How Beauty Supply Store Owners Can Inspire Festive, Elegant Hairstyles This Season
The holidays always bring a desire for elevated beauty—sleek silhouettes, luminous makeup, and hairstyles that feel worthy of the season’s most sparkling moments. This year, the ultimate statement is the sculpted pin-up: bold, refined, and undeniably glamorous. It’s the kind of style that instantly transforms a simple outfit into a holiday showstopper.
As a beauty supply store owner, you can help your customers recreate this high-impact look by sharing expert tips and recommending the right styling tools. With just a little guidance—and a beautifully arranged product display—you can play a key role in their holiday transformations.
When you curate products with intention and present them alongside stunning visual ideas, you help shoppers imagine—and create—their most beautiful holiday looks yet.
Invite Customers to See the Look
Don’t hesitate to show your customers the inspiration. Encourage them to explore pinned-up styles visually:
- Display this page at your counter or styling consultation area
- Print it and add it to a “Holiday Hair Inspiration” board
- Keep a magazine or tablet open to this page so customers can browse while they shop
Customers love having a visual reference—it builds confidence and sparks ideas.
1. Build a Strong Styling Base
Great updos start with strong foundations. Suggest volumizing mousse or setting foam to create structure and lift before blow-drying.
Products to Highlight:
- Volumizing mousse
- Thermal protectant sprays
- Round brushes
Create a small display labeled “Prep for Holiday Glam.”
2. Smooth, Shape, and Sculpt
Polish is everything when creating a sleek, elegant pin-up. Recommend smoothing serums and shine sprays that help eliminate frizz and enhance the look’s glossy finish.
Perfect Pairings:
- Anti-frizz serums
- Shine sprays
- Fine-tooth styling combs
Offer a ready-made trio: serum + comb + hairspray = holiday styling set.
3. The Hold Heroes: Pins, Clips, and Combs
Pinned-up holiday hair is all about secure placement with discreet support. This is where your accessory section becomes essential.
Must-Have Items:
- Long bobby pins for creating structure
- Small pins for detail work
- Jeweled or metallic clips for festive accents
- Strong-hold hairpins for sculpting
Create an end-cap titled “Pin & Secure: Updo Essentials.”
4. Finish With Staying Power
Holiday events can run late—styles need endurance. Suggest firm-hold hairsprays that keep everything in place without stiffness.
Tip: Offer both high-shine and matte versions to match different customer aesthetics.
5. Add the Perfect Holiday Accent
Encourage customers to personalize their updo:
- Crystal pins for winter sparkle
- Velvet bows for softness
- Sleek metallic combs for a minimalist-chic finish
These add-ons pair beautifully with your pin and hairspray offerings.
