Hardware for Handsome

Tools—these are things men know. We’re not just talking about wrenches, hammer and saws though. We’re talking about beauty tools. Here are some of the industry’s hottest products to make your male customers as handsome as ever.







Get Lucky

For many men shaving their facial hair is a daily undertaking, and a quality aftershave is vital. Lucky Tiger® Bay Rum has been a fine grooming tradition since 1935 and is still going strong. Splash on all over to tighten pores, stimulate the skin and give a smooth, comfortable feeling. www.getluckytiger.com






Waxless Pomade

Shine ‘n Jam® PomWave is an innovative pomade for men that is free of wax, grease, parabens and dyes. What more could your most dapper of customers want? This waxless pomade enhances and controls natural waves while adding a smooth, sophisticated firm-hold finish for all hair types. www.amprogel.com






New Shade!

Your male hair color customers may be looking for a slightly new shade for summer—why not suggest SoftSheen-Carson’s new Dark Brown shade of the Dark & Natural 5 Minute Shampoo-in Haircolor? This permanent color provides natural-looking gray coverage, conditions in softness without ammonia, and works in just 5 minutes. Color lasts up to six weeks.                   www.softsheen-carson.com






Finish Strong

Offer customers the Oster Limited Edition T-Finisher for detailing and trimming around ears, beards, mustaches, sideburns and necklines. The whisper quiet™ pivot motor and break-resistant housing is enhanced with a patriotic American flag design, just in time for the Fourth of July. Packaged with a T-Blade, blade oil and a cleaning brush. Learn more about Operation Homefront (which Jarden Consumer Solutions and Oster Professional donate to) at www.OperationHomefront.net. www.osterstyle.com






The Buzz Around Town

Whether your male customers flaunt braids, dreads of pompadours, Dax Black Bees-Wax is the perfect pomade for them. Providing a light to medium hold, it moisturizes the scalp while hydrating hair and helping prevent against breakage. www.imperialdax.com









Fill-In Instantly

Thinning hair has got to go, and the Cover Your Gray Fill-In Powder for Men with Procapil™ is the natural looking solution. This rain and sweat proof concealer will not run, streak or rub off, but will wash out when shampooed normally. Procapil™ is a patented complex of natural botanicals that works to help promote growth and prevent hair loss. www.fillinpowder.com








Fresh and Clean

The scent of a man—there’s no denying its attraction, so why would men not start out their day with a foundation of manly scent. Suave Men’s Sport Recharge Energizing Body Wash offers a sporty aroma that leaves users feeling energized and smelling fresh. It boasts a rich lather and rinses clean. www.suave.com









Men Moisturize Too

Lotion is a necessary beauty tool to keep skin healthy and nourished. Palmer’s® Cocoa Butter Formula® with Vitamin E’s Men Body and Face Moisturizer combats rough, dry skin. This fast-absorbing product smoothes skin all over the body and face, and the fresh scent invigorates without overpowering. www.palmers.com






Stay Cool

Andis advises clipper customers to oil blades after every use for increased effectiveness. Keeping in the mindset of increasing the longevity of the life of clipper blades, offer your customers this product to keep them in tip-top shape: Cool Care Plus for Clipper Blades. This 5-in-one spray acts as a coolant, disinfectant, lubricant, cleaner and rust preventative. It’s a must-have for beauty and barber shops, pet salons, animal hospitals and more. www.andis.com






Beard Conditioning Combo

Little is as manly as a full, nicely groomed beard, but it is imperative for facial hair flaunters to take care of their face and beard daily. The Clubman 2-in-1 Beard Conditioner moisturizes facial skin and conditions beards simultaneously, enabling users to upkeep their style in less time every morning. www.clubman.com








Trim Away

Wild hair growth doesn’t stand a chance against the Wahl Personal Trimmer. Flaunting a 5-position trimming guide, this is the go-to for all touch-ups. This tool is packaged along with three AA batteries, a mustache/beard comb, 5-position trimming guide, blade guard, oil and operating instructions…everything your customers need. www.wahlpro.com



TEN5179Hold Tight

Who says styling gel is only for women? TENPRO proudly offers customers the Olive Oil Styling Gel, a moisturizing shaping product that meets the needs of everyone who wears their hair naturally and desires maximum hold without hardness. It’s also free of alcohol and parabens! www.tenprofessional.com

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

May 2024


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