Fresh Off the Recognition in Beauty Inc.’s 2025 

“100 Greatest Hair Products of All Time” for Best Product for Curly Hair

African Pride Unveils its latest innovations in its Moisture Miracle collection

African Pride continues to enhance the natural hair care experience with the exciting expansion of its Moisture Miracle Aloe + Coconut Water collection. After earning industry-wide acclaim with the award-winning Moisture Miracle Aloe & Coconut Water Pre-Shampoo Treatment, African Pride is introducing new must-have products that are sure to be winners in their own right. These additions build on the deep hydration and nourishment that made the pre-shampoo treatment a fan favorite, offering a complete curl care regimen—delivering moisture, strength, and definition from start to finish.

The new products work together to cleanse, hydrate, define, and protect, ensuring that every step of the wash day routine focuses on intense hydration and curl enhancement. Whether you’re cleansing, conditioning, or styling, these formulas deeply nourish your hair, leaving it soft, shiny, and frizz-free.

The Collection Includes:

Aloe + Coconut Water Hydrate & Cleanse Shampoo – SRP: $5.99 (12 oz)

A creamy, moisture-infused shampoo formulated with Aloe & Coconut Water to deeply cleanse and hydrate. This shampoo provides a rich lather, softens curls, and leaves hair feeling nourished.

  • Key Features:
    • Provides intense hydration
    • Softens and defines curls
    • Rich lather that effectively cleanses hair

Aloe + Coconut Water Hydrate & Restore Conditioner – SRP: $5.99 (12 oz)

Description: A lightweight conditioner enriched with Aloe & Coconut Water. It restores moisture, helps prevent breakage, and delivers soft, shiny hair.

  • Key Features:
    • Infuses hair with moisture
    • Restores and strengthens hair
    • Softens and adds shine

Aloe + Coconut Water Hydrate & Define Smoothie SPR: $5.99 (12 oz)

Description: A lightweight styling smoothie designed to improve moisture, enhance definition, and add shine. It nourishes and softens hair, leaving curls frizz-free and well-defined.

  • Key Features:
    • Enhances curl definition
    • Adds shine and moisture
    • Helps prevent frizz for smooth, defined styles

Aloe + Coconut Water Hydrate & Lay Edge Glaze SRP: $5.99 (6 oz)

Description: A non-flaking edge glaze that smooths and holds edges without crunch. It protects against edge damage while providing a long-lasting hold.

  • Key Features:
    • Non-flaking formula
    • Smooths and holds edges
    • Protects against edge damage

Aloe + Coconut Water Hydrate & Restore Deep Conditioner SRP: $5.99 (12 oz)

Description: A hydrating deep conditioner that restores moisture and repairs damaged hair. Infused with Aloe, Coconut Oil, and other natural ingredients, it leaves curls and coils manageable, hydrated, and strengthened.

  • Key Features:
    • Deeply nourishes and strengthens hair
    • Restores moisture to dry, damaged hair
    • Leaves hair soft, manageable, and hydrated

Join the African Pride family and #FeeltheDifference! For more information, please visit www.africanpride.com, follow on Instagram (@myafricanpride), Facebook (facebook.com/myafricanpride), and TiKTok (myafricanpride).

About African Pride

For 30 years, African Pride has addressed the haircare needs of all hair types and textures, whether natural or relaxed, with brands like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive Miracle, and Dream Kids. We believe in the unspoken power of a great hair day. The boost of energy given when your beauty and confidence are intertwined should be accessible to all women. African Pride products were created with premium, natural ingredients at an affordable price to ensure that you’re less stressed about your hair and more focused on stepping into your best self.


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Read the latest issue of
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May 2025

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