With unique forward thinking programs and strategic partnerships with key influencers, this award-winning event debuts the most innovative trends to the beauty industry
Cosmoprof North America (CPNA), the only all-encompassing, award winning, business-to-business beauty event in North America and the ultimate meeting point for beauty professionals is proud to announce they have done it again by producing record breaking exhibitor attendance and ticket sales. Held annually at Mandalay Bay Convention Center in Las Vegas, 33,750 attendees (12.5% increase to 2015) engaged with record breaking 1,154 exhibitors representing 38 countries (12% increase from 2015) and were able to see and experience new sections like Discover Green and Glamour Me along with show favorites, Discover Beauty, Tones of Beauty and Discover Scent. The show floor space covered 280,991 sqf (26,105 sqm) of space with an increase of of 10% compared to the previous year.
This year was also about igniting the power of some of most influential beauty influencers in the business and giving the exhibitors a chance to be covered on their social media channels. With over 23 million impressions and 400 posts these influencers which included ethnic, multi-cultural, television personalities, vloggers, and bloggers brought the show to a new level and really solidified its title of best in business.
Below are some of the new and returning programs that took place at Cosmoprof North America 2016:
Discover Green: Going Green – Discover Green was a special area curated with the input from Insiders Guide to Spa and dedicated to eco-friendly, clean, organic and/or natural beauty products.
Glamour Me: Experiencing Beauty Innovation Live – Glamour Me was a new beauty lounge that allowed attendees to experience participating exhibitor products first-hand, and with close to 200 appointments booked it has exceeded expectations. Attendees were able to select to have their hair, nails, skin or makeup show ready with quick 30 minutes services provided by select exhibitors.
Tones of Beauty: Multi-cultural Beauty – Also returning for the second year is the highly successful Tones of Beauty, which showcased a select group of coveted and innovative multicultural brands across every major sector: Skin, Hair and Color.
Discover Beauty – Presenting a line-up of start-up beauty brands, this high-end, curated section combined the best of both worlds: pre-arranged face-to-face meetings with key retail buyers such as Neiman Marcus, Lord & Taylor, Barneys New York, HSN and Kohl’s as well as a traditional exhibition presentation where all attendees are invited to come and discover these brands.
Discover Beauty Spotlights – Spotlights was an exclusive initiative within the Discover Beauty program. This department store-like presentation serves as a showcase for companies that are big on creativity yet smaller in size, but who are a prime fit for high-end retail stores, boutiques, salons and spas.
IBFE: – Returning for the second year, International Business Forum & Exhibition (IBF&E) focused on the Beauty Supply Chain business platform for companies specialized in contract manufacturing, packaging, machinery, OEM and raw materials.
TV Shopping Channel Auditions – Making a return were the live auditions for major US TV shopping channels QVC, HSN and Evine Live whereby exhibitors were able to pitch products live to the merchants. New this year, exhibitors were also able to audition with international TV shopping channels, and CPNA created a new collaboration with EVINE Live, an onmichannel retail experience.
Boutique – BOUTIQUE, buzzing with activity, was set up as a sampling bar showcasing deluxe premium-size samples from twenty exhibiting brands. For a donation of $10, attendees chose seven samples out of twenty-featured products and this year CPNA raised over $13,000 to be given to Look Good, Feel Better.
Discover Scent: The Smell of Success in the Air – Scent was also in the air this year – literally. An area on the show floor dedicated exclusively to fragrance, Discover Scent featured 13 niche fragrance brands curated with the assistance of Sniffapalooza.
CPNA hosts PBA Beauty Week – Cosmoprof North America not only celebrates the beauty industry, but also entrepreneurship evidenced this year at the second annual Beauty Pitch™ which was co-hosted by PBA on Saturday, July 23rd. This one-of-a-kind beauty competition showcased six innovative beauty companies who left the event with great opportunity ahead of them. The 2016 North American Hairstyling Award (NAHA) winners also were recognized during a star-studded awards ceremony on July 24, 2016 at Mandalay Bay Resort & Casino in Las Vegas. Held during PBA Beauty Week, North America’s largest, most inclusive beauty event, NAHA was hosted by Alan Cumming, Tony award winning actor, author and activist. This year’s Hairstylist of the Year was presented to Matt Swinney of Evolution in Minneapolis, MI. This is Swinney’s first NAHA Hairstylist of the Year honor. The event drew more than 3,000 attendees, while thousands tuned in to watch PBA’s live streaming broadcast online at Nahalive.com.
Cosmoprof North America will return to Mandalay Bay Convention Center July 9-11, 2017. Stay tuned to www.cosmoprofnorthamerica.com for information and updates. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA | COSMOPROFLV).
