INDUSTRY NEWS – April 2016

New Year, New Products and New Brands for Spilo

Spilo Showcases Expanding Portfolio at WBC 2016

For Spilo, WBC was a great way to kick off 2016! Reconnecting with customers while introducing new items and brands played a huge role in the overall success of the conference. Spilo’s constant expanding portfolio showcased at WBC included Tony Moly, Elegance, Headblade, T3 and exclusives such as Little Box of Pretty, Rubis, Personna and Flowery. As the beauty industry continues to blossom, Spilo is looking forward to maintaining a leadership role in identifying trends and offering high quality product as customers diversify and experiment with their product mixes. Here is a list of some of Spilo’s 2016 “Hot Topic Brands”:


  • Little Box of Pretty – Our 10 SKU brand that brings a unique sense of organization to professional quality, trend-driven hair accessories.
  • Magic Washcloth Makeup Remover – Our exclusive microfiber cloth is the chemical-free way to remove makeup (even waterproof) with ease!
  • Rubis – 13 new products from the world’s finest Swiss tweezer/scissor manufacturer, exclusively at Spilo.
  • Personna – The all new Personna Flare shaping razor ushers in a new wave of hair tool innovation.


Flowery and Little Box of Pretty are owned by Spilo Worldwide, a leading manufacturer, importer and International master distributor to the professional beauty industry for over 70 years. Learn more at


Rubis logoWeb Personna logoWeb LBOP logoWeb Magic Washcloth logoWeb









in-cosmetics North America Brings Global Innovation, Education and new Suppliers to the US

Two days in September, hundreds of business opportunities and an exclusive collaboration with MakeUp in NewYork

The inaugural in-cosmetics North America, the latest addition to the world-leading portfolio of personal care ingredients events, will take place from 7-8 September at Manhattan’s Pier 36 venue. With a dual focus on product innovation and technical education, the event will provide US-based brands and manufacturers with a chance to source the latest, most innovative raw materials.

Alongside in-cosmetics’ trademark business focus, technical education will take centre stage. Visitors will hear from leading international industry experts, who will discuss some of the personal care industry’s most pertinent subjects, while a Formulation Lab on the show floor will provide hands-on practical training for R&D professionals.

Additionally, a series of Innovation Seminars, Formulation Displays and Marketing Trends presentations will enable visitors to identify products, techniques and industry trends, to inspire the next generation in personal care products.

More than 100 suppliers from 20 countries have already signed up, including companies from France, Germany, India, Brazil, Argentina, Japan and South Korea. All will showcase innovative ingredients and technologies, and many will be in the US for the first time.

The organisers of in-cosmetics North America have also revealed that private rooms will be available for business meetings with chosen suppliers, helping to increase new business opportunities and enabling manufacturers and suppliers to maximise their productivity at the event.

The event’s Lower East Side location will enable visitors to gain easy access to accommodation and restaurants in Manhattan, as well free transportation from Penn Station, Central Park and selected hotels.

in-cosmetics North America will also join forces with the highly-targeted MakeUp in NewYork show – which takes place on the same dates – to deliver a unique experience to R&D, Marketing and Purchasing teams planning to attend the events. Just 20-minutes away, at Brooklyn’s Grand Prospect Hall, visitors will find innovative formulation and packaging solutions for color cosmetics.

Together, the events provide an opportunity for brands to meet suppliers throughout the cosmetic and personal care supply chain. Visitors will be able to take advantage of a free shuttle operating between the two venues, gaining access to a host of complementary networking and education opportunities.

Lucy Gillam, Director of the in-cosmetics Group, commented: “in-cosmetics and MakeUp are the strongest sources of innovative cosmetics ingredients, formulation services, packaging, accessories and market intelligence worldwide. We’re delighted to be teaming up in New York to serve the global personal care industry.”

Further information can be found at




The Professional Beauty Association and Cosmoprof North America Announce “INSPIRE: A Night Celebrating Beauty Entrepreneurs”

INSPIRE to Feature Beauty Pitch™ 2016 Live Competition

The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) are excited to announce INSPIRE, a night celebrating beauty entrepreneurs. INSPIRE, to be held Saturday, July 23rd, will kick-off PBA’s Beauty Week and CPNA exhibition. This must-attend event will also feature the live Beauty Pitch™ 2016 competition. Proceeds from the event will benefit both the Professional Beauty Association’s Foundation and City of Hope, a comprehensive cancer center.

“The Professional Beauty Association is honored to be hosting INSPIRE, a night focused on the entrepreneurial and charitable spirit of our industry. This year, INSPIRE will feature Beauty Pitch 2016, our live competition with the return of celebrity guest Mark Cuban,” said PBA Executive Director Steve Sleeper. “After the success of the inaugural event, we are excited about moving Beauty Pitch to the opening night to create INSPIRE, a celebration of our amazing industry and our long legacy with City of Hope.”


INSPIRE schedule of events:

6:00 pm. – 8:15 p.m.                INSPIRE Reception

7:00 p.m. – 8:15 p.m.               INSPIRE Dinner

8:15 p.m. – 10:00 p.m.             Beauty Pitch 2016: Live Competition

10:00 p.m. – 11:30 p.m.           Inspire After Party


Beauty Pitch 2016

Launched in 2015, Beauty Pitch is a beauty-centric competition focused on helping entrepreneurs take their business to the next level. Beauty Pitch 2016 is looking to engage beauty entrepreneurs in two separate business categories: Startup Category, (revenues ranging from $100K to $5M) and the Established Category (revenues ranging from $5M and above).

The competition is open to beauty entrepreneurs from all sectors including prestige, mass, clinical, organic/natural, the professional salon/spa market and technology service providers. Interested companies must be based in the United States (US), have US distribution, show an annual 10% growth in revenue since the launch of the business and meet the category revenue requirements.


Beauty Pitch Application Information

Beauty Pitch applicants will need to prepare a two-minute video, complete an online application and submit a one-page executive summary. Three finalist companies from both the Startup and Established categories will pitch their businesses to a live audience and panel of judges at 8:15 p.m. on Saturday, July 23. Celebrity entrepreneur Mark Cuban will be returning to the competition as a celebrity judge. The cost is $250 for CPNA Exhibitors and PBA Members, and $500 for other applicants. From March 16 – April 29, the cost to apply is $350 for CPNA exhibitors and PBA members, and $600 for other applicants.


Beauty Pitch Timeline:

February 1 – April 29th            Entry Process Opens

April 1st                                   Event Tickets Go on Sale (Early Pricing)

May 17th                                  12 Semi-Finalists Notified

May 23rd                                  Online voting starts for the Audience Choice Awards

June 7th                                    6 Finalists Notified

June 24th                                  Early Ticket Pricing Ends

July 23                                     Live 2016 Beauty Pitch Competition during PBA Beauty Week


Please visit for more information about the application process and event. Also, visit, and to learn more about all of these organizations.




Aileen Nunez
Eric Cheek
Danny Amorim









Andis® Total Look Competition Challenged the Best Barbers in the Industry to Ignite their Cutting Edge Style and Technical Skill at the World’s Largest Multicultural Beauty Show

The prestigious Andis Total Look Competition took center stage at the annual Bronner Brothers International Beauty Show on Sunday, February 21, 2016, at the Georgia World Congress Center in Atlanta, Georgia.

Thirty-five barbers from across the country competed in this year’s event. In front of an audience of more than 600 people, the contestants had to execute a complete haircut using the Andis Excel Ultra™ clipper and GTX T-Outliner® trimmer in just 30 minutes, in addition to the head-to-toe fashion look. Contestants were judged on technical execution of styles, originality, suitability and head contour.

“Our goal with the Andis Total Look Competition is to encourage the contestants to really embrace their creativity and flex their haircutting muscle, while demonstrating the performance and versatility of our professional tools,” said Aileen Nunez, Andis Company’s International Education Manager. “We want our competitors to use all of their skills and experience to create looks that push the style envelope.”

Nunez managed the event while nationally recognized barbers and Andis Educators Danny Amorim and Eric Cheek were on stage discussing haircutting techniques and Andis tools.

Shaun Corbett of Da Lucky Spot Barber, in Charlotte, North Carolina, earned first place and $800 in cash and product for his re-creation of actor and comedian Eddie Murphy’s Prince Akeem character from the popular 1988 film, “Coming to America.”

“Shaun’s ‘Coming to America’ movie theme hit high marks with the judges, and creatively it was the most original concept,” said Nunez.

“I want to thank Andis for the chance to flex my creative muscle and have fun at the Total Look Competition,” says Corbett. “I hope this win serves as a launch pad for great things to come.”

Don Kutz of B.W.A. Chair of Champions Barber Shop, in Gary, Indiana, was awarded second place ($250 in cash and product); and Ryan Lemoine of Precision Cuts Barber Shop, in Auburn, Alabama, took home third place ($200 in cash and product).







Wahl Introduces Vintage Edition 5-Star Senior and Hero to Commemorate the Rich History of Barbering and the Tools that Shaped It

Retro-Inspired Tools Look as Sleek and Stylish as the Haircuts

Respect the past. Look to the future. That’s the inspiration for the release of the Vintage Edition 5-Star Senior and 5-Star Hero from Wahl Professional, a grooming products leader in the salon and barber industry since 1919.

“Our 100th Anniversary is quickly approaching,” says Lance Wahl, Director of Sales and Marketing for Wahl Clipper Corporation, Professional Division. “There is no better time to unveil a nostalgic look that commemorates the rich history of barbering and the tools that have helped shape it.”

The limited edition tools celebrate the work of early barbers and stylists who revolutionized men’s grooming while empowering professionals today to be innovative in the industry. While the retro-inspired, vintage tool designs are a throwback in look, they are just as sleek and stylish as the haircuts.

“The Wahl Senior and Hero execute a precision cut, every time,” says Master Barber Rick Morin, member of the Wahl Education and Artistic Team (W.E.A.T.). “The new vintage designs will have barbers and stylists talking, especially those who are already cutting with the Senior and Hero. They’ll want to add these to their arsenal as a commemorative item.”

“The Senior is my favorite because of the surgical blade and V9000 motor,” says Morin. “The surgical blade has a tapered edge that allows for easier blending on short haircuts. The Senior has a V9000 motor with almost twice the power in this clipper up from the V5000 clipper, which allows for more precise cutting.”

The Vintage Senior is ideal for professionals who are ready to upgrade their clipper.

“When tapering, I use the Senior at the start of a haircut for uniform length,” Morin said. “For fading, I use it after I make my initial guide with my Hero.”

The 5-Star Hero is a corded T-blade trimmer that replicates the look and shape of the Senior. The high-quality Hero is excellent for outlining, edging and design, especially hair tattoos.

“You’ll cut a nice fresh blend with the Senior,” says Morin. “And because everyone loves the Senior, Wahl launched one similar in a trimmer – The Hero.” The Senior and Hero are both available for a limited time in the vintage edition this April.

For more information about Wahl Professional, please visit







in-cosmetics Set to Shine Spotlight on North America in Paris

in-cosmetics, April 12-14, Paris Expo, Porte de Versailles, Paris

When it returns to Paris in 2016, in-cosmetics will shine a light on North America—the largest personal care market in the world. From April 12-14, visitors from around the world will be given a chance to learn what keeps the US at the forefront of the industry and what the coming trends will be.

North America continues to hold the lion’s share of the personal care market, with more than 2,000 cosmetics manufacturers, representing 18 percent of the industry. Currently worth $78.1 billion, the USA’s beauty and personal care market’s retail value is expected to shoot up to $89.5 billion by 2019, according to Euromonitor International.

Should the sector achieve growth predictions, it will have increased by almost 35 percent in just 10 years. Premium beauty products will lead the way, with the sector forecast to expand by 19 percent over the next four years.

Visitors to in-cosmetics, which is supported by the US Department of Commerce, will be able to experience a free-to-attend educational program, part of which will be designed to aid the growth of businesses in the US. The program will include a number of sessions devoted to helping cosmetics and personal care companies grow their businesses in the country over the coming years.

Among industry experts presenting on the US market will be David Tyrrell, Global Skincare Analyst at Mintel, who will run a session on US trends and the local and global impacts that they have. Meanwhile, Vera Sandarova of Kline & Company will discuss personal care ingredients market changes, trends and the outlook on niche ingredients in the US market.

In addition to the renowned educational program, companies including Ashland, AMA Laboratories and Elementis will be among those exhibiting at the show. There will be a diverse mix of businesses, from start-ups to established multinationals, offering both active and functional ingredients.

A dedicated pavilion, hosted on the exhibition floor, will also focus solely on the US. Housing raw material and ingredients businesses from across the region, visitors will be able to meet new suppliers and identify ingredients that have the potential to create the next generation of cosmetics products. A further 44-plus US-based ingredients companies will take their place on the show floor.

Cathy Laporte, Exhibition Director, said, “The US market is hugely important to the industry. We believe the content to be delivered in Paris will help businesses achieve success in the country, by providing unique insights into the trends driving the next generation of personal care products in North America.

“Not only that, our US-based exhibitors will be given a great opportunity to showcase raw materials and ingredients to a global audience who are looking for innovative new ideas that can help increase sales at home and abroad.”

For more information, visit the show website at




Mario Gonzalez


Exciting Move for Mario Gonzalez as he Steps into Retirement

OTC Beauty Magazine is proud to honor Mr. Mario Gonzalez, the recent National Sales Manager of DeMert Brands, as he retires from the beauty industry. He excitedly takes this next step and plans to fully enjoy retirement while he is “still young and healthy.” We thank him for his 27 years of dedication to make this business great.


Below is a brief listing of companies Mr. Gonzalez has worked for in the past.


  • Helen of Troy, El Paso, Texas

May 1989 – August 1999


  • Oster Professional, Boca Raton, Florida

September 1999 – June 2013


  • DeMert Brands, Lutz, Florida

June 2013-March 2016

Mario DeMertbooth2015Web IMG_8308Web

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