Men Embracing the New Nappy and Natural Movement
Written by ReGia Davis
Let’s admit it, we’ve all encountered men who we either know, or have walked past, to where the first thing we noticed was their hairstyle. The style is so bold that it catches your attention and makes you wonder, “What do they do to their hair?” Society has grown accustomed to seeing men with fades, afros and locs as the only hairstyles for men. Well, it is safe to say that men have unapologetically taken their hairstyles to another level and have proudly embraced their natural manes.
Even though the term “natural” is normally referred to a woman with an unaltered mane, men too have natural hair. Frohawks, nappy temp fades, high top fades, and tampered fades and fros are natural hairstyles.
Men wearing their natural mane can now purchase Nappy Styles, a product line that focuses on men’s natural hair. Nappy Styles is the first product line specifically developed for today’s unaltered nappy and natural hair. These products were inspired by Master Barbers to help manage and maintain these hairstyles.
The Nappy Styles line consist of five products: 3N1 Napping Shampoo, Napping Quick Soft Leave-In Conditioner, Napping Crème Paste, Napping Gel, and Hair and Beard Oil. These products are infused with today’s most wanted natural ingredients including Black Castor Oil, Shea Butter and Coconut oil, providing the hair with all the nutrients, moisture, shine and softness.
Whether a man is looking for a cleanser, a moisturizer or a styling product that will get their hair just the way they want it, Nappy Styles offers it all at an affordable price. The great thing about Nappy Styles products is that men can ditch the brush and comb, and embrace their soft, nappy hair with products made specifically for their unaltered hairstyles. Learn more at www.nappystyles.com.
in-cosmetics North America Reveals New Alliance with PCPC
The personal care ingredients show partners with industry’s leading national trade association
in
-cosmetics North America, the new personal care ingredients event has announced its collaboration with the Personal Care Products Council (PCPC). Announced with just months to go until the inaugural exhibition takes place in New York on September 7-8, the partnership will help to promote a commitment to product safety, quality and innovation within the industry.
Based in Washington D.C., PCPC is a leading trade association that represents the global cosmetic and personal care products industry. Representing more than 600 member companies that manufacture, distribute and supply the vast majority of finished personal care products marketed in the US, PCPC will be exhibiting at the show to raise awareness of product safety.
Other exhibitors already booked at the show include a range of new and well-established companies. Lipotrue, for example, will offer insight into new technology developing active ingredients. Meanwhile, Gattefossé, renowned for its expertise in plant extraction, will also run a stand showing an exciting range of active ingredients. Natural cosmetics is a popular development in the current US market and these exhibitors will provide in-depth insight into how the market is developing.
The show’s speaker line-up is structured to be a topical and content rich program addressing pertinent trends the industry is facing today. The latest confirmed speaker is Belinda Carli, Director of the Institute of Personal Care Science. Carli will showcase how manufacturers can look to create disruptive formulations for foaming products as part of the innovative ‘Formulation Lab’ programme.
Daniel Zanetti, Exhibition Director of in-cosmetics North America, commented: “We are very excited to announce a collaboration with PCPC. in-cosmetics is committed to the importance of high quality standards in product safety within the industry. Maintaining these standards is top of the agenda and we’re looking forward to working closely with the team at PCPC to raise awareness and continue educating our audiences.”
Mark Pollak, Senior Executive Vice President & Assistant Secretary, Personal Care Products Council, added: “Every day, millions of families around the world rely on and trust their personal care products. From moisturizer, lipstick and fragrance to sunscreen, soap and anti-cavity toothpaste, these products are essential to living better, healthier lives. in-cosmetics North America is a fantastic platform for us to connect with more manufacturers and suppliers to spread the message about product safety, quality and innovation, and educate them on trends moving forward.”
The first show in the in-cosmetics North American event series takes place September 7 – 8 2016, in New York City. For more information, visit www.in-cosmeticsnorthamerica.com.
Andis® Releases Pro Dry™ Tourmaline Ionic/Ceramic Hair Dyer in New Inferno Red Color
Andis expands its line of professional Pro Dry™ tourmaline ionic/ceramic hair dryers to include a new and vibrant Inferno Red color. Designed for all-day salon use, the Pro Dry Tourmaline Ionic/Ceramic Hair Dryer has 1875 watts of power for creating shiny, silky and frizz-free styles.
“If you’re looking for a lightweight and versatile dryer that can do it all, this is it. The tourmaline, ionic and ceramic technologies work together to break down water molecules faster to lock in the moisture that healthy hair needs,” says Karen Formico, vice president of marketing for Andis. “Perfect for blowouts, this dryer features a Hyper DC motor that is able to dry hair in the quickest amount of time while preventing heat damage for healthy, beautiful hair.”
The Pro Dry Tourmaline Ionic/Ceramic Hair Dryer’s features include two speeds, three heat settings, a removable filter cap for easy cleaning and a cool-shot button for locking in desired looks. Each dryer includes a snap-on concentrator and a pick attachment to provide professionals with additional drying and styling options. The Pro Dry Tourmaline Ionic/Ceramic Hair Dryer from Andis includes a one-year warranty. Visit www.andis.com.
Andis® Launches #AndisNation Ambassador Program
Andis® Company announced the launch of its first social media ambassador program, #AndisNation. The program was open to all men’s grooming experts in the United States who exhibit Andis’ commitment to delivering cutting-edge style to become third-party ambassadors for the brand.
Any men’s grooming specialists, including barbers, stylists or cosmetologists, who are passionate about using Andis’ industry-leading tools to deliver the very best results in the men’s grooming space could apply to become an #AndisNation Ambassador. As part of the program, ambassadors will have access to new products, including exclusive product launches to review via social media.
“Through Andis Nation, we are looking to discover brand ambassadors who are not only masters at their craft, but also passionate about using Andis professional tools to create both classic and eclectic looks,” says Karen Formico, vice president of marketing. “At Andis, we want to foster the amazing growth we’re seeing in men’s grooming and our #AndisNation program is way for us to work closely with men and women who share that passion for our brand.”
To be considered for the #AndisNation program, applicants were required to upload a photo of a finished men’s haircut to Instagram with a description of why they want to become an #AndisNation Ambassador. All Instagram submissions must include the #AndisNation hashtag. Andis will select the top 20 men’s grooming specialists who post to Instagram before Friday, July 22.
For more information about #AndisNation, please visit Andis on Facebook (@AndisCompany), Instagram (@andisclippers) or Twitter (@AndisCompany) to learn more.
Lottabody Wants You to #CoWashandChill with its New Cleanse Me Co-Wash
The co-wash is the first cleansing product in the brand’s coconut and shea oil infused product range.
Lottabody has added a Cleanse Me Co-Wash to its range of coconut and shea oil infused styling products. The move was a natural next step for the brand’s offering, which includes six other styling products designed to cut down on styling time and increase manageability for women with all hair types and textures.
The Cleanse Me Co-Wash is a cleansing conditioner that gently cleanses and removes product residue while deeply penetrating and hydrating hair. This cleanser is enriched with coconut oil and a blend of both shea oil and shea butter in a formula that not only leaves hair clean and moisturized, but also detangles, conditions, tames frizz, adds brilliant shine and reduces shrinkage; the latter of which is a huge pain point for women with textured hair.
Women with curly, coily or coarse hair textures often experience excessive dryness, which can worsen when routinely using shampoos that strip the hair of its natural oils (calledsebum) and lead to hair damage. Co-washing has the opposite effect using the hair’s own natural oils to cleanse and condition the hair and scalp while replenishing and locking in moisture which makes the styling process a breeze.
“Our goal with Lottabody has always been to create a range of products that meet the manageability, affordability, maintenance and styling needs of today’s woman on the go, so in that regard adding the Cleanse Me Co-Wash was a no-brainer for us,” said Jolorie Williams, Vice President of Multicultural Marketing at Revlon Pro. “We’ve also found that once women begin using a system of products that works well for their hair, they generally want to continue using items with that same formula, which is a sentiment we’ve heard from Lottabody’s consumers on social media who’ve been asking us to add cleansing products since last year,” Williams added.
The Cleanse Me Co-Wash joins existing products in the Lottabody signature collection with coconut and shea oils, which launched in June 2014 and includes: Style Me Texturizing Setting Lotion, Moisturize Me Curl & Style Milk, Wrap Me Foaming Mousse, Shape Me Custard Gelée, Control Me Edge Gel and Love Me 5-n-1 Miracle Styling Crème. Visit Lottabody.com, or join the conversation on Instagram, Twitter and Facebook @LoveLottabody.
Inaugural Premiere Barber Challenge Powered by Andis® Draws Hundreds as Men’s Grooming Competitors Create Cutting-Edge Styles
It was standing room only at the inaugural Premiere Barber Challenge Powered by Andis®, as top men’s grooming specialists from around the country—both professionals and students—competed to create award-winning styles using Andis® professional tools.
“We’d like to thank everyone for their participation at this first-time event—the competitors put on an amazing show,” said Karen Formico, vice president of marketing for Andis. “The finished looks created reflect some of the best work being done in the men’s grooming space today and show what’s possible when talented 
barbers and stylists express their passion, creativity and expertise using Andis clippers and trimmers.”
On Sunday, June 5, Christopher Quinones of Gainesville, Ga., who is also manager of Legends Barber Shop, won first place in the professional competition for his finished cut that included a vibrant red high-top mohawk with an intricately designed undercut. With the win, Quinones took home a massive champion’s trophy, $250 and an Andis tool package. All competitors received an Andis tool package valued at more than $150.
Jesse Almodovar, of Walden, NY, and The Barber Lounge, was the Challenge’s runner-up for his execution of a high pompadour coupled with an undercut whirl design. Third place went to Orlando’s Steve Trujillo, from Art of Fades barber shop, for his aggressive, electric blue mohawk paired with a flawless skin fade.
The professional competition was the best-attended competition at the Premiere Orlando Show and drew more than 400 attendees, which included barbers, cosmetologists, stylists and students who watched intently as the barbers worked quickly during the competition.
In the student division, Jamarcus Phipps won first place, with Shaneil Lorenzo and Jose R. Madrigal securing second- and third-place, respectfully. www.andis.com
NEW Flowery “Starry Night” File Catty Collection!
Make a wish upon Flowery’s new 4-in-1 File Catty featuring three dreamy fall designs.
Maintain the perfect “on-the-go” manicure with one of Flowery’s new Starry Night File Catty’s which are now available. This exclusive collection features three dreamy designs including “Dazzled in Gold,” “Chevron” and ‘Starry Night”. Each high-quality nail file is packaged in a sleek protective case that also serves as a manicure tool, featuring a nail snag quick fix window, cuticle pusher and under nail clean sweep.
Flowery 4-in-1 File Catty™ – Starry Night Collection
- 4 features in 1 manicure tool:
- Sleek Case
- Nail Snag Quick-Fix
- Cuticle Push
- Under Nail Sweep
- 180/240 grit nail file with 3 new dreamy designs: “Dazzled in Gold,” “Chevron” and “Starry Night”
- A perfect “grab-and-go” holiday gift!
Flowery is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. Learn more at www.spilo.com.
ATTENTION INDUSTRY INFLUENCERS: Wahl Professional Unveils New Ambassador Program
Do you have what it takes to represent Wahl?
Calling all passionate barber-stylists influenced by style and inspired by Wahl’s role in the beauty and grooming industry!
Wahl Professional has launched an ambassador program to recruit those interested in everything Wahl—including the latest news and product launches. Wahl Ambassadors are industry influencers: licensed professional barbers and cosmetologists who are excited about the industry’s possibilities and how Wahl can help shape it. Will you be a part of what’s to come?
“We’re really looking for Wahl’s most loyal fans,” says Aaron Flick, Marketing Associate, Professional Division, Wahl Clipper Corporation. “We want to make sure they are equipped with the proper information to achieve excellent results and thoroughly explore their creativity with Wahl Professional tools.”
The Wahl Professional Ambassador program gives influencers a first look at new products and information on Wahl classes and events, provides tips from members of the Wahl Education and Artistic Team (W.E.A.T.) and provides followers with the latest news from Wahl.
Join today to receive exclusive content only available to Wahl Professional Ambassadors, including:
- Sneak peeks at new products
- Industry insights
- Barber and stylist spotlights
- Trade show demonstration first-looks
- Product maintenance tips and techniques
- Latest news and offers
Wahl enthusiasts will be equipped with behind-the-scenes looks and the most up-to-date information to best represent the latest and greatest from Wahl. The program presents the opportunity for professionals to unite in what they love: performing polished cuts using their innovative Wahl tools.
“The inspiration for the program emerged from our loyal social media followers,” says Flick. “They’re always open and want to learn more about the products. And we want to reward them with exclusive first-looks at new items before they’re released.”
Do you have the passion to represent Wahl? Joining the ambassador program is simple. Just visit wahlambassador.com to fill out the official form.
Daytona State College Teachers Complete WAHL Men’s Method Training
Students at Daytona State College School of Cosmetology and Barbering will be among the first to gain the knowledge from the Wahl Men’s Method program!
Lorraine Gerrity, Chair of Cosmetology and Barber Department for Daytona State College, wanted to participate in the Men’s Method program as soon as she heard about it. As an advocate for her students and staff, she believes her students need to be able to execute men’s cuts to be successful in the industry—Wahl Men’s Method delivers just that.
“Wahl was the first to approach our school to better educate our teachers, who in turn can better teach our students,” says Gerrity. “With the new Wahl Men’s Method of haircutting, students will have a greater knowledge of what to expect when they graduate and enter the work force.”
Daytona State teachers recently received the first chance to train with the program to then teach their students. The launch presented the opportunity for teachers to be back in the students’ seats as they learned new techniques.
“To see all the instructors really involved, wanting to learn, and agree with what the program has to offer was outstanding,” says Tracey Nugent, Education Specialist, Wahl Men’s Method. “The training was executed at the highest level where the instructors were reminded of what the student goes through both mentally and physically when learning. This created an awareness that escalated the instructor’s enthusiasm which was inspiring to watch.”
With a fresh and consistent curriculum, Daytona State teachers were excited to learn what Men’s Method has to offer and are now ready to launch the program at their campuses.
“We had thirteen teachers in the Wahl Men’s Method 2-day training. Teachers attended from both our Cosmetology and Barbering programs. They all feel comfortable introducing men’s clipper cutting to our students enrolled in the fall,” says Gerrity.
Men’s grooming is such an integralcomponent in the beauty and barber industry. Not only is it a prominent trend, it’s also essential to learn in schools. The Men’s Method is a program that can enhance the basics in barbering and cosmetology curriculums.
For more information about Wahl Men’s Method, please visit wahlmethod.com.
Photos courtesy of Wahl Professional.
