How Do I Prevent Hair Color From Fading?

The ApHogee Two-Step Protein Treatment is a well-known specialty protein treatment for stopping hair breakage and strengthening weak, damaged hair.

In addition to this core benefit, independent lab and salon testing have determined that the ApHogee Two-Step Protein Treatment assists hair color processing for the stylist and reduces color fading for customers. One of the most asked questions in beauty supply stores and a popular internet searched topic is “How do I prevent my hair color from fading?” Most answers on the internet include waiting to wash your hair, avoid hot showers, don’t use hot tools, deep condition less often, use color-safe products, etc.

ApHogee has a solution to this problem. By using the Two-Step Protein Treatment before a color service, the color molecules attach better to the hair cuticle, which means when the customer eventually washes their hair, the color molecules wash out less and keeps the hair color looking vibrant. Testing proves that ApHogee treated tresses experienced 30% less color fading over 10 washes as compared to untreated hair. The ApHogee Two-Step Protein Treatment can be used prior to any hair color brand or other color processes like henna. When using the Two-Step Protein Treatment as a pretreatment before applying color, it is recommended to complete the Two-Step Protein Treatment process, towel dry the hair and then follow the directions of the hair color product.

For stylists who purchase from your store, by using the Two-Step Protein Treatment on a client with porous hair, the ApHogee Two-Step Protein Treatment forms a protein matrix on the cuticle which in turn makes it easier to apply the color molecules to the hair. As most stylists will attest, trying to apply color to porous hair is a difficult challenge that they prefer to do without. Pre-treating porous hair with the ApHogee Two-Step Protein Treatment will make the stylist’s job a lot easier and will provide excellent satisfaction to the customer.

If the customer’s hair is damaged, weak, over-processed, or not in shape for a color process and the customer is concerned if their hair has the strength to color their hair, the Two-Step Protein Treatment will strengthen the hair and repair the damaged hair. With newly strengthened, repaired smooth, silky hair, the customer can then plan on coloring their hair safely. In situations such as this, for best results, it is recommended to use the Two-Step Protein Treatment one day and apply the color process the following day.

Another bonus tip for your customer who colors their hair is to use the ApHogee Keratin & Green Tea Restructurizer as their daily leave-in spray. This leave-in spray can be used on either dry or towel-dried hair.

Simply spray into the hair daily prior to styling the hair. The Keratin & Green Tea Restructurizer works by sealing the hair cuticle, which also helps keep the color molecules in the hair, thus preventing the hair color from fading.

Let your hair customers know about these products and how these products can help them improve their hair color, and you can improve your store’s sales.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

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OTC Beauty Magazine

June 2024


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