Dark and Lovely® Au Naturale Expands Its Popular Anti-Shrinkage Collection with Clumping Curls

Cleanse, Clump and Go! The New Way to Easy Curl Definition

Dark and Lovely® Au Naturale, the award-winning authority on natural hair care and styling, is excited to introduce a new regimen to cleanse and define curls: Au Naturale Anti-Shrinkage Clumping Clay Cleanser and Au Naturale Anti-Shrinkage Clumping Curl Crème Gel, two products with a nourishing blend of Argan Oil and Coconut Oil that moisturizes and smoothes curls and coils.

Inspired by naturalistas as a curl enhancement, “clumping curls” is the act of hair strands binding together to create a natural curl without the frizz. What’s great is that the thicker the hair strand clumps, the bigger the curl. In the past, women with natural hair would create their own clay wash mixture – such as Bentonite Clay and Apple Cider Vinegar – to clump their curls. However, Dark and Lovely Au Naturale has taken the guesswork out of clumping curls by introducing this easy, no-need-to-cocktail system. Just cleanse, clump and go!

The clay cleanser kicks off the two-step system by softly binding and defining curls. Then the crème gel holds it all together, creating a new way of achieving curl definition. The new Au Naturale Anti-Shrinkage extension includes:

Dark and Lovely Au Naturale Anti-Shrinkage Clumping Curl Clay Cleanser – The first step of the clumping routine, this clay cleanser is formulated with a nourishing blend of Kaolin Clay, Argan Oil and Coconut Oil that cleanses without stripping hair of moisture and encourages curl definition.
Dark and Lovely Au Naturale Anti-Shrinkage Clumping Curl Crème Gel – The second step of the clumping routine, this crème gel holds your curls together without buildup and frizz.

The Dark and Lovely Au Naturale Anti-Shrinkage maintenance and styling line is infused with nourishing oils to provide all-day hydration, elongation, definition and nourishment for all curl types. Featuring an exclusive anti-shrinkage recipe, these products are specially formulated to address the unique needs of naturally curly hair textures to fight curl shrinkage, frizz, and elongate curls all-day long and contains NO drying alcohol, NO mineral oil, NO petrolatum, NO sulfates and NO parabens*.

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OTC Beauty Magazine

July 2024


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