INDUSTRY NEWS – February 2017

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Wahl Global Headquarters Museum Opens Door to History and Commemorates 100 Years of Innovation, Style and Hair

Discover_Beauty_Pro_esec_.indd

100 years: a time to look back in order to move forward. Wahl Professional celebrates their upcoming 100-year anniversary by opening the doors to their history and timeless style in the new Wahl museum. The Wahl Global Headquarters Museum opened in May 2016, in advance of the company’s “2019” milestone, with a special look at Wahl’s history and roots in the beauty and barbering industry.

Recent office upgrades prompted the Wahl team to showcase their journey as the leading clipper and trimmer manufacturer, along with the path Wahl is paving for the future.

“Now that we are approaching our 100-year anniversary and built a new addition to our offices, we thought it was time to properly display and organize our past,” says Lance Wahl, Global Vice President Professional Products, Wahl Clipper Corporation.

The vintage-inspired, classically styled museum pays homage to the rich history of barbering and how Wahl has helped shape it.

“Since Wahl created the clipper category, it’s important to show proper credence to the very beginning and what the initial innovation has accomplished,” says Wahl. “The museum also highlights all the products we have created outside of clippers and trimmers. The exhibits remind us of all the experiments we at Wahl have tried and motivate us to go further.”

The museum allows visitors to learn more about the beauty and barbering history and see how the industry is advancing.

“You can take a tour through 97 years of history and check out the innovative products that Wahl has released through the years. You can also see a sample of the first electromagnetic massager that founder Leo Wahl built in 1914—which inspired him to build an electromagnetic powered clipper,” says Aaron Flick, Marketing Associate at Wahl Clipper Corporation. “There’s also a feature where visitors can see where Wahl is located around the world, even in outer space!” This is all in addition to the history of the Wahl family.

One of the museum’s spotlight exhibits showcases Wahl’s timeline of innovation and displays actual archived products. In addition, a continuous feed of classic commercials and video content streams for visitors to watch at any time.

“My favorite part of the Wahl museum is the timeline of Wahl tools,” says Flick. “It’s pretty neat to see how far Wahl has come and how much innovation has come through the building. I also enjoy the retro barber chair on full display that is occasionally used for community charity events.”

The Wahl museum offers a retrospective view of Wahl’s history and most popular and innovative products. Style and trends may change, but quality is timeless—and Wahl delivers just that.

Visitors can take a tour of the Wahl Global Headquarters Museum at 2900 North Locust Street in Sterling, Illinois, located 100 miles west of Chicago. The Wahl Museum hours are Monday through Friday, from 8 am – 5 pm. www.wahlpro.com

 


The Tools Every Stylist Needs for Spring

One of the most exciting things about a new season is the new trending hairstyles that come with it. From wavy, wet looks to sleek, straight cuts, we have a lot of look forward to this spring! Thankfully, Fromm Beauty has all of the tools stylists will need to create beautiful, glammed out looks.

1907 by Fromm is thrilled to introduce a line of innovative, multi-use brushes thoughtfully designed to offer stylists the highest quality selection of tools season after season. Each 1907 by Fromm brush outlined below features bristles and barrels that are anti-static, heat-safe and equipped with ionic nylon pins to fight frizz, decrease drying time and enhance hair health.

NBB014 SquareThermal-Lg-NudeRoseQuartz (2)

1907 by Fromm Hot Paddle Brush: This brush is designed to specifically enhance the blow drying experience. The Hot Paddle Brush features a thermal soothing plate with an aluminum pad that retains heat, reducing drying time by 10 minutes. Along with its rounded surface designed to give perfectly smooth volume from the root, this brush is perfect for creating those straight, polished looks.

NBB033 Hot Paddle Brush (3)

1907 by Fromm Square Thermal Brush: This brush excels in offering multiple styling options with just a tilt of the barrel. Its square shape allows stylists to create smooth, voluminous looks by holding the barrel flat against strands; wavy, natural looks by tilting it at an angle; and glamorous curls by fully rotating the barrel while styling.

NBB020 CopperCoreThermal (2)

1907 by Fromm Copper Core Brush: This thermal rounder is the only brush on the market with a 100 percent copper barrel. This unique feature has antimicrobial properties that destroy over 80 percent of bacteria and fungus, helping to eliminate dandruff, itching and flaking—common springtime nightmares as hat season comes to an end. Additionally, the copper core provides superior temperature control to evenly heat hair faster, and with the brush’s handcrafted boar bristles, stylists can achieve a frizz-free finish in no time! www.frommbeauty.com

 


Dark and Lovely Brand Ambassador Justine Skye Donates Toys to Brooklyn Kids

DSC00248 - CopyThis past holiday season, R&B singer and newly announced Dark and Lovely Brand Ambassador, Justine Skye stopped by the Wynn Center – Police Athletic League in Brooklyn, NY to surprise children and donate over 100 toys to the after-school program.

DSC00155 - CopyJustine welcomed the children in attendance—ages ranging from 6 to12 years old—and shared her excitement to kick off the holiday season with them, especially since she was a Brooklyn kid just like them. The children then presented hand written “thank you” cards after a quick dance performance for Justine and the Dark and Lovely team.

DSC00181 - Copy“It’s the season to give away lots of toys,” says Justine Skye. “I just want to thank Dark and Lovely for teaming up with me to make the little ones smile!”

Photo credit: Pete Monsanto of Fly Life Images

 


Andis Company Names Scott Reske as Director of Quality

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Scott Reske, Director of Quality, Andis Company

Andis Company, a manufacturer of professional-grade grooming and styling tools for the barber, salon and animal grooming industries, and at-home consumers, has added Scott Reske as Director of Quality. In this newly created role, Reske will develop and implement the company’s strategic quality initiatives.

“I am excited to add Scott and his 20 years of experience to our team,” said Matt K. Andis, President. “For over 95 years, quality has been a cornerstone of the Andis brand and this role will allow us to maintain our high standards of excellence as we continue to expand our capacity and position the company for future growth.”

Reske will ensure that quality is integrated into all areas of Andis’ business and customer touchpoints. He will drive continuous improvement in products and services, while bringing a new perspective and extensive experience to the company. Reske joins Andis after spending more than 20 years at Cree (formerly Ruud Lighting) with 15 years spent in Quality and Operations.

A lifetime resident of Racine, he received a Bachelor’s Degree in Mathematics from Carthage College and a Master’s in Business Administration from the University of Wisconsin-Parkside. www.andis.com

 


Cosmoprof North America Highlights Professional Beauty with “Discover Pro Beauty”

Discover_Beauty_Pro_esec_.inddSpecial area to capitalize on expansive show segment

Cosmoprof North America (CPNA) has announced it will launch DISCOVER PRO BEAUTY, a new special area dedicated to innovative start-ups in the professional beauty space, at its upcoming annual event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas. The program comes on the heels of successful implementation of several other curated special areas focused on finished goods for retail and will follow a similar feel and format. As such, the new showcase will be located in the professional pavilion and be designed with a high-end feel, made to set it apart from the general exhibiting space. The exclusive area will host only 12 exhibitors that are pre-selected to ensure a match with participating buyers who represent national and regional distributors as well as chain salon operators. Participating companies will benefit from guaranteed face-to-face meeting with distributors which to date include and are not limited to: BSG CosmoProf, Ulta, Jinny Beauty, JC Penney Salons and Armstrong McCall, Austin.

“The professional beauty category is one of the largest sections at CPNA and already welcomes all the leading professional distributions who have come to rely on our event as a resource,” says Daniela Ciocan, Marketing Director, CPNA. “With industry support and the fact the Professional Beauty Association (PBA) is part organizer of the show and will be instrumental in helping to ensure program success, we feel that we have the right formula.”

Ensuring success for both participants and visitors, the showcase will be tailored to meet varying needs. For buyers and attendees, participating companies will provide a diverse showing of product types from nail and haircare products and tools to makeup and skincare—all focused specifically on professional distribution. In addition, the area will cater to start-up or established international brands who are new to the US market to ensure that this becomes a trend directional showcase for inspiration in the professional beauty market. In contrast, exhibitors benefit from the above mentioned guaranteed meetings and prime visibility—both on the show floor and through dedicated marketing exposure. Each 12 square meter booth comes fully furnished to enable seamless participation.

“Our special areas have been so successful because they provide the ideal event scenario for everyone involved—buyers have come to trust our formula and know our areas provide a short-cut to leading brands; exhibitors get prime visibility, built-in business leads and easy set-up; and attendees get one more value-added stop on their CPNA tour,” says Ciocan.

In support of its professional beauty category, CPNA also hosts PBA events such as the North American Hairstyling Awards (NAHA), PBA Beacon and Business FORUM. Coupled with CPNA conferences and other educational initiatives, the 2017 event promises to be chock full of valuable insights on the growing professional beauty industry.

“We always strive to be more than just an industry event,” says Ciocan. “Our aim is to be a valuable resource for every player in the beauty space. Through careful curations, education and key partnerships we’ve been able to achieve our goals and maintain our leadership as one of the most awarded and coveted industry business platforms.”

 

To learn more about exhibiting or becoming a qualified buyer to the area, please contact cpna@cosmoprofnorthamerica.com. For general information, visit: www.cosmoprofnorthamerica.com.

 


Wahl Professional Delivers the Best in Clipper Technology with the 5-Star Cordless Magic Clip

Adobe Photoshop PDFYour favorite tool is more versatile and popular than ever—cordless! The 5-Star Cordless Magic Clip from Wahl Professional offers advanced, one-of-a-kind technology that no other clippers have. The 5-Star Cordless Magic Clip is the only clipper to utilize a stagger-tooth blade with crunch blade technology, as well as feature the bottom blade as a standard five-star blade slide. That’s the innovation Wahl delivers.

The Cordless Magic Clip is one of Wahl Education and Artistic Team (W.E.A.T.) member Julius ‘Caesar’ Arriola’s favorite tools to use for his clients. The lightweight Magic Clip makes head maneuvering easy and the stagger-tooth blade system makes fading hair even more effortless.

The Cordless Magic Clip is THE tool every barber stylist should have in their arsenal.

“I believe this clipper is made for everyone, from barbers to stylists alike, due to its powerful consistency, and its lightweight cordless design,” says Arriola.

The Cordless Magic Clip was designed to create seamless blends when hard or soft line fading. The incredibly precise stagger-tooth blade—unique to Wahl— blends hair and creates texture while cutting. The top blade is made up of tall square teeth alternating with small teeth in between. The bottom blade is a standard five-star blade slide which no one else on the market has. It’s the ideal tool for any barber or stylist who wishes to achieve flawless fades and tapers.

“To get precise cuts every time, I suggest the Cordless Magic Clip,” says Arriola. “It’s cord-free, which allows the professional to move around the hair in angles that a corded clipper might not allow.”

The Cordless Magic Clip is essential for every professional because it provides flexibility and unlimited opportunities to achieve the perfect haircut.

“Being able to use this as a cordless clipper is incredible. It gives you the flexibility to move around the client without having the clutter of any cords and without sacrificing any power or performance,” says W.E.A.T. member Kristi Faulkner. “The freedom of having no cord and the light weight of the tool makes it incomparable to any other tool.”

The Cordless Magic Clip is the only clipper with a true linear-based movement of the blade. This allows the user to adjust the clipper to a zero setting without ever pulling the client’s skin.

Faulkner relies on her Magic Clip for its close cutting, but also its versatility and power. “The Cordless Magic Clip is definitely my favorite. I use it every day—all day—on different hair textures to achieve many looks,” says Faulkner.

Like Faulkner, Arriola relies on his clipper for its performance. “One of my absolute favorite and go-to tools, simply for its consistent performance while being tangle-free!”

To learn more about Wahl tools and techniques, barbers and stylists are encouraged to take a Wahl educational class. Visit wahlpro.com to see the Cordless Magic Clip and find out where you can take your next class.

 

Photo Courtesy of Wahl Professional

 


Macadamia Professional Debuts Two New Launches

Thermal Protectant Spray FINALMacadamia Professional—the Oil Authority for Global Textures—expands its styling portfolio with the introduction of two new products, to provide both professionals and consumers unique haircare solutions that cater to the needs of diverse textures and styles.

The innovative, lightweight Foaming Root Boosting Spray is ideal for fine to-medium textures to lift, amplify and texturize hair right at the roots. It increases volume while providing just the right amount of hydration and moisturization with a residue-free hold that is never stiff or flaky. The Thermal Protectant Spray boasts a Thermal Protectant Silicone to shield hair from up to 450F of heat styling while Avocado Oil, Hydrolyzed Rice & Vegetable Proteins, and a Conditioning Silicone blend deliver moisturizing and healing properties for a humidity-resistant, frizz-free shine. It is ideal for all hair types. Both launches feature the water lily fragrance, a fan favorite of the Macadamia Professional scent profiles.

Foaming Root Boosting Spray FINALAs with all Macadamia Professional products, these new styling extensions are color safe, cruelty, sulfate and paraben-free, and contain Macadamia Professional’s exclusive PRO OIL Complex, a therapeutic blend of Macadamia and Argan Oils, rich in Omega 7, 5, 3, and 9 fatty acids, which deeply yet weightlessly nourish and renew hair’s natural texture. www.macadamiahair.com

Foaming Root Boosting Spray: A foaming spray that gives lift and body at the roots. It creates weightless body without stiffness and residue. Ideal for fine to-medium textures.

Thermal Protectant Spray: A feather-light spray that guards against the damaging effects of heat styling tools and leaves hair shiny and smooth. Provides thermal protection up to 450 F while eradicating frizz and resisting humidity. Ideal for all textures.

 


Skin Inc.’s Face & Body® Announces Exclusive Medical Spa Summit in Partnership with American Med Spa Association

1-Day Summit to Provide Concrete Steps for Professional Success in Medical Spa Industry

FBSCE_MW_LogoSkin Inc.’s Face & Body Spa Conference & Expo is proud to announce its partnership with the American Med Spa Association (AmSpa) in presenting its brand new Medical Spa Summit, an entire day of medical spa training and education from the top educators in the medical spa industry. Exclusive to Skin Inc.’s Face & Body events, the one-day summit will give attendees the opportunity to learn more about what it takes to own and operate a medical spa or take their business to the next level. It will also discuss topics such as:

 

  • Whether non-physicians can own a medical spa
  • How regulations are changing estheticians’ scope of practice
  • What are the common legal mistakes for new medical spas
  • And much more

 

“We are thrilled to join forces with AmSpa. In just four short years they have become the source for business and legal information for medical spas. The Medical Spa Summit which will be featured at Face & Body will help our customers currently running medical spas or considering medspa services within their practice and gain insightful information on running a profitable business,” says Sandy Chapin, group show director of Face & Body.

Representing one of the fastest growing market segments in the country, the medical spa industry brought in an estimated $1.8 billion in sales in 2013, along with a highly significant 18 percent year-over-year growth (Marketdata Enterprises). It is currently projected to eclipse $3.6 billion in sales in 2016.

“As the medical spa industry continues its rapid expansion, its overlap with the larger spa industry makes this partnership a natural progression,” said AmSpa Founder and Director Alex Thiersch. “AmSpa is very excited to add our top-rated legal and business education for med spas to the already incredible aesthetic and beauty content offered at Face & Body.”

Skin Inc.’s Face and Body Medical Spa Summit will be offered exclusively during Skin Inc.’s Face & Body Advanced Education Conference Program the Saturday prior to each Face & Body expo in Rosemont, IL, San Jose, CA, and Atlanta, GA.

Admission to the summit is $345. Attendees will also receive admission to the Face & Body expo hall, featuring exhibitors and representatives from all sectors of the spa, skin care and wellness industry. Visit www.americanmedspa.org and www.faceandbody.com to learn more.

 


Countdown to in-cosmetics Global begins

in-cosmetics-global-extralong FB eventThe leading personal care ingredients event reveals a focus on makeup and sustainability at its Global event in London this April

Following its biggest-ever edition in Paris last year, the in-cosmetics Global event will return to London for the first time in 15 years.

More than 9,000 visitors are expected to travel to the UK from more than 100 countries when the event opens on April 4. Over three days, the personal care industry’s leading event will provide a one-stop-shop for manufacturers to do business. R&D professionals will be able to network with suppliers and source innovative ingredients, while learning about the latest consumer trends and technical information.

Among the visitors that attended the 2016 Global event in Paris were GlaxoSmithKline, Beiersdorf AG, Clarins, Colgate, Procter & Gamble and L’Oreal. Speaking about the show Dr. Kerstin Meyer-Lipp, R&D Section Head, Proctor & Gamble, said: “The show was great—really inspiring. I made a lot of new connections and loved the Sensory Bar and Formulation Lab features. I thought both were definitely experiences worth repeating and the trend presentations were great as well so I think visiting was time well-invested and I look forward to the next installment.”

Nirmita Sheth, Senior Product Development Chemist at L’Oreal The Body Shop, added: “This year’s show was a fantastically organized event, very informative and the high caliber of visitors and diverse range of exhibitors made it a very worthwhile show for us to attend.”

Around 800 international suppliers will showcase their latest ingredients at ExCeL, London from April 4-6, 2017. They will be complemented by an exciting educational program, featuring prominent speakers from across the globe. There really is no better place to be for cosmetic manufacturers who are serious about product development.

 

A Focus on Makeup

Always keen to align itself with the industry’s key trends, in-cosmetics Global will launch a variety of new concepts in London.

To support the most dynamic category in the cosmetic market[1] and growing demand for color cosmetics, the 2017 edition will see the launch of the Make-up Bar. Visitors will have the opportunity to explore a range of innovative functional ingredients and technologies—all developed by the event’s exhibitors.

Featuring prototype formulas for lips, eyes, nails and skin, leading international suppliers will demonstrate their expertise in innovative pigments and technologies. Finished product manufacturers can explore the ingredients helping to deliver captivating and trend-setting color cosmetics products.

 

Sustainability in the Spotlight

Another new feature will be the highly relevant Sustainability Corner—designed to showcase leading environmental and social sustainability initiatives.

Climate change, diminishing resources and globalization are pushing the cosmetic industry to profoundly change the way it operates. The UN’s Sustainable Development Goals (SDGs) were ratified in September 2015 and goal 12 is to “ensure sustainable consumption and production patterns.” This represents a direct call to the cosmetics industry to act now.

Leading suppliers will share the ways they have developed or reformulated an ingredient or product to be more sustainable. A series of presentations will take place during the event, enabling visitors to debate key issues and learn how the industry is working towards achieving the UN SDGs targets.

 

Today’s Hottest Topics will be Covered

In total, in-cosmetics Global 2017 will boast over 100 hours of free educational sessions, including the hugely popular Marketing Trends sessions. International experts will deliver up-to-the-minute consumer trends, analysis and research data, as well as the latest relevant regulatory changes. Topics covered in the presentations will be diverse, including the impact of Brexit on the industry, how manufacturers can use digital to grow their businesses and also how to target millennials.

R&D professionals are invited to attend the highly anticipated Formulation Lab which was a resounding success last year. Already sold out for 2017, a packed program of sessions will be run by leading ingredients suppliers including Akzo Nobel, Lonza, Nordmann Rassmann and Symrise. They will offer attendees valuable insights through practical, hands-on demonstrations.

The in-cosmetics Global Workshop program will focus on the industry’s most important topics. Speakers will present crucial scientific and regulatory updates relevant to personal care professionals and topics will cover sustainability, pollution and EU cosmetics claims regulation, among others.

Nadine Lavable, Processing Engineer at L’Oreal, attended the in-cosmetics Workshop program in Paris. Commenting on the value of the sessions, she said: “The Workshops were very useful and taught me a lot about the nutrients used in cosmetics, as well as issues with certain preservatives. The details are extremely useful for those responsible for developing new products.”

Also at the exhibition will be the popular Sensory Bar, which houses a ‘try-out’ area where visitors can test innovative textures and new sensations.

Country pavilions will also be a key part of the exhibition. With areas dedicated to Spain, Brazil, France, Korea and North America, attendees will be presented with the latest developments in the personal care and cosmetic industry from around the globe.

 

Presenting Industry Awards

Cosmetic manufacturers are also invited to attend the highly anticipated in-cosmetics Global awards ceremony on April 4. These awards recognize those suppliers developing the most innovative functional and active ingredients, while a Make-up Award will also be presented for the first time. Expert judges will review all entries and present the most innovative suppliers with their prizes at the show.

Speaking ahead of the 2017 edition of the event, Cathy Laporte, Exhibition Director of in-cosmetics Global, commented: “We’re delighted to be returning to London next year and are bringing a program that will meet the requirements of the global personal care market. In particular, we’re looking forward to introducing the new Make-up Bar where visitors can test more ingredients and identify some of the most innovative techniques in color cosmetics. in-cosmetics Global will provide invaluable educational value to R&D professionals and finished product manufacturers based in all four corners of the globe.”

in-cosmetics Global will take place at ExCeL London from April  4-6, 2017. For more information, please visit http://www.in-cosmetics.com/.

 

[1] Cosmetics Europe

 


Cosmoprof Worldwide Bologna Reinforces its Collaboration with Iran Beauty & Clean

e3bfb-iran3The Memorandum of Understanding between Bologna Fiere Group, which organizes Cosmoprof Worldwide Bologna, and the trade fair in Teheran has been renewed, consolidating the collaboration between Cosmoprof Worldwide Bologna and Iran Beauty & Clean, the Gulf and Middle East’s landmark trade fair for the beauty industry.

Bologna Fiere Cosmoprof will be the exclusive international agent for the 24th edition of Iran Beauty & Clean, held at Teheran International Fairground from April 25-28, 2017, and it will sell booths to international companies interested in participating.

image_00039Iran Beauty & Clean will host all the beauty sectors. The exhibition is a not-to-be-missed event in the Gulf and Middle East region for companies focused on Cosmetics & Toiletries, with players in makeup, accessories and skin care segments, from mass market to prestige. A special area will be dedicated for Perfumery, with selected brands coming from all over the world. The sections for Hair Salon and Beauty Salon will showcase companies with products and services geared for sale to licensed professionals, for use in a salon or spa setting and sold by distributors. A special area will host the Nail world, with professional nail reconstruction products and treatments for hands and feet. Iran Beauty & Clean is the leading regional event for Packaging and OEM, from packaging design to contract manufacturing, from raw materials to machinery and all services for the cosmetic industry. To confirm its role as an international event, the fair will host 5 Country Pavilions with more than 150 small and medium-sized companies. Italy, Turkey and South Korea are the fastest-growing Country Pavilions.

image_00061Iran is a growing and dynamic market, a new gateway to the Gulf countries. With a population of more than 80 million inhabitants, 55 percent of them under 30 years old, Iran is the second-biggest beauty market in the Middle East and the seventh-largest in the world, and it offers new business opportunities for international beauty brands. The country’s total beauty market is estimated at $5 billion in 2017. Local consumers show interest mainly on hair products and skin care, perfumes, cosmetics for the eyes, makeup, nail polishes and IMG_3012 (1)prestige products. Furthermore, the local industry is developing and it is searching for raw materials, machinery for the packaging and filling machines.

Iran Beauty & Clean is offering to influential buyers from all over the world exciting new opportunities not only in the Middle East and Gulf region, but in Africa and the Indian subcontinent, too.

The 2016 edition of Iran Beauty & Clean welcomed over 18,000 visitors from 20 countries, with an exhibition area reaching more than 26,000 square meters, and 400 exhibitors from 15 countries aiming at new opportunities in the Iranian market.

nail (1)Cosmoprof Worldwide Bologna is the B2B international event for the beauty sector. The 2016 edition registered record results, with more than 200,000 visitors, 2,510 exhibitors, 73% of them from foreign countries, and 25 Country Pavilions took part in the exhibition, cementing its international leadership. www.cosmoprof.com

 


Andis® Updates Iconic Master® Clipper with 3 New Limited Edition Colors

Master-GradientsSame legendary high-speed cutting performance in hot new colors

The Andis Master clipper has been prized by generations of American barbers and at-home users alike, for its high-speed cutting performance and durability. Now, Andis has put a colorful spin on its legendary adjustable blade clipper that users are sure to love—new color choices of Ghost, Lime and Grape.

“At Andis, we understand the role that creativity and individuality plays in men’s grooming. Folks like to express themselves in unique, creative ways,” says Karen Formico, Andis vice president of marketing. “With these new color choices of our most popular clipper, you can express a bit more of your individuality.”

These Master clippers include all the same features that have made this tool a barbershop standard: an alloy housing for durability; a powerful, high-speed magnetic motor for cutting all hair types; and a carbon steel blade that adjusts from size 000 to size 1 for precision fading, tapering and all-around cutting versatility.

All Master clippers come with blade guard and oil, and feature a one-year limited warranty. www.andis.com

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OTC Beauty Magazine offers a unique perspective on useful business tips, effective selling tools to boost revenue and customer traffic plus invaluable product knowledge by combining insight and intelligence with depth and style. Having served the industry since 2002, OTC Beauty Magazine has been recognized as the most trusted trade publication for product and company information in the industry, becoming better equipped every year to deliver your products and services to the right people.