The holiday season is the perfect time to connect with customers and boost sales through engaging events and workshops. Here are nine tips for beauty supply owners to create memorable holiday-themed experiences that will attract shoppers and encourage them to explore your products.
Plan a Festive Kick-Off Event
Start the holiday season with a kick-off event to build excitement. Offer a preview of your holiday deals, along with product samples or mini services, to engage early shoppers and generate buzz.
Host Festive Makeup Tutorials
Organize live makeup tutorials focused on holiday looks—like party glam or subtle everyday styles. Partner with local makeup artists who can showcase techniques using your products, and promote these events on social media and in-store.
Offer Skincare Workshops for Winter Care
Help customers prepare for the winter season with skincare workshops that focus on tackling dry skin. Provide product demonstrations, let attendees try the products, and offer a special discount for purchases made during the event.
Set Up DIY Gift-Wrapping Stations
Create a festive gift-wrapping station with holiday-themed wrapping paper and ribbon. Allow customers to wrap their own purchases, adding a fun, hands-on element to their shopping experience.
Organize a ‘Gift-Yourself’ Self-Care Session
Host a self-care event where customers can indulge in mini treatments or guided self-care activities. This could be a great way to showcase bath, body, or relaxation products as holiday gifts for themselves or loved ones.
Arrange Holiday Pop-Up Shops
Invite local brands or artisans to set up pop-up shops in your store, giving customers a chance to explore unique products. Promote these pop-ups through social media to broaden your store’s reach and draw new visitors.
Run a Holiday-Themed Product Raffle
Organize a holiday raffle featuring bundles of your best products. Encourage entries with purchases or social media engagement, creating excitement and offering customers a chance to win exclusive gifts.
Curate Holiday-Themed Gift Sets
Put together holiday-themed gift sets featuring popular products, making it easy for customers to find ready-made gifts. Offer a discount for bundled purchases to encourage gift-buying.
Create a Customer Appreciation Day
Dedicate a day to celebrating your loyal customers with special offers, small gifts, or refreshments. This gesture can make them feel valued and encourage them to return during the busy season.
