By Jayda Audrick
As a beauty supply store owner, your business plays an essential role in the lives of your customers. By leveraging collaboration, you can enhance your store’s visibility, increase customer loyalty, and create a lasting impact. Here are four practical ways to partner with your community to drive growth for your beauty business.
1. Join or Create Local Partnerships
Look for local organizations, small businesses, and community groups that align with your values and target audience. Partnering can lead to joint marketing campaigns, shared events, and cross-promotion opportunities. For example, consider working with nearby salons, spas, or barbershops to host product demonstrations or bundle deals that benefit both businesses. These partnerships not only expand your reach but also strengthen your reputation as a trusted local brand.
2. Host Community-Focused Events
Community events are a great way to draw foot traffic and engage with customers on a personal level. Organize events such as free beauty workshops, product launches, or back-to-school giveaways that cater to local needs. Partnering with community centers, schools, or nonprofit organizations can help you secure venues and attract a larger audience. Events that give back to the community—such as charity drives or mentoring sessions—build goodwill and demonstrate your commitment to making a positive impact.
3. Support Local Talent
Empowering local beauty professionals and creatives can set your store apart. Collaborate with makeup artists, hair stylists, or content creators from your area to host tutorials or showcase their expertise. Consider creating a rotating “local artist” feature in your store, where professionals can display their work and recommend products to customers.
4. Engage with Schools and Youth Programs
Young people are not only the future workforce but also tomorrow’s entrepreneurs. Partnering with schools or youth programs can position your business as a valuable community resource. Offer internships, career talks, or entrepreneurship workshops that teach students about the beauty industry. By investing in the next generation, you’re creating potential brand advocates while fostering goodwill among families in your community.
The Payoff: Stronger Connections and Sustainable Growth
Collaborating with your community isn’t just about marketing; it’s about building meaningful relationships that position your business as a trusted and valuable part of the local landscape.
When I first co-founded the East Orange Community Business Group (EOCBG), it was more than just an idea—it was a deeply personal mission. Local businesses, the lifeblood of our neighborhoods, often struggled to thrive because they lacked access to resources and connections. I started EOCBG because I wanted to change that. I wanted to create a space where business owners could not only survive but thrive by working together and supporting each other. Over the years, I’ve seen firsthand how powerful collaboration can be, and I’m passionate about sharing those lessons to help others succeed.
About the Author: Jayda Audrick is the co-founder of the East Orange Community Business Group (EOCBG) and a passionate advocate for local economic development. Through her work with EOCBG, Jayda helps businesses thrive by connecting them with essential resources, collaborative opportunities, and community support. For more tips and insights, visit www.eocommunitybusinessgroup.org.
