against breakage.

Remind your customers that self-care is important. Offer a product that will give their hair a luxurious experience, like the Pure Naturals with SmoothMoisture® Coconut Milk & Honey Moisture Masque. Natural hair of all types and textures will feel pampered with deep-conditioning waves of soothing moisturization.

Product recommendations are an excellent way to help someone who is on the fence about heading to the register. At the very least they’ll appreciate the gesture, and if they truly like the products they’ll be more likely to come back to you for a repeat purchase. Whether it’s word-of-mouth or an online review, experiences with retailers and products can spread like wildfire. Take advantage of this and make excellent, helpful customer service a top priority. A great hair day adds volumes to a person’s confidence. Your customers may even be inspiring others with their self-assurance and style, and if someone gives a compliment or asks about their hair, they may just point out your establishment as the start of it all.



Meet Shannon Kwit
Shannon Kwit is a marketing copywriter for Universal Beauty Products, Inc. She works closely with the Jamaican Mango & Lime team to help promote natural hair care and education. She also specializes in men’s grooming products and the natural skin care market.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

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OTC Beauty Magazine

June 2024


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