in-cosmetics North America brings global influence and expertise to the US

September 2018 – in-cosmetics North America 2018 is gearing up to host the most interactive personal care ingredients show the region has ever seen.


The third instalment of this event is set against a backdrop of the region’s continued global dominance and growth in the cosmetics and personal care sectors – evidenced by its revenue reaching US$82,492m in 2018[1]. The market is forecasted to grow by 2.2% (CAGR 2018-2021) annually1, with the skincare segment leading the charge and expected to hold 13-14% market share[2] (US$20,116m) in 20181.


With this wealth of opportunity in mind, in-cosmetics North America has been carefully curated to answer visitors’ demands for an interactive platform that fully explores current innovations, upcoming trends and provide the right tools – through the insights of respected experts – to make a positive impact on their businesses.


The 2018 show will, again, debut new initiatives designed to help marketers and cosmetic chemists in their quests in creating the next ground breaking, effective NPD. For the first time, suppliers will be able to network with the forces behind the influx of new influential and ambitious small brands that are taking the US by storm.


The buzz surrounding indie brands in the cosmetics space in the US is further compounded by e-commerce giant Amazon recently announcing the advent of an Indie Beauty Shop within its Marketplace. And in support of this exciting sector,

in-cosmetics North America will launch its Talk to the Indies programme.


Taking place on the second day of our indie brand program will facilitate exploratory business conversations between brand owners, leading suppliers and consultants. A dedicated session on the second day will also look at some of the biggest challenges facing this emerging group, such as distribution difficulties, entering consumer consciousness and keeping up with fast-moving trends.


The focus will shift to speed networking sessions on the second day, with suppliers given the invaluable opportunity to meet with indie brand owners and representatives. Exhibitors are also invited to join the sessions, providing both parties with an opening to make real business strides at in-cosmetics North America.


Global influence

Whilst North America may have the largest share of the cosmetics market, there are several key regions that contribute break-through innovations and own considerable market share. The show reflects this trend with a key focus on exhibitors from across the world’s biggest cosmetics markets including Asia – one of the world’s top 10 markets worth an estimated US$13 billion[3] – and Brazil, which accounts for 9.4% of the global industry[4] with sales worth US$31bn[5]. There will also be significant European representation from countries including Belgium, Germany, France and the Netherlands.


The 2018 edition of in-cosmetics North America will see a host of new companies to the show, accounting for 30% of exhibitors. Among them will be Jean Niel SAS, French expert in global olfactive trends, fragrance legislation and both technical and innovative development; Chinese global supplier of pearlescent pigments, matte pigments, fillers and other special effect pigments, Kolortek Co.,Ltd.; Italian high-tech company Naturalis, which specialises in combining nature and science; US company Geltor Inc., which combines synthetic biology, materials science and computational tools to create textures inspired by nature; SEPPIC (USA office), which specialises in innovative and high-performance specialty ingredients; and Equipforskin Co Ltd from South Korea.


One of in-cosmetics North America’s biggest unique selling points the extensive educational programme that includes Marketing Trends and Regulations Seminars, Technical Seminars, Formulation Lab and live demonstrations. Each area aims to equip visitors with the knowledge, techniques and inspiration necessary to take valuable learnings back to their business and create the next wave of industry-shaping formulations.


Marketing Trends Theatre

The Marketing Trends and Regulations Theatre continues to draw unrivalled interest, with marketers and R&D teams keen to hear about the latest regional and international trends. These sessions have proved popular amongst visitors, with attendance jumping by 83% in 2017.


This year’s programme is expected to be even more popular with speakers covering a range of topics from Dermocosmetics: the junction of skincare and health and wellness, delivered by Kayla Villena, Senior Analyst at Euromonitor International; to the sustainable development goals of cosmetics, presented by Dr. Barbara Olioso, Founder of The Green Chemist Consultancy; and tricks on how to utilise skin microbiome research in cosmetic product development, explained by Nava Dayan Ph. D, Owner of Dr. Nava Dayan LLC.


The latter will take place as a panel discussion, welcoming experts from Clorox,

Amway Corporation and Medler Ferro Woodhouse & Mills, who will each share their views on research and development that shed light on potential routes to market.


Continuing with the show’s global focus and spotlight on Asia, Florence Bernardin, Founder of Information and Inspiration and renowned expert on the Asian cosmetics industry, will discuss the drivers of the J-Beauty phenomenon. A second session with Bernardin will look at hybrid cosmetics from Asia, exploring new textures, ingredients and formats, and will no doubt prove popular among North American marketers.


Technical Seminars Theatre

Meanwhile, in the Technical Seminars Theatre, visitors will glean the secrets they are searching for on how to get the most out of ingredients and meet specific consumer demands. With blue light and its damaging effects on skin becoming a more prevalent issue, visitors will be able to attend Eva Galik, Senior Business Development Manager at bitop AG’s session on blue light, pollution and UV, where she will impart the way a natural molecule can fight urban skin stress.


As manufacturers strive to respond to consumers’ desire for a flawless complexion, Roland Hubaux, R&D Lead Scientist at StratiCELL, will share his thoughts on the role of reconstructed skin models in studying inflammation and barrier resilience.


Free, interactive education

In addition to the varied and diverse exhibitors and free-to-attend educational sessions available, visitors will also benefit from in-cosmetics’ unique interactive initiatives, such as the Sensory Bar and Make-Up Bar, Formulation Challenge, Formulation Lab and Innovation Zone.


With the Sensory Bar providing a rare and priceless hands-on opportunity to sample innovative textures, tastes and smells, such as heating and cooling and gels, visitors will also be able to experience the latest pigments and technologies showcased at the Make-Up Bar. Both areas will enable beauty professionals to keep up with rapidly-changing trends and identify the next big thing.


The Formulation Lab is invaluable for cosmetic chemists who have an unrivalled chance to learn from expert formulators from some of the world’s most significant cosmetics companies, such as Kobo Products and Sensient Cosmetic Technologies.


The 2018 Formulation Challenge will see teams of cosmetic or contract manufacturers, such as Colgate Palmolive, Unilever, Estee Lauder and Swiss American CDMO, pit their creativity against each other and produce a marketable and innovative product from a mystery box of ingredients in just 90 minutes. This year’s winner will seek to take the crown from defending champions Colgate-Palmolive.


Another unique selling point of in-cosmetics North America is the show’s Focus on Marketing: The Story Behind The Science tours, guided by product development consulting company BeautyEdge. The route will take marketing professionals to several suppliers’ stands and three key show areas, offering inspiration and the perfect networking platform to talk business with specific suppliers. Stopping by the Sensory Bar and Make-Up Bar, as well as the Innovation Zone, participants will return to work with plenty of ideas after seeing all the latest products and live demonstrations.


Daniel Zanetti, Exhibition Director of in-cosmetics North America, said:

“The cosmetics market is one of the fastest-moving industry sectors, driven in part by ambitious consumer aspirations and, on the other side, relentless and inspired manufacturing innovations. Our goal at in-cosmetics North America is to curate a hub that enables cosmetic chemists and R&D professionals to gather all the information and insights they need to return to their businesses and create the next extraordinary innovations that will take the industry by storm.


“The 2018 instalment will be bigger than ever, with more emphasis on interactive elements to provide more real business benefits than ever before.”


in-cosmetics North America will take place at the Javits Center in New York from 17-18 October 2018. For more information and to register, please visit




[3] Mintel 2017

[4] Brazilian Association for the Personal Hygiene, Perfume and Cosmetics Industry (ABIHPEC)

[5] Euromonitor International 2015

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