Held at the Moon Palace Resort & Spa, over 1000 attendees traveled from across North America
With immense joy and gratitude, Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. (FSI), hosted over 1,000 hairstylists at the Moon Palace Resort & Spa in Cancun, Mexico, from September 27-30, 2024. FSI’s Cancun Conference 2024: Innovation, Education & Lots of FUN featured a wealth of educational classes, a Discovery Hub (Interactive Learning Center), along with spectacular events such as the Welcome Party and Gala, offering inspiration and networking opportunities.
Attendees had the chance to learn from Master Artists hailing from the United States, Canada, Mexico, Europe, and the Middle East. These industry icons demonstrated the latest trends and innovative techniques to inspire and empower stylists, ensuring they left with not only renewed creativity but also cutting-edge skills to apply in their daily work.
Dr. Shami personally expressed his heartfelt appreciation to all in attendance, recognizing the power of unity and education in the industry. “Thank you for being here; it’s a pleasure and an honor to represent Farouk Systems and to welcome each and every one of you,” he shared warmly. He praised the artistry and hard work of the beauty professionals present, stating, “Every one of you is an artist, and together, we can uplift our profession.”
Dr. Shami’s dedication to advancing education within the beauty industry was further emphasized in his closing words: “Whatever I do, I want to give back to you. I dream of this industry being the best in the world, filled with the most beautiful people.” His passion for empowering the next generation of stylists is evident in every aspect of FSI’s work.
Adding to the magic of the event, special guest JorgeX from Xpresion Creativos, an internationally acclaimed hairdresser, wowed audience members with his unique blend of technology and hairdressing innovation. JorgeX is known for pushing the boundaries of creativity and was recently named International Hairdresser of the Year for 2023/24.
Top FSI Educators, including Mego Ayvazian, Anna Cantu, Patrick Kalle, McKenzie Lehmann, Fadi Mehanna, and Leonel Rodriguez led a series of hands-on classes. Featured sessions included “Shear Brilliance: Trendsetting Cut & Color” and “Crowned Creations: Styling Splendor with Royal Treatment.”
The glamorous Gala Night was a standout moment of the conference, showcasing stunning performances and incredible artistry. Renowned hairstylists Mego Ayvazian, Anna Cantu, Bradley Tuggle, Rocky Vitelli, and JorgeX merged art and technology to create unforgettable runway moments, each one a testament to FSI’s educational focus. The stylists demonstrated their mastery using FSI’s groundbreaking tools, such as the LG CHI Color Master Factory, CHI Ionic Permanent Shine, and Royal Treatment products.
During the 3-day conference, FSI also debuted its newest tools, including the CHI LAVA AirGlam Multi Styler and CHI LAVA PRO Turbo Hair Dryer, sharing additional upcoming launches for 2025. The company’s focus on education and innovation was at the forefront, offering attendees a glimpse into the future of beauty technology.
Looking ahead, Farouk Systems Inc. remains deeply committed to educational excellence, continually raising the bar in haircare and styling. As attendees left the conference, they carried with them not just inspiration, but an arsenal of knowledge and skills to elevate their craft and careers.
For more information on Farouk Systems and upcoming events,
Please visit www.farouk.com
About Farouk Systems, Inc.: Farouk Systems, Inc. is a Houston-based company known for its innovation in the professional hair care industry. The company manufactures high-quality professional hair care products under the brands CHI, BioSilk, and Royal Treatment.
