Hats Off to Spring

Spring used to be the season when women would show off hats in various styles, but now things are different. Women throughout the world have learned to embrace their cultural DNA. They’ve learned that there is nothing quite as beautiful as the hair they were born with. They’ve said goodbye to chemical relaxers and are welcoming the great hairstyles they can create themselves, or with the expertise of a professional stylist. And now that they’ve discovered that their natural hair is their crowning glory, they wouldn’t dare hide their beautiful hair under a hat. So this Spring expect to see women of all ages proudly showing off their curls, coils, spirals and twists, and busily looking for the products that work best for their natural hair. It’s amazing how many different natural styles can be achieved with a little creativity and the right products.

For many natural hair wearers, the right product is MY DNA® by Universal Beauty Products, Inc. MY DNA® was created for natural hair consumers that have spiral, wavy, kinky, coily and straight textures who not only embrace their cultural DNA, but also inspire their children to love the natural hair they were born with.

Natural hair is unique, and comes with its own unique challenges. For instance, frizz happens. Luckily styling products are designed not just for style longevity, but also to help control frizz. That’s why when women use MY DNA® Moisturizing Hair Butter, they do not have to worry about frizz creeping up in the middle of the day. MY DNA® Moisturizing Hair Butter is also specially designed to reduce shrinkage and enhance stretch, thereby elongating curls for coily hair. All hair has a curl pattern, but the difference between having a style and having a great style is how well the curl pattern is defined.  MY DNA® Defining Custard defines the natural curl pattern while keeping hair shiny and frizz-free. To remove product build up, along with impurities from the hair and scalp, women rely on MY DNA® Sulfate Free Shampoo.  MY DNA® Sulfate Free Shampoo is formulated to gently remove build up without stripping the hair of moisture. The entire MY DNA® product line is designed to protect the integrity of the hair and preserve the overall well-being of the scalp. So when your customers complain about shedding and breakage, let them know that dehydration is often the culprit and MY DNA® provides the moisture needed to maintain healthy, hydrated and shiny natural hair.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

May 2024


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