Kids have hair needs too, and their hair products are a priority. Here are some merchandising and product recommendations for a kid-friendly hair care section in your store:
Merchandising Strategies
Enhance the customer’s experience. The goal is to deliver a quality and memorable shopping experience that will motivate customers to spend money.
Target audience. It is important to know who your customers are and what they want. Purchase a variety of hair products that are specifically designed for kids and promote a healthy scalp.
Make your displays stand out. Have eye-catching creative displays that capture and entice the attention of kids. The displays should consist of a mixture of items to accommodate the diverse needs and should have bright lights, vivid colors and set up towards the front of the store.
Change your displays on a regular basis. Make it a habit to change your displays on a consistent basis. This will aid in pushing your products. If possible, have samples available.
Remember that eye level is buy level. Products placed at eye level are more likely to sell because they capture attention and encourage customers to make a purchase. Create a hair products display that is the level of kids.
It is important to keep in mind that kids need special shampoos and conditioners that are free from harsh sulfates, fragrances, and chemicals and are hypoallergenic. Allergens are a major concern for parents so do your research before purchasing items for your store.
Product Recommendations
Purchase items that are specially formulated for kids. Read the product labels to ensure the hair products contain safe and gentle ingredients for kids.
Have a wide array of hair care products that are designed for all hair types- curly, straight, wavy, textured and natural hair. Purchase shampoos, conditioners, moisturizing hair lotions, detanglers, hair gels and items for all hair types.
Have a variety of combs and brushes that will address all hair care needs. Brushes should contain boar, cushion or nylon bristles. Combs should be wet, detangling, wide toothed or multifunctional.
Be sure to have hair accessories such as satin or silk hair bonnets, barrettes, headbands, scrunchies, ponytail holders and more. These essentials are a staple for kids’ hair. Purchase them in a variety of colors and styles to accommodate the styles of kids.
