Get Twisted!

Over the past decade there has been significant growth in the men’s hair care product line selection. Manufacturers’ have mainly focused on expanding their offerings with styling gels, pomades, beard oils, stimulating shampoo and deep conditioners for natural hair growth. Recently, I have seen many old school styles return along with innovative products for styling natural hair and even using straightening combs on beards to add length.

There is an old product on the barbering scene creating a new flood of product designs to create the natural hair twist, lock or texturized look. This new product is simply a sponge. There are many forms of this product on the market. The most popular styling tool is a sponge with small 7MM or 10MM holes on the styling surface to help create the curly or twisted lock look for natural hair. This style can cost $40 up to $100 to get in a local barbershop or salon. Products like the Magic Twist Sponge by Black Ice, Nu Dred Sponge, or Curl Sponge has grown in popularity as a tool to create these looks.

Since men have reduced the tendency to have hair augmentations, implants and wigs, many have chosen to go natural. When using these sponges it is suggested to help prevent excessive hair loss, or damage by using a styling gel. It is important to detangle the hair while it is wet. Never detangle hair while it is dry; that can cause hair breakage.

You can suggest moisture-rich conditioners for natural hair; it helps to add slip when detangling the hair. An important thing to remember while conditioning hair is detangling. You want to have the client start from the bottom of their hair and work their way up. By gently loosening any hair that has been tangled with either a wide tooth comb or their fingers for best results. Remember you can sell more products by being an informed retailer.

Keep up the good work!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit

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May 2024


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