Gold ’N Hot™ Transforms Natural Hair without the Commitment and Damage of Chemicals

For the first time ever, the time to let your natural curls hang loose and have fun with your hair has finally arrived! Say goodbye to the terrible stress of chemically relaxing your hair, putting your hair through endless heat damage, and finally being able to get the drastic hairstyle change you desire without the commitment.
You can have the best of both worlds—natural and styled. Yes, you can own that fro and have sleek straight hair the next day. There is a reason Gold ’N Hot by Belson Products has been the leading multi-cultural beauty appliances brand for over 40 years and it’s because they are dedicated to making professional styling for all hair types possible with minimal damage.
With a few smart styling tips and the right tools, it is possible to get the styles you want and keep your natural hair looking and feeling shiny, silky-smooth and frizz-free. The true key to buying the right products is knowing what you need to do to maintain your hair type, knowing which features to look for and taking proactive measures to protect your hair.
The first and most important step to maintain healthy hair is to know and understand your hair type. Some people think the higher the heats, the better, but not all hair needs to be styled at such high temperatures.
Some hair types (extra curly, coarse, thick, wavy) require higher heats to take certain styles. However, other hair types (fine, thin, fragile) should never face temperature above 400°F. The great thing about Gold ’N Hot products is that they offer various products that give the user options suitable for any hair type.
One of the most popular household items is a blow dryer. With endless options, it is almost impossible to figure out which dryer to choose. The two most important features to look for in a blow dryer to maintain healthy hair is ionic technology and variable heat settings. An ionic dryer like the Gold ’N Hot Professional 1875 Watt Ionic Ultra-lightweight Dryer with Tourmaline helps dry hair faster, which exposes your hair to less heat. The dryer is sold with its own concentrator attachment to help distribute heat evenly, resulting in healthy, shiny beautiful hair. The tourmaline conditioning in this dryer emits negative ion heat to reduce static frizz. The variable heat/speed settings in the dryer make it easy to style any hair type—keeping in mind that some hair requires less or more heat.
The power to control the heat that touches your hair does not stop with your

blow dryer. It is also just as important to be able to control the temperature on your straightening or curling irons. The 24K Gold Curling Iron from Gold ’N Hot is a great option to go for any hair type. Its rheostat controlled temperatures range from 200°F to 500°F—making it the ideal curling iron whether you have thin, fine hair or coarse, curly hair. The high heats on this curling iron are made specifically to help style zig-zag coiled hair in its natural state—no hair relaxer or pre-straightening needed!
Many people with extremely course and curly hair think they need to first blow dry and then straighten their hair before it will even take the curl. The unique high heats on the Gold ’N Hot curling irons will take any hair in its completely natural state and give it a beautiful, natural looking curl when paired with a curl cream.
Along with knowing what temperatures are safe for your hair, knowing what temperature your tools are heating up to is also an important factor. A straightening iron the like the Gold ’N Hot 1” Ceramic Straightening Iron allows you to select the exact temperature you want your iron to be. The ceramic plates on this iron also distribute heat evenly for fast styling and minimize damage from heat.
The last but most important step to maintaining your hair is to always use a thermal heat protectant to minimize heat-styling damage. The new styling products line Gold ’N Hot is releasing this year will include a thermal defense serum that not only protects hair from styling heat, but also UV rays, chlorine, and stress from elastic bands. Additionally, the styling products line will include a hair treatment masque to replenish hair with the moisture it needs, a curl cream to lock in those beautiful, natural looking curls, and a shine serum to give that extra glow to any style.
If you’ve been looking for the right time to flaunt your natural locks or transition, the time is now! Gold ’N Hot hair tools have the technology you need to stop putting your hair through harsh chemicals and save you the time and stress of prepping your hair by blow drying and straightening before you finally get to curl it—eliminating unnecessary exposure to heat.

Gold ’N Hot is currently looking for excited new individuals who are eager to give us feedback on our products and increase brand awareness. If you’re interested in becoming a brand ambassador, please contact us or visit our website at Be sure to follow us or like us on Facebook, Twitter, Instagram, and Pinterest @GoldNHotElite for the latest updates, giveaways,
and more.




Amanda Cano is Marketing and Social Media Coordinator for Belson Products. She is a creative and driven marketing professional who graduated from St. Mary’s University in San Antonio with a degree in English-communication arts. Her complimentary expertise in graphic design, writing, design, multimedia and social media earned her the “Editor of the Year” title by the Texas Intercollegiate Press Association in 2013.

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June 2024


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